brand news

Brand News: Band Aid 30, Samsung, Nokia and more

Posted by Dale Buss on November 18, 2014 09:44 AM

TOP STORIES

Nokia returns to consumer market with launch of N1 Android tablet.

Samsung cuts number of smartphone models, launches first UK Christmas ad campaign ahead of Oculus Rift/Gear VR holiday launch.

Unicef UK fights Ebola with footballers as Band Aid 30 single (feat. Bono, One Direction, Chris Martin and more) becomes fastest-selling UK single of 2014.

Toyota plans 12 U.S. hydrogen stations to support Mirai fuel-cell vehicle, while Honda delays launch of its fuel-cell car to cope with air bag safety.

Sony targets entertainment revenueas it re-evaluates free music streaming in wake of Taylor Swift's boycott of Spotify, which just signed a major deal with Uber.Continue reading...

brand news

Brand News: JetBlue, Alibaba, Tide and more

Posted by Dale Buss on November 10, 2014 09:35 AM

TOP STORIES

JetBlue changes livery in honor of Veterans Day.

Alibaba prepares for 11/11 Singles Day e-commerce bonanza.

Honda aims to prioritize quality over sales targets in wake of air bag crisis.

P&G sees Tide Pods hit anew in poison control report finding child a day sent to hospital by pod ingestion.

Oreo to release churro cookie and PepsiCo tests Doritos-flavored Mountain Dew and Pizza Hut plans "Flavor of Now" brand overhaul with craft pizza including curry-flavored crust.Continue reading...

black friday

Black Friday Reboot: Kohl's Extols App, Earlier Thanksgiving Hours

Posted by Dale Buss on October 30, 2014 01:28 PM

In the 90s, Kohl's challenged JCPenney, Sears and other former kings of retail with what then was a revolutionary formula: name brands, affordable prices, heavy promotion and shopper convenience. Kohl's leveraged this formula to nationwide expansion in the U.S. and knocked its rivals out of the park.

A couple of decades later, its momentum slowed, CEO Kevin Mansell and Chief Customer Officer Michelle Gass are promising to lead the king of mid-market apparel retailing out of its long wilderness.

Admitting that its stores "haven't been the most inspiring," Mansell revealed a "complete change in the way we run our business," including a new look and feel, a refreshed inventory that's now customized by store (not region), more big-name brands, and the promise of "surprise" and delight in stores under the banner "Find Your Yes."  

And then there's its Thanksgiving/Black Friday plans.Continue reading...

brand news

Brand News: Apple's Cook Comes Out, Microsoft Band and more

Posted by Dale Buss on October 30, 2014 09:12 AM

TOP STORIES

Apple CEO Tim Cook says he's "proud to be gay" in Bloomberg Businessweek public coming out essay following LGBT rights speech (above) as his company looks to sell iPhone in Iran while CurrentC, rival mobile-payment system to Apple Pay, is hacked.

Microsoft unveils Microsoft Band fitness wearable as it finishes round of previously announced layoffs.

Burger King clears antitrust hurdle with Tim Hortons deal.

Kohl's launches badly needed makeover and details Thanksgiving opening plan.

SodaStream shifts toward carbonated water and plans to close controversial West Bank factory.Continue reading...

brand news

Brand News: Lowe's Robot, Alibaba-Apple, Twitter and more

Posted by Dale Buss on October 28, 2014 09:10 AM

TOP STORIES

Alibaba eyes payments tie-up with Apple (and rebrands travel unit) as Apple sees 1 million+ Apple Pay accounts activated in first 72 hours, and sees Mac sales gains.

Lowe's tests retail-ready, $50K multilingual robot at Orchard Supply Hardware store.

Tesla unveils lease discount amid softness.

Twitter sees user engagement slow down.

YouTube considers paid subscription, ad-free business model as music service looms.Continue reading...

brand news

In the News: CVS, Nationwide, Home Depot and more

Posted by Dale Buss on September 3, 2014 09:09 AM

TOP STORIES

CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.

Nationwide unifies brand and debuts new logo in Peyton Manning campaign.

Home Depot investigates potential breach of customer data.

Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.

Burger King downplays tax-inversion motive for Tim Hortons deal.

MORE BRAND NEWS

Audi sees strong sales growth despite slowdown in Russia and emerging markets.

BuyPartisan app lets shoppers suss out politics behind brands and products.

Chrysler sees August sales rise 20 percent, led by Jeep.

Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.

Darden Restaurants shakes up its board with concessions to Starboard.

Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...

lather, rinse, rebrand

Juicy Couture Rebrands to Recapture Global Fashionista Appeal

Posted by Mark J. Miller on June 26, 2014 04:41 PM

Juicy Couture, once the uniform of pseudo-celebrities like Paris Hilton and Kim Kardashian, rose to enormous fame as the darling of the 2000s' teen fashion queens. 

But with the passing of the Millennium also came the fall of the fashion brand, which slipped deeper and deeper into shopping mall oblivion over the last decade as its label was dropped from Lord & Taylor, Saks Fifth Avenue, Nordstrom and Neiman Marcus. Parent company Fifth & Pacific sold it to Authentic Brands Group—the owner of trademark rights to such dead celebs as Elvis Presley and Marilyn Monroe—back in September, relinquishing any remaining high-end appeal when it landed on Kohl's racks two months later. 

With plans to shut down its remaining storefronts by the end of this month, it seems the brand has little life left in it. But that's not the case, as Authentic Brands has grand plans to relaunch the brand both in the US and abroad with new looks, merchandise and partnerships.Continue reading...

retail

Anxious Retailers Open 'Round the Clock to Capture Last-Minute Holiday Sales

Posted by Barry Silverstein on December 18, 2013 01:56 PM

In the marathon called the holiday shopping season, retailers are pulling out all the stops in the final lap.

Already under fire for preempting Black Friday by opening their doors on Thanksgiving, some retailers are now staying open every day, all day and all night, until Christmas. Kohl's, for example, will open at 6 a.m. on Friday, December 20 and operate until 6 p.m. on Christmas eve—111 hours straight of being available to holiday shoppers. Toys R Us will follow a similar pattern, opening at 6 a.m. on Saturday, December 21 and remaining open until 9 p.m. on December 24. The toy chain's Times Square location in New York City has already been open for 24 hours since December 1.

One reason for this madness: The holiday shopping season is protracted, thanks to Thanksgiving being late this year. "There's no question that the shortened holiday season has put both retailers and consumers in a rush to make the most out of the time that's left before the big day," Matthew Shay, president and CEO of the National Retail Federation, told The Huffington Post. According to the Federation, as of December 9, half of consumers still have their holiday shopping left to do, while a Consumer Reports poll indicated that nearly a third of American shoppers had yet to buy their holiday gifts.Continue reading...

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