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Brand News: Mercedes-Benz, FedEx, Taco Bell and more

Posted by Dale Buss on August 18, 2014 09:41 AM

TOP STORIES

Mercedes-Benz is found guilty of fixing prices in China, report says.

Dollar General enters bidding for Family Dollar at $9 billion.

FedEx faces additional charges in prescription-drug delivery case.

Taco Bell launches dollar menu across the US. 

Cadillac mars rollout of important new Escalade.

MORE BRAND NEWS

Airbnb launches program to focus on hosts. 

Apple wins Emmy for best commercial, beating out Beats, Nike and GE. 

AT&T Stadium unveils state of the art technology as San Francisco 49ers gear up for first game in brand new Levi Stadium. 

Campbell Soup has NFL star Richard Sherman dangling from helicopter in new Chunky soup ad.

Cutrale and Safra prepare to make Chiquita bid hostile.Continue reading...

chew on this

LYFE Kitchen, Clover Compete in QSR Race for Healthy Millennials

Posted by Dale Buss on April 16, 2013 02:24 PM

Thanks to the efforts of a handful of entrepreneurs, American fast food is moving from a form of nutritional epithet to add an entirely new dimension: a fledgling business model that uses the quick-serve platform to get better-for-you fare into the mouths of more willing consumers.

At the same time, not to be outdone, traditional fast-food chains are tacking heavily into more nutritional fare after several years of more or less playing at it. Taco Bell, for instance, has just announced its strategy to offer healthier menu options, while McDonald's is veering more deeply into wraps.

LYFE Kitchen is probably the best known of the cluster of promising better-for-you startups which also includes Clover, Veggie Grill, Tender Greens and Native Foods Cafe. New York Times Magazine writer Mark Bittman chronicled some of what these brands are doing.

"After the success of companies like Whole Foods [and] Annie's and Kashi, there's now a market for a a fast-food chain that's not only healthful itself, but vegetarian-friendly, sustainable and even humane," he wrote. "And, this being fast food: cheap.Continue reading...

brand news

In the News: Adidas, Disney, Old Spice and more

Posted by Shirley Brady on March 11, 2013 08:45 AM

In the News

Adidas aims to outrun Nike with bouncier shoes (Boost), Google ad test and increased soccer focus as Confederation Cup and FIFA World Cup loom, while Nike feels the heat in China.

Disney's Oz: The Great and Powerful wins weekend box office, marking a comeback for Disney's studio arm.

Old Spice introduces wolfish marketing director to boost men's animal magnetism.

America's Brand USA global marketing arm expands reach with $200M boost and German campaign.

Apple CEO Tim Cook may testify in e-book antitrust suit.

Beam looks past corruption scandal with new brand strategy in India.

Bumblebee and Chicken of the Sea expand U.S. tuna recall.Continue reading...

brand news

In the News: AB InBev, BlackBerry, Virgin Money

Posted by Dale Buss on March 29, 2012 09:01 AM

In the News

Anheuser-Busch InBev tries to get customers to return to its brands.

Annie's IPO surges.

BMW begins delivering fleet for use in London Summer Olympics.

Bertelsmann considers IPO.

BlackBerry-maker RIM plans to report turnaround progress today.

Bojangles unleashes "Chicken Cops" campaign.

Chevron and Merck disclose funding of attack-ad groups.

Depend campaign features non-incontinent celebrities.Continue reading...

brand launch

McDonald's Vets Bring LYFE to Fast-Food Business

Posted by Dale Buss on April 6, 2011 01:00 PM

Not many other restaurant startups have benefited from the kind of advance hype that is attending the launch of LYFE, a healthier-eating quick-serve restaurant that is slated to open soon in Palo Alto, Calif.

But then, not every fast-food startup promises to eschew fryers and white flour completely ... is led by former McDonald's executives ... and boasts a tie to the Midas touch of Oprah Winfrey.Continue reading...

brand news

In the News: Bing, JPMorgan, Target and more

Posted by Dale Buss on February 17, 2011 09:00 AM

In the News

Bing lets advertisers place ads in brand-name searches.

Borders bankruptcy shakes up book industry.

Captain Morgan searches for "Ultimate Morganette."

Chobani Greek yogurt lets fans tell its story.

eBay tops branded social media engagement leaderboard.

Ferrari 458 Italia chosen as car of the year by The Robb Report.

Google beats Apple and Sony in TNS corporate reputation ranking.Continue reading...

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