Posted by Abe Sauer on December 18, 2014 01:01 PM
Vampires and menstruation have a long history in pop culture. The original Dracula tale has been interpreted as a commentary on female menstruation and some historians have put the two together going all the way back to ancient Greece. More recently, despite its G-rated version of vampirism, the Twilight saga has raised questions about Bella's periods and even inspired fan fiction on the topic.
But while the subject piques the interest of a curious fanbase, it might seems like dangerous ground for commercial interests. Not so, says one feminine products brand that has been so successful in hitching itself to vampires that it's doubling down on the genre.
The brand is Kimberly-Clark's U by Kotex and the vampires in question are found in the Canadian web series Carmilla, which it sponsors—and just renewed—on the VervegirlTV YouTube channel. Continue reading...
Posted by Dale Buss on August 29, 2014 09:34 AM
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Posted by Dale Buss on August 1, 2013 09:31 AM
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truth in advertising
Posted by Mark J. Miller on June 14, 2013 03:33 PM
One man’s hellish experiences with his girlfriend each month has given UK maxipad maker Bodyform the opportunity to make fun of itself while boosting its image simultaneously.
Last week, Richard Neill posted a rant on Bodyform’s Facebook wall, saying that Bodyform had been lying to consumers for years by showing women having a glorious time riding bikes, rollercoasters, dancing, and parachuting during their “wonderful time of month.” He was, frankly, jealous, he wrote. But then he found himself with a girlfriend and he discovered that she “changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin.”Continue reading...
what girls want
Posted by Sheila Shayon on January 21, 2013 05:05 PM
Kimberly-Clark is selling conversation – and its working. Their U by Kotex brand has taken 7% market share of the $2.6 billion feminine-protection business in the U.S. since launch in 2010, and now they’re turning up the heat in an integrated marketing campaign, “Generation Know,” which launched January 7th.
The tone is refreshingly direct in talking about issues of vaginal health, menstruation and wellness, with a goal of busting myths and letting young women understand issues key to their well-being and self-esteem.
“There’s way too much misinformation about girls’ health and bodies out there today; so much that more than half (51%) of girls say it’s hard to separate myths from facts when it comes to vaginal health,” Lauren Kren, brand manager, U by Kotex brand, told brandchannel.
TV spots hit the airwaves, dancing around the “V” word to pass network standards, while franker videos aired online such as the ones above and below, featuring two bold personal testimonies.Continue reading...
Posted by Dale Buss on January 8, 2013 09:01 AM
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Posted by Dale Buss on April 30, 2012 08:59 AM
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Posted by Dale Buss on April 2, 2012 08:59 AM
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