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Ron Howard Aims to Direct More Brands' Storytelling Efforts

Posted by Mark J. Miller on January 8, 2013 03:19 PM

Ron Howard has wanted to be in the marketing business for decades now, but his wife told him that if he had time to take away from his work as a famous director, producer, and actor, he better fork it over to his wife and kids.

Well, the kids are all grown up now and Howard must have gotten buy-in from his wife because the partnership of Howard and producer Brian Glazer – the duo behind such classic films and TV series as Splash, Apollo 13, 8 Mile, A Beautiful Mind, Friday Night Lights, 24, and Arrested Development – are bringing their storytelling savvy to the marketing world, according to Fortune.

The appeal of working with brands, Howard told Fortune, is that marketers are “wide open” about their how they deliver content, using "long form, short form, live events.” They're also eager for better quality storytelling, and eager to bring Hollywood-honed creativity to their brands. Down the road, Howard says, "We could bring in an Academy Award-winning screenwriter to work on a brand."Continue reading...

branded entertainment

Converse Releases Gorillaz DoYaThing Music Video

Posted by Shirley Brady on February 29, 2012 11:31 AM

Having just released its Gorillaz co-branded Chuck Taylor sneaker collection, Converse today released the official music video for its latest "Three  Artists. One Song" music collaboration series, a song called "DoYaThing," which features Gorillaz with Andre 3000 and former LCD Soundsystem frontman James Murphy. Watch it below.Continue reading...

brand collaborators

Converse x Gorillaz: Fans Get Ready to DoYaThing

Posted by Mark J. Miller on February 21, 2012 01:01 PM

Converse is continuing its "Three Artists. One Song" musical collaborations with a new single being released Friday: DoYaThing, a "robo-funk" (as NME calls it) track featuring Blur spinoff Gorillaz with guests Andre 3000 of Outkast fame and musician/producer James Murphy in his post-LCD Soundsystem guise.

The track is promoting the brand's limited edition Gorillaz-themed line of sneakers, which includes camouflage Chuck Taylor high top sneakers, designed by comic book artist Jamie Hewlett, who was best known for Tank Girl before he designed the Gorillaz characters.

The co-branded collection/single/video launch is being promoted with a Twitter hashtag and teaser videos, which you can check out below.Continue reading...

web watch

Best of the Webby Awards Five-Word Speeches

Posted by Shirley Brady on June 14, 2011 12:45 PM

Last night, the 15th annual Webby Awards were presented in New York, hosted by past winner Lisa Kudrow and once again enforcing the five-word limit on speeches by the winners.

Some of the best (watch below) included Vogue editor Anna Wintour (above), who accepted the People's Choice Award from Daniel Radcliffe with "Sometimes, geeks can be chic."Continue reading...

afternoon snack

Creative Snack: Intel on Michael Wolff

Posted by Shirley Brady on April 5, 2011 04:00 PM

Take a 6-minute break and check out this Intel Visual Life short film (by Brooklyn-based m ss ng p eces) on Wolff Olins cofounder, the British designer Michael Wolff.

He weighs in on branding not only verbally, but (of course) via visual cues to his personal aesthetic system — watch for his Pantonesque color-coded mugs, shirts, markers and umbrellas. And if you have nine more minutes...Continue reading...

ad watch

StubHub Sells Itself to Fans

Posted by Shirley Brady on March 30, 2011 10:30 AM

Recently suffering a blow to its image when publicly accused by LCD Soundsystem frontman James Murphy (in a series of tweets) of fostering ticket scalpers and overcharging fans, the eBay-owned StubHub ticket site is striking back with new commercials.Continue reading...

tech champs

Kinect Sets Guinness World Record

Posted by Shirley Brady on March 9, 2011 04:00 PM

Microsoft announced today it has sold more than 10 million Kinect systems for the Xbox 360, setting a Guinness World Record for fastest-selling consumer device. As Mashable points out, Kinect sales have slowed since Christmas — but still: Yeah, yeah, yeah indeed.

viral buzz

Viral Video Watch: Coca-Cola Happiness Truck, Miracle Whip, Old Navy, Corning

Posted by Shirley Brady on February 24, 2011 03:00 PM

A continuation of the brand's Open Happiness campaign, this clip of Coca-Cola's Happiness Truck dispensing balls, surfboards, frisbees — and, of course, Coke — on the streets of Rio de Janeiro is trending today on YouTube.

Check out a companion video showing a Happiness Truck in the Philippines below, plus other trending/shared videos on YouTube today from Corning, Old Navy, Miracle Whip and an Apple fan.Continue reading...

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