Posted by Dale Buss on November 29, 2012 01:07 PM
The Chrysler brand and Carhartt this week launched a limited-edition "Imported From Detroit" work wear collection that pays homage to the spirit of the Motor City, and serves as yet another reminder of the effectiveness of Chrysler's turnaround branding campaign sparked by the 2011 Super Bowl commercial featuring Eminem.
Debuting at the Los Angeles Auto Show this week, the collection includes shirts, jackets and pants that are individually hand-numbered, 100-percent Made-in-America, and reflect iconic Carhartt styles with exclusive design detailing such as blacked-out hardware and leather brand labels.
"The pairing of the Chrysler brand and Carhartt is another example of how we are continuing to champion the energy created from the 'Imported From Detroit' campaign," stated Saad Chehab, president and CEO of the Chrysler brand. "Carhartt shares Chrysler's respect and appreciation for hard-working Americans."Continue reading...
Posted by Dale Buss on November 21, 2011 05:01 PM
She hired Jennifer Lopez, hit New York Fashion Week with Gucci in tow, put JLo in a Gucci-wrapped Fiat car, and even put a Fiat on stage with JLo in what's been called the most "brazen" product placement in some time. Fiat North America head Laura Soave also oversaw launch marketing for the 2012 Fiat 500 that channeled Elvis Presley, brought drive-in movies, bocce and espresso to Times Square and other cities — but none of it sold the new 500 in the U.S. market the way that Fiat CEO Sergio Marchionne had hoped.
So on Monday Marchionne ousted Soave and named a new head of the Fiat brand for North America: Timothy Kuniskis, who was director of marketing for Chrysler and Fiat brands and now replaces Soave as head of Fiat North America. Soave, meanwhile, is leaving the company "other interests," the company stated in that favorite of corporate euphemisms.Continue reading...