2014 Brandcameo Product Placement Awards

brand news

In the News: BMW, Pepsi, Kodak and more

Posted by Shirley Brady on January 5, 2012 08:50 AM

In the News

BMW projected to beat Mercedes-Benz for US luxury crown.

PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.

Kodak bankruptcy report in WSJ slams stock price.

Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.

Australia's Commonwealth Bank crowdsources customer ideas.

Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.

Audi's China sales outstrip Germany.

Boeing closes premier factory in Wichita.

Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...

stake your turf

PPR To Shed Retail Brands To Restore Fashion Focus

Posted by Sara Zucker on November 24, 2009 10:21 AM

Known almost as much for his personal life (Salma Hayek's new husband, he's profiled in today's Wall Street Journal) as his public one, PPR owner François-Henri Pinault is looking to sell some of his less glamorous brands in an effort to pay off debts. The businesses that will be pushed aside happen to generate 70% of group sales, but Pinault's goal is to focus on the clothing and accessories brands within its luxury Gucci Group and Puma. FT reports:

He is not interested in slimming PPR down to a pure luxury player and is looking to replace the lower-margin retail businesses with mid-market brands.

Out with the old and in with the new, wouldn't you say?Continue reading...

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