Interpack 2011: HP Showcases Packaging Advances in Digital Supermarket

HP, now one of the world's largest information technology brands, was founded in a one-car garage in Palo Alto, California, by Bill Hewlett and Dave Packard. Now the brand has gone from the analog garage to the digital super highway. Case in point: HP’s new Indigo WS6000 Digital Press, which makes large-format printing a simpler proposition than ever before for those involved in packaging and label design.

It was recently featured the Follow Possible Package Printing Forum at Innovative Labeling Solutions, last month in Hamilton, Ohio, above. This week, it's being showcased at Interpack 2011 in Messe Düsseldorf, Germany, where HP has set up a "Digital Supermarket" to showcase the printer's innovative packaging and label capabilities.Continue reading...