celebrity brandcasting

Spice Girl Geri Halliwell the Latest in a Long Line of Pop Stars' Lifestyle Brands

Posted by Abe Sauer on October 31, 2011 05:33 PM

Former Spice Girl Geri Halliwell just revealed her lingerie collection for Next in the UK. Available in spring 2012, Halliwell made no bones about her goal: "Basically, my aim was to make boobs look bigger and bums smaller."

Halliwell is just the latest pop star who has discovered that licensing her brand for a consumer line is far more lucrative than making music. From Kylie Minogue to Jessica Simpson to Jennifer Lopez to Gwen Stefani to Lady Gaga, pop stars and brand licensers are making beautiful, profitable music together.Continue reading...

brand news

In the News: GM, Li-Ning, Oscars and more

Posted by Dale Buss on January 25, 2011 09:00 AM

In the News

Gsells more vehicles in China than in the US for the first time. GM also plans to award a new Chevrolet Camaro convertible to the Super Bowl MVP. 

The Kings Speech leads with a dozen just-announced Oscar nominations.

Adobe survey finds readers engage with iPad ads.

Amazon steps up push into home-delivered groceries.

Apple plans to introduce a service that would let users pay with iPhones.

Bacardi rethinks web strategy.Continue reading...


Yes, Virginia: Macy's Does Have Holiday Marketing Down to a Science

Posted by Caroline Smith on November 15, 2010 04:00 PM

The majority of retailers seem to jump right from Halloween to Christmas with nothing more than a mere nod towards Thanksgiving and a few glittery gourds in the window display. Based purely on the gathering together of family, it is a holiday which does not require much decoration, dressing up or gift-giving.

But this is America, and we cannot let that slide!

Luckily, Macy’s saves the day on Nov. 25 with its annual Thanksgiving Day Parade, chock full of tethered (and untethered) commercialism. After all, the retail giant has a Black Friday sale the day after to promote — and holiday shoppers to excite, of course.

Cue its child-oriented marketing machine, including the extended commercial that is Yes, Virginia — its animated special airing on CBS on Dec. 17.Continue reading...

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