Best Global Green Brands 2013

brand news

In the News: SAP, Coca-Cola, Disney and more

Posted by Dale Buss on May 8, 2013 09:15 AM

In the News

SAP moves into cloud computing as brand projects $10B boost from banking software.

Coca-Cola plans to invest $2 billion in Florida orange groves.

Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.

Alibaba IPO anticipation grows on revenue surge.

American Airlines launches Klout-based promo.

AOL profits boosted by advertising.

AT&T presses case in lower bandwidth spectrum case.

Bitcoin startups begin to attract real cash.

Burger King makes bold move with delivery expansion.Continue reading...

branded entertainment

A Small Insurer's Big Leap Into Branded Entertainment

Posted by Sheila Shayon on July 23, 2012 11:32 AM

Who said the little guys lack imagination and moxie? Hiscox insurance services target small businesses — direct, online, and in real-time. But how to get that message out and stand out from the crowd? Scripted web video programming — with a sense of humor, and some heavy-hitting talent.

This summer the brand is launching season two of original "entrepreneurial comedy series" Leap Year, the story of five friends who lose their jobs, follow their dreams and start their own business.Continue reading...

personal brands

Brand You: Buffing Up a Digital Reputation

Posted by Matthew Moore on May 8, 2012 11:03 AM

In the digital world we live in, we are constantly bombarded with information that influences our perception of many different brands. A poor advertising campaign or a PR snafu can easily tarnish a brand’s image. What about your personal brand though? The idea of personal branding has been around for a while now, and your personal image is easier than ever to create online via websites like Facebook, Google+, etc. However, the rapidly expanding reach of the internet in our daily lives is also making it harder than ever for some to accurately present themselves.Continue reading...

brand ambassadors

Klout Launches Branded Communities for Marketers

Posted by Sheila Shayon on April 19, 2012 11:03 AM

Klout is wooing marketers and brand fans with the launch of Brand Squads, the social media site's equivalent of brand topic pages. The concept, a bid to engage fans around branded hubs, is now in beta with Red Bull as the launch partner.Continue reading...

brand ambassadors

Klout Launches Branded Communities for Marketers

Posted by Sheila Shayon on April 19, 2012 11:03 AM

Klout is wooing marketers and brand fans with the launch of Brand Squads, the social media site's equivalent of brand topic pages. The concept, a bid to engage fans around branded hubs, is now in beta with Red Bull as the launch partner.Continue reading...

brand news

In the News: Nestle, Best Buy, Apple/Samsung and more

Posted by Dale Buss on April 18, 2012 09:01 AM

In the News

Amazon plans to republish James Bond novel series.

Apple and Samsung are ordered into a patent-settlement conference, while Apple pressures Beijing with iPad snub.

Eatzi's expands into new locations.

Berkshire Hathaway will remain firmly under Warren Buffett's control as he undergoes prostate-cancer treatment.

Best Buy sees CEO search influenced by founder.

Bristol-Myers Squibb tops Corporate Responsibility Magazine's Best Corporate Citizens 2012 ranking.

Chevrolet touts Volt with Klout.

Citicorp sees executive pay plan ovewhelmingly rejected by shareholders.Continue reading...

brand news

In the News: iPad HD, Limbaugh, Netflix and more

Posted by Dale Buss on March 7, 2012 09:03 AM

In the News

Amazon's original programming plans draws speculation.

Apple prepares for iPad (HD?) reveal frenzy today while new device also could be boon for Verizon Wireless; and company receives key patent for iWallet.

Arby's uses holistic approach to social media to boost Klout score.

Bank of America is bullish on girl power.

Bentley's 'ugly' SUV the talk of the Geneva Motor Show.

Boeing forms alliance with Chinese jet maker.

Carbonite sees stock price drop after withdrawing advertising from Rush Limbaugh, as radio host sees 30+ advertisers leave, including Netflix.

Chevron faces criticism after gas-rig fire off Nigeria.

Cosmopolitan reaches 100K paid digital subscriptions.Continue reading...

brand news

In the News: RIM, Groupon, Beckham & more

Posted by Shirley Brady on January 3, 2012 05:41 PM

Brands to Watch

US auto sales for 2011 face boost by year-end holiday advertising, as global auto sales rise on Chinese demand.

Apple TV rumors generate biggest buzz heading into CES.

Bakon Vodka goes mobile.

Ben & Jerry's slated as first Facebook sponsored stories ad in users' newsfeed.

Benetton takes edgy Unhate campaign to Tripoli.

Bentley sells more cars in China than UK.

Better Business Bureau tops its own scams of the year list.

BlackBerry-maker RIM reportedly identifies replacement for co-chairmen as analysts fear the worst.Continue reading...

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