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brand extensions

Video Game Brand Extensions Test Gamer Brand Loyalty

Posted by Abe Sauer on April 12, 2011 11:00 AM

Last year we reported on what seemed like a mind-boggling brand extension: a special edition Call of Duty: Black Ops-branded Jeep Wrangler.

Yet, a salesman named Duke at the Spring Texas dealership in Houston told us this week that interest in the Black Ops Wrangler has been extraordinary and that when they do get one, "it typically doesn't stay on the lot for anywhere near a week."

That kind of interest may be what's increasingly driving video game-makers to take their games into the real world. Now game titles are becoming apparel brands. But will gamers want to look like a game?Continue reading...

brand news

BP's $1B Clean-Up; @BPGlobalPR Outed?

Posted by Shirley Brady on May 28, 2010 08:00 AM

BP's "top kill" effort resumes as second plume discovered and clean-up cost approaches $1 billion. WSJ investigation shows lack of command at Deepwater Horizon rig.

Smart-a$$ behind the mock @BPGlobalPR Twitter feed revealed to be San Francisco-based interactive designer Mike Monteiro, who may have a book deal. [update: Monteiro denies the whole thing]

Apple's iPad starts selling globally, with buyers lining up in London, Tokyo and beyond. Time Warner and Universal grapple with its Flash allergy, though Time Inc.'s gung ho.

Absolut taps Spike Lee to design limited edition Absolut Brooklyn.

Nike's "Write the Future" World Cup ad sets viral video record.Continue reading...

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