branded entertainment
Posted by Shirley Brady on June 1, 2011 10:00 AM

Intel may be touting its latest product launch — ultrabooks — but it's also looking to inspire and engage consumers, which is why it keeps anthropologist Genevieve Bell on staff. To that end, it's expanding the Visual Life campaign which was introduced in January at CES with a new short film and an interactive social web experience.
The latter, a digital brand experience called The Museum of Me, has already garnered more than 20,000 Facebook likes — which is fitting, as the project aims to turn your Facebook profile into a work of art.Continue reading...
More about: Intel, Technology, Campaigns, Digital, Social Marketing, Branded Entertainment, Amsterdam Worldwide, The Sartorialist, Scott Schumann, Michael Wolff, Zoe Keating, Kitty & Lala, 80 Impression, China, Best Global Brands, CES, Genevieve Bell