Aloha Petroleum redefines brand.

Apple sees its biggest product launch ever with one million pre-orders in 24 hours for iPhone 4S.

Arista and Jive iconic music labels close, bumping Britney Spears and other artists to RCA.

BankUnited repositions brand.

Chevrolet turns 100, amps up green cred, plans new Camaro.

Chrysler whittles vehicle plan.

Conde Nast to increase branded content under new entertainment head.

Discovery banks on Rosie O'Donnell to save Oprah Winfrey's OWN network.Continue reading...

Best Buy sets terms for Black Friday Twitter contest.

BP marks return to deep water with Egypt gas discovery.

CNN Heroes event draws cause-marketing crowd.

DuPont sues cleaning products company over Teflon trademark.

H&M acquires rest of Cheap Monday brand owner.

HarperCollins, Gawker resolve lawsuit over Sarah Palin’s memoir.

Issuu gives up on Apple app store after three rejections.Continue reading...

Abercrombie & Fitch to launch Gilly Hicks, a 'cheeky' lingerie line, in the UK.

Adidas makes big China push.

Amazon launches Amazon Studios, a $2.7 million fund to develop movies.

Apple's Steve Jobs reveals private side in just-released photos.

BMW rejects sales incentives as profits trump volume in US.

Boeing and Airbus waver on reworking small jets. 

BP ignored warning signs in the Gulf of Mexico, according to new report.

Chevrolet promotes Cruze on coffee cup sleeves.Continue reading...