Posted by Shirley Brady on February 13, 2012 10:01 AM
Here's another novel Valentine's Day promotion — Kraft is running a Twitter-based campaign with brand voice Ted Williams. The "homeless to Hollywood" voiceover phenom is reading fans' Valentine's Day Tweets tagged #voiceoflove and for every tag, Kraft will donate 100 boxes (up to 100,000 in total) of Kraft Macaroni & Cheese to Feeding America. Check out one example below and more on KMC's YouTube channel.Continue reading...
Posted by Shirley Brady on May 12, 2011 05:00 PM
Above, the latest "trash talking" spot from New Era Caps featuring Alec Baldwin and John Krasinski.
Below, new commercials from P&G, Ford, Dr. Pepper, Kraft and more.Continue reading...
brand of crazy
Posted by Abe Sauer on January 5, 2010 10:37 AM
The last week of any year takes on an added level of significance as we naturally speculate about the past and future of our lives, both personal and professional. And for those of us who make a living in the branding industry, the following headline from last week should inspire us to reflect, and perhaps pour a stiff drink:
"Kraft Foods poised to sponsor Texas Stadium demolition."
Yes, this is a real story of a brand sponsoring the explosion of an old building. Yes, this is where we've come.
But wait, the comments from the sponsor make it even better worse.Continue reading...