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Bud Light supports Lime ‘Ritas.Continue reading...
Posted by Dale Buss on May 22, 2014 12:16 PM
JCPenney and maybe even Target may be pulling out of their sales swoons, but Sears just keeps on crumbling—maybe to a point of no return.
The thoroughly troubled chain reported a broader net loss, a 7 percent drop in revenue and flat same-store Sears sales for the most recent quarter as it continues to consolidate and pull back, closing stores and spinning off assets in the hopes that it will eventually find a bottom.
Curiously, owner and CEO Edward Lampert still struck an upbeat note in a letter to shareholders, proclaiming that Sears this year will demonstrate its efforts to evolve beyond a brick-and-mortar retailer to an integrated model that puts it at the forefront of e-tailing.
“That may sound odd given our financial results,” he wrote. “But not only do I believe that we are headed in the right direction in important ways, I believe the entire retail industry is headed to where we already are.”Continue reading...
Posted by Mark J. Miller on January 17, 2014 03:53 PM
This past holiday season was not a good one for big-box retailers and Best Buy is the latest to take a big hit. Its shares fell about 30 percent Thursday to erase around $4 billion of its market value after the company announced that it was going to have “a bigger-than-expected decline in quarterly operating margins,” according to Reuters.
"It just seems that the promotions did not drive incremental sales, that opening on Thanksgiving just added costs," Janney Capital Markets analyst David Strasser told the wire service.
It’s a tough pill to swallow for Best Buy, which had been one of 2013’s hottest stocks after launching a turnaround effort to combat showrooming from online retailers. Best Buy, of course, wasn’t the only big-name retailer that had a lousy holiday season. Sales at Sears stores in the nine weeks that ended January 6 were down 9.2 percent while Kmart’s were down 5.7 percent in the same time period, adding to what is becoming a legacy of decline. “Sales at the company have been falling since 2005, when billionaire hedge fund manager Edward Lampert merged the two US chains in an $11 billion deal,” Reuters notes.Continue reading...
Posted by Dale Buss on January 10, 2014 01:51 PM
How much longer can Sears keep its head above water? A stunning slide in holiday sales provided the latest indicator that the old-line retailer, once America's largest, is drowning.
Sears reported a remarkable 9 percent drop in domestic Sears stores and a 6 percent drop in its Kmart stores with weakness in traditionally strong areas for Sears such as tools and home appliances. That's especially troubling, because as long as Sears could rely on its Craftsman tools and Kenmore appliances, there remained a formidable foundation for the chain; not so much anymore.
And it isn't clear whether Sears is actually helping itself with its just-launched corporate blog. "The results that we posted are not nearly what we want them to be," Edward S. Lampert, Sears' CEO, majority owner and primary architect, said in the blog.Continue reading...
Posted by Sheila Shayon on December 20, 2013 11:17 AM
It’s that time of year to take stock of 2013's top moments—many of which were documented on video. YouTube's year-end ad leaderboard is flooded with top brands, but this year's blockbuster entries weren't your typical 30-second promo.
The ads "are often longer, more compelling, more engaging. And people are choosing to watch them," the company wrote in a blog post. “These aren't the ads with the highest view counts, though, or the biggest budgets. They are the ones that skillfully deployed paid media to help great creative catch fire."
Indeed, 2013 saw the meteoric rise of branded content—a new marketing tool that has propelled brands into storytellers and entertainers. And so, from Geico's Wednesday anthem to Pepsi's prank, here are the top 10 ads of 2013, according to YouTube:Continue reading...
Posted by Sheila Shayon on December 16, 2013 11:27 AM
With the holiday season in full swing, brands big and small are out to spread some cheer (and positive brand messaging).
Last month the Coca-Cola Happiness Truck kept it local on Black Friday, rolling up to Atlanta stores to surprise shoppers with fun activities and refreshments. But the marketing stunt had a positive (branding) message: do good deeds, spread happiness, and make sure to capture and share the moment with #OpenHappiness.
But Coke wasn't the only one handing out smiles.Continue reading...
Posted by Mark J. Miller on December 9, 2013 02:06 PM
Hedge fund manager Eddie Lampert has made enough smart choices to become a billionaire, but one decision has surely been haunting him for some time now. When he decided to combine Kmart and Sears back in 2005 for $11 billion, there was no way he’d know that it would mean a continued downward spiral for his new company.
After all, Sears and Kmart were once retail titans. Now they are slowly being crushed by the likes of Walmart, Target, and online retailers of all stripes.
Sears, of course, has been doing all it can to survive. The company has tested localized personal shopping, taken its in-house brands – Kenmore, Craftsman, and DieHard – out of house, sold its Canadian real-estate holdings in October for $383 million, and even set up a whole section on its website using “undead” models to appeal to younger consumers. But nothing has turned it around.
Now Sears Holdings will follow through on an idea it floated back in October: spinning off clothing retailer Land’s End. According to the Chicago Tribune, the spinoff “will not raise cash for Sears but will allow Lampert to more efficiently chart a course for the two businesses, which compete for management time and capital within the Sears group.” Continue reading...
Posted by Sheila Shayon on November 27, 2013 07:02 PM
Thanksgiving is a time to share with loved ones, express gratitude, and take stock of the ad frenzy that is holiday shopping. And with brands turning the clock forward on Black Friday promos, marketing teams are in an all-out race to grab the attention of savings-hungry consumers.
According to research from Shareablee, of the top 25 retailers on Facebook in the first half of November, Walmart accounted for 27 percent of the total shares by fans, followed by QVC with 9 percent, and Macy’s and Nordstrom at 8 percent. On Twitter, BestBuy is dominant with 30 percent of retweets in the category, followed by Nordstrom at 9 percent, Ebay and Target at 8 percent respectively and Walmart at 6 percent.
Target has outpaced all retail competition with six times more Black Friday posts than any other brand, while JCPenney’s one Black Friday post earned the highest level of engagement with over 54,000 likes, comments and shares.
Are you planning on braving the crowds? If so, here's some offers to keep an eye out for:Continue reading...