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brand news

Brand News: Abercrombie & Fitch, Tencent, Rovio and more

Posted by Dale Buss on August 29, 2014 09:34 AM

TOP STORIES

Abercrombie & Fitch sheds logo-bearing clothes as Hollister brand struggles in UK.

China's TencentBaidu, and Wanda set up e-commerce company to take on Alibaba

Google develops delivery drones in Project Wing as its tech chief is considered leading candidate for US CTO.

Rovio Entertainment, parent company of Angry Birds franchise, says CEO will step down amid company's struggles.

Walmart looks online for Chinese growth.

MORE BRAND NEWS

Apple tries its midas touch on wearables.

Bud Light faces backlash over town-takeover stunt.

Centerplate faces calls for ouster of CEO after he abuses dog on video.

Dairy Queen investigates possible data breach.

Denny's arrives in New York City with $300 champagne brunch.Continue reading...

brand news

In the News: Lululemon, JCPenney, Google and more

Posted by Dale Buss on August 1, 2013 09:31 AM

In the News

Lululemon insider says brand purposely shuns plus-size customers. 

JCPenney says it has backing after reports that lender cut funding to clothing suppliers, and clash with Macy's over Martha Stewart nears end.

Starbucks and Google partner on Wi-Fi upgrade at restaurants.

Abbott nutritional brands poised to benefit from changing demographics.

Chrysler finds trucks and SUVs powering 40th consecutive month of sales increases.

Diageo is desperate to "crack the code" for North American beer.

Estee Lauder aims to brand beauty sleep.

Facebook now lets users embed public posts on other websites. 

Farmers Insurance revamps logo.

Ford settles with US on delayed recall.Continue reading...

truth in advertising

UK Maxipad Maker Bodyform Turns Consumer Rant into Brilliant Display of Brand Engagement

Posted by Mark J. Miller on June 14, 2013 03:33 PM

One man’s hellish experiences with his girlfriend each month has given UK maxipad maker Bodyform the opportunity to make fun of itself while boosting its image simultaneously. 

Last week, Richard Neill posted a rant on Bodyform’s Facebook wall, saying that Bodyform had been lying to consumers for years by showing women having a glorious time riding bikes, rollercoasters, dancing, and parachuting during their “wonderful time of month.” He was, frankly, jealous, he wrote. But then he found himself with a girlfriend and he discovered that she “changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin.”Continue reading...

what girls want

Kimberley-Clark Tunes Generation Know Into U by Kotex

Posted by Sheila Shayon on January 21, 2013 05:05 PM

Kimberly-Clark is selling conversation – and its working. Their U by Kotex brand has taken 7% market share of the $2.6 billion feminine-protection business in the U.S. since launch in 2010, and now they’re turning up the heat in an integrated marketing campaign, “Generation Know,” which launched January 7th.

The tone is refreshingly direct in talking about issues of vaginal health, menstruation and wellness, with a goal of busting myths and letting young women understand issues key to their well-being and self-esteem.

“There’s way too much misinformation about girls’ health and bodies out there today; so much that more than half (51%) of girls say it’s hard to separate myths from facts when it comes to vaginal health,” Lauren Kren, brand manager, U by Kotex brand, told brandchannel.

TV spots hit the airwaves, dancing around the “V” word to pass network standards, while franker videos aired online such as the ones above and below, featuring two bold personal testimonies.Continue reading...

brand news

In the News: AIG, J&J, Samsung and more

Posted by Dale Buss on January 8, 2013 09:01 AM

In the News

AIG considers suing U.S. government despite federal bailout aid.

J&J sells Roloaids brand to Sanofi.

Samsung caps best year ever.

ABC spurs questions for marketers with move of Jimmy Kimmel's show.

Apple sees CEO Tim Cook make second visit  to China as mainland footprint doubles.

Bacardi snaps up St-Germain liqueur brand.

Bank of America extends retreat from mortgages.Continue reading...

brand news

In the News: Barnes & Noble, Pepsi, Nokia and more

Posted by Dale Buss on April 30, 2012 08:59 AM

In the News

AB InBev goes upbeat as profits and sales rise.

Adidas raises forecast after profit beats estimates.

Air Lease nears $5.5 billion purchase of 737 Max jetliners from Boeing as aircraft maker produces first 787 Dreamliner.

Amazon and Texas reach sales tax deal.

Apple sidesteps billions of dollars in taxes worldwide.

Cadbury shows the way on Google+.

Chrysler overruns magazine covers with new Viper.

Disney's Marvel's The Avengers aims to kick off summer box office bonanza.Continue reading...

brand news

In the News: Avon, Angry Birds TV, IBM and more

Posted by Dale Buss on April 2, 2012 08:59 AM

In the News

Angry Birds are coming to TV.

Apple pressured on suppliers and sustainability as brand sees Consumer Reports soft-pedal problem of "hot" iPads.

Belvedere vodka "rape ad" actress sues Moet Hennessy.

BMW unveils "sexy" i8 Spyder concept.

Burger King promotes new menu with Jay Leno, Mary J. Blige, David Beckham and Sofia Vergara.

Chevrolet plans decision on future of "Chevy Runs Deep" with new ad agency.

Coty offers to buy Avon for $10 billion.

Current nixes Keith Olbermann as on-air anchor, citing behavior.

Dunkin' Donuts launches Hispanic marketing campaign.

Facebook delves deeper into search.Continue reading...

brand news

Brands to Watch: Apple, H&M, Crocs & more

Posted by Shirley Brady on November 15, 2011 05:29 PM

In the News

Apple warms up to business markets, as Disney CEO Bob Iger joins board and Steve Jobs' position as chairman is filled.

Chrysler Ram named official truck of Detroit Red Wings.

Conde Nast debuts private ad exchange.

Crocs revamps retail store design.

Dell sales disappoint.

Dunkin' Donuts promotes single-serve holiday campaign on Facebook.

Foursquare adds features to enhance city guides.

H&M's next guest designer may be Tom Ford.Continue reading...

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