what girls want
Posted by Sheila Shayon on January 21, 2013 05:05 PM
Kimberly-Clark is selling conversation – and its working. Their U by Kotex brand has taken 7% market share of the $2.6 billion feminine-protection business in the U.S. since launch in 2010, and now they’re turning up the heat in an integrated marketing campaign, “Generation Know,” which launched January 7th.
The tone is refreshingly direct in talking about issues of vaginal health, menstruation and wellness, with a goal of busting myths and letting young women understand issues key to their well-being and self-esteem.
“There’s way too much misinformation about girls’ health and bodies out there today; so much that more than half (51%) of girls say it’s hard to separate myths from facts when it comes to vaginal health,” Lauren Kren, brand manager, U by Kotex brand, told brandchannel.
TV spots hit the airwaves, dancing around the “V” word to pass network standards, while franker videos aired online such as the ones above and below, featuring two bold personal testimonies.Continue reading...
Posted by Dale Buss on January 8, 2013 09:01 AM
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J&J sells Roloaids brand to Sanofi.
Samsung caps best year ever.
ABC spurs questions for marketers with move of Jimmy Kimmel's show.
Apple sees CEO Tim Cook make second visit to China as mainland footprint doubles.
Bacardi snaps up St-Germain liqueur brand.
Bank of America extends retreat from mortgages.Continue reading...
Posted by Dale Buss on April 30, 2012 08:59 AM
AB InBev goes upbeat as profits and sales rise.
Adidas raises forecast after profit beats estimates.
Air Lease nears $5.5 billion purchase of 737 Max jetliners from Boeing as aircraft maker produces first 787 Dreamliner.
Amazon and Texas reach sales tax deal.
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Chrysler overruns magazine covers with new Viper.
Disney's Marvel's The Avengers aims to kick off summer box office bonanza.Continue reading...
Posted by Dale Buss on April 2, 2012 08:59 AM
Angry Birds are coming to TV.
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Belvedere vodka "rape ad" actress sues Moet Hennessy.
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Coty offers to buy Avon for $10 billion.
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Facebook delves deeper into search.Continue reading...
Posted by Shirley Brady on November 15, 2011 05:29 PM
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Chrysler Ram named official truck of Detroit Red Wings.
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Crocs revamps retail store design.
Dell sales disappoint.
Dunkin' Donuts promotes single-serve holiday campaign on Facebook.
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H&M's next guest designer may be Tom Ford.Continue reading...
Posted by Dale Buss on April 18, 2011 09:00 AM
BMW and Mercedes outpace rivals in China, as Shanghai auto show opens and a new report shows the most popular brands in China are predominately foreign. Ford's China JV execs mull own brand, while Volkswagen reveals the new Beetle at events in Shanghai, New York and Berlin today. The Volkswagen Group also saw record first quarter sales as China deliveries boom.
VH1 woos female viewers with new programming, while siblings BET, CMT, Comedy Central, MTV, Nick, and Spike remain holdouts on Time Warner Cable's iPad app due to Viacom lawsuit, although Cablevision's iPad app gets only grumbles.
Toyota resumes production at all Japan plants for first time since tsunami, as its Lexus brand slips behind rivals in the US. TEPCO also laid out a plan for shutting down nuclear reactor.Continue reading...
Posted by Dale Buss on April 4, 2011 09:00 AM
BP seeks to resume drilling in the Gulf of Mexico.
Fox readies launch of Nat Geo Mundo Spanish-language channel.
IBM gets into the pharma business via nanotechnology.
Kraft extends “Real Women of Philadeophia” web series to tout cream cheese.
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Posted by Shirley Brady on August 23, 2010 11:15 AM
Kotex held a blogger's party in Singapore over the weekend to introduce its new brand for that market: Kotex Wow, a box of colorfully wrapped tampons that will hit shelves in September.
Ben & Jerry's and cupcakes galore were on hand to help launch the product, which Kotex Asia is also promoting via its 'I Know' Movement Facebook and Twitter pages, and with a mobile app. (At least one male blogger was on hand, while a female blogger indicated her first preference is the U by Kotex brand.)
In the US, meanwhile, Kotex just announced Project Makeunder, a digital campaign featuring comedian Kathy Griffin and stylist George Kotsiopoulos in a competition to get women to trust the Kotex brand to protect their favorite lingerie. In return for sharing stories, according to the press release, the contest "gives women who are ready to upgrade their lingerie drawer the chance to receive a head-to-toe 'Makeunder' and star in an online video series documenting their experience."