brand news
Posted by Dale Buss on April 26, 2011 09:00 AM

Apple and Google are pressed on tracking and privacy by House committee.
Barnes & Noble target book lovers with new campaign for Nook reader.
Coca-Cola misses profit forecasts because of Japan quake aftermath.
Edward Sharpe & the Magnetic Zeros find their music all over adland (incl. MINI Wanderlust campaign).
Electronic Arts selects a different Madden to lead digital push.
Facebook introduces Deals service to rival Groupon and LivingSocial.Continue reading...
More about: Brand News, Apple, Coca-Cola, EA, Facebook, Ford, Forest Labs, GE, Google, Groupon, Heineken, Jimmy Choo, Lactalis, LivingSocial, Mercedes-Benz, MIT, Newcastle Brown Ale, Parmalat, Sony, Weight Watchers, Joi Ito
local branding
Posted by Deborah Dunham on February 3, 2010 05:03 PM
French women do indeed get fat – and that may be the result of their progressively Americanized diets.
The stereotypical image of the French sipping on a glass of red wine and lingering over a warm baguette and their favorite Camembert is changing as more mass-produced, processed, fast food brands enter their market.
Take cheese, for example. Raw-milk cheeses used to account for virtually all French production until World War II and the arrival of the US military. Today, it’s a dying brand with only a seven percent market share according to the cheese-boosters' group.Continue reading...