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brand partners

Kleenex Pays Homage to Fashion-Forward Past, Future with Help from Isaac Mizrahi

Posted by Mark J. Miller on January 6, 2014 01:44 PM

Kleenex got a little fancy when the company started churning out oval and fruit-shaped containers, but the personal care company is looking to push its aesthetic even further with its latest move: bringing famed designer Isaac Mizrahi onboard to put his stamp on the tissue boxes as well as a new marketing campaign.

The addition of the outrageous Mizrahi is part of a new effort by the Kimberly-Clark Corp. to showcase how its 90-year-old signature brand has been a design powerhouse. As Ad Age points out, two of its boxes have been featured at New York’s Metropolitan Museum of Art. One of Mizrahi’s responsibilities will be to contribute to the Kleenex microsite, Style Studio, which hosts historical facts, designs and contributions that the brand has made in celebration of its 90th anniversary.Continue reading...

digital moves

Kleenex Readies to Launch Flu Prediction Tool Ahead of Cold Season

Posted by Dale Buss on September 17, 2013 06:32 PM

It seems like every retailer with a syringe in the shop is giving flu shots these days. Now Kleenex has come up with a flu-mitigation method that it hopes will be less painful: an online flu-breakout-warning tool.

The Kimberly-Clark brand is pareparing to roll out Achoo, a proprietary forecasting model using Centers for Disease Control data to predict where germs will strike within the next three weeks. The brand told Advertising Age that preliminary tests suggest the tool is 90 percent accurate.

"What we'll be able to show," Kleenex Brand Manager Anna Elledge told the publication, "is the top five to 10 cities predicted to be the hardest hit." Consumers also will be able to enter their own Zip Codes to get regional cold and flu forecasts, a tool that Kleenex hopes will spread its app digitally even while it aims to thwart the spread of flu in the physical world.Continue reading...

brand news

In the News: Toyota, Bing, Sony and more

Posted by Dale Buss on September 17, 2013 09:35 AM

In the News

Toyota mourns death of Eiji Toyoda, who turned company into an export giant.

Bing releases new logo and design overhaul. 

Sony will reportedly launch a dongle device, the Smart Stick, to compete against Google's Chromecast

Bentley says its ultra-luxury SUV will create a new segment.

Chevrolet offers limited-run new colors on small cars.

Ford hits two million EcoBoost engines.

Green Giant goes “X-rated” in web videos.Continue reading...

brand news

In the News: Amazon, Al Jazeera, Facebook and more

Posted by Dale Buss on August 21, 2013 09:16 AM

In the News

Amazon and Conde Nast create new "all-access" magazine subscriptions across platforms.

Al Jazeera sues AT&T for dropping US channel and makes limited US debut.

Facebook leads project to connect whole world through the internet.

Apple loses iPad market share in China to Samsung and plans to launch iTunes Radio in September with big advertisers.

BMW is making customers wait for repairs due to global supply-chain hiccups.

Barnes & Noble abandons plans to split company.

Bob Evans opens Express prototype.

CBS turns to its stars in battle with Time Warner Cable.

Coca-Cola sees "very positive" prospects in Indonesia.

Cummins diesel deal with Nissan for Titan could vex Chrysler's Ram truck.

Diageo fights off latest legal challenge to its Parrot Bay cocktails.Continue reading...

brand news

In the News: Most Admired Companies, Yelp, Hunger Games, more

Posted by Dale Buss on March 2, 2012 08:59 AM

In the News

Aereo is sued by major media companies alleging copyright infringement.

Apple, Google and Amazon lead Fortune's 2012 world's most admired companies ranking.

Apple could find politics on its side in China iPad dispute, while Apple and Samsung lose countersuits in Germany.

CNN was talking with Andrew Breitbart about new show before his death, report says.

Chrysler leads brand gains in robust February auto sales in U.S. market.

Disney draws criticism with governance panel.

Enterprise leverages NCAA sponsorship for March Madness.Continue reading...

brand news

In the News: Chrysler, Barbie, Spotify and more

Posted by Dale Buss on March 8, 2011 09:00 AM

In the News

Aon plans to spend much of its big cash hoard to buy back shares.

Audi takes aim at toppling BMW.

Bank of America says home-loan business is recovering.

Barbie hits $3 billion in global annual sales as brand shutters China flagship.

Boeing gets a boost from China orders.

Cap’n Crunch gains guerrilla-fueled “success” in social media.

CBS, Warner Bros. and Charlie Sheen are at war, as Sheen apparently plans to sue post-firing.Continue reading...

brand news

In the News: Jamie Oliver, Lexus, Samsung, Tesco and more

Posted by Dale Buss on December 23, 2010 09:00 AM

In the News

Abbott recalls millions of diabetes testing strips.

Allied Irish Banks
is recapitalized by Irish government.

Apple sees acceleration in sales of its set-top TV boxes.

Beiersdorf rationalizes brand and product portfolio.

Chrysler Financial sale may stoke U.S. auto-industry recovery.

Democrats (via Nancy Pelosi) tap director Steven Spielberg to rebrand party.Continue reading...

brand news

In the News: Honda, McDonald's, Nike, Nokia

Posted by Dale Buss on September 10, 2010 09:00 AM

* Burger King introduces The King in the UK.

* Ford plans to get Lincoln dealers fired up about the brand.

* GE and PepsiCo are among firms recognized for global sustainability efforts by the U.S. government.

* Google and Adobe applaud Apple’s relaxation of restrictions on apps development.

* Honda's CR-Z is coming to a 3D billboard in Times Square.

* Kimberly-Clark UK releases slimline Kleenex Pockets for men.Continue reading...

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