Posted by Dale Buss on March 2, 2012 08:59 AM
Aereo is sued by major media companies alleging copyright infringement.
Apple, Google and Amazon lead Fortune's 2012 world's most admired companies ranking.
Apple could find politics on its side in China iPad dispute, while Apple and Samsung lose countersuits in Germany.
CNN was talking with Andrew Breitbart about new show before his death, report says.
Chrysler leads brand gains in robust February auto sales in U.S. market.
Disney draws criticism with governance panel.
Enterprise leverages NCAA sponsorship for March Madness.Continue reading...
Posted by Dale Buss on March 8, 2011 09:00 AM
Aon plans to spend much of its big cash hoard to buy back shares.
Audi takes aim at toppling BMW.
Bank of America says home-loan business is recovering.
Barbie hits $3 billion in global annual sales as brand shutters China flagship.
Boeing gets a boost from China orders.
Cap’n Crunch gains guerrilla-fueled “success” in social media.
CBS, Warner Bros. and Charlie Sheen are at war, as Sheen apparently plans to sue post-firing.Continue reading...
Posted by Dale Buss on December 23, 2010 09:00 AM
Abbott recalls millions of diabetes testing strips.
Allied Irish Banks is recapitalized by Irish government.
Apple sees acceleration in sales of its set-top TV boxes.
Beiersdorf rationalizes brand and product portfolio.
Chrysler Financial sale may stoke U.S. auto-industry recovery.
Democrats (via Nancy Pelosi) tap director Steven Spielberg to rebrand party.Continue reading...
Posted by Dale Buss on September 10, 2010 09:00 AM
* Burger King introduces The King in the UK.
* Ford plans to get Lincoln dealers fired up about the brand.
* GE and PepsiCo are among firms recognized for global sustainability efforts by the U.S. government.
* Google and Adobe applaud Apple’s relaxation of restrictions on apps development.
* Honda's CR-Z is coming to a 3D billboard in Times Square.
* Kimberly-Clark UK releases slimline Kleenex Pockets for men.Continue reading...
Posted by Barry Silverstein on July 9, 2010 12:30 PM
It's a lesson in classic brand marketing: When seasonality adversely affects sales, use a gimmick to turn things around.
Kleenex, the 86-year old brand whose brand name is synonymous with "tissues," typically sees a downward spiral in sales during the summer. Apparently, allergy season is no match for cold and flu season.
According to market research firm Symphony IRI Group, there was a 60% drop in tissue sales during a four week period in June-July 2009 as compared to December 2009-January 2010.Continue reading...
Posted by Shirley Brady on July 9, 2010 09:00 AM
Facebook is closing its online gift shop, an estimated $100 million business and a blow to charities such as (RED), WWF and Tom's Shoes, above — and, potentially, Facebook's brand as the initiative was its core platform for philanthropy. The UK government, meanwhile, is also using Facebook for crowdsourcing ideas.
Boeing will introduce its 787 Dreamliner to the public next week.
It's Chick-fil-A's annual customers-dressed-as-cows appreciation day.
Colgate-Palmolive is bringing free dental care to children affected by the Gulf oil spill.
Ferrari is replacing the controversial Marlboro barcode design from its F1 cars with a new logo for the upcoming season.Continue reading...
divide and conquer
Posted by Stephanie Startz on November 3, 2009 05:28 PM
Kleenex knows you so well. When you come down with a cold, all you want is your mother.
Kleenex also knows that "mother" and "motherhood" can't be defined singularly. Motherhood is a rich and dynamic tapestry, made up of women from various walks of life and nurturing styles. Unless you're a minority!
The eponymous tissue manufacturer has recently launched a new web property, asking visitors to "Get Mommed." (Hey! Stop verbing my mother, would ya?) The website features eight mothers ripe for the picking, as cold season (and swine flu) sweeps the nation, each mother a bigger stereotype than the last.Continue reading...