Interbrand IQ: The Best Asian Brands Issue

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In the News: EA, Facebook, Weight Watchers and more

Posted by Dale Buss on April 26, 2011 09:00 AM

In the News

Apple and Google are pressed on tracking and privacy by House committee.

Barnes & Noble target book lovers with new campaign for Nook reader.

Coca-Cola misses profit forecasts because of Japan quake aftermath.

Edward Sharpe & the Magnetic Zeros find their music all over adland (incl. MINI Wanderlust campaign).

Electronic Arts selects a different Madden to lead digital push.

Facebook introduces Deals service to rival Groupon and LivingSocial.Continue reading...

local branding

Mon Dieu! French Cheese Brands Losing To Processed Competitors

Posted by Deborah Dunham on February 3, 2010 05:03 PM

French women do indeed get fat – and that may be the result of their progressively Americanized diets.

The stereotypical image of the French sipping on a glass of red wine and lingering over a warm baguette and their favorite Camembert is changing as more mass-produced, processed, fast food brands enter their market.

Take cheese, for example. Raw-milk cheeses used to account for virtually all French production until World War II and the arrival of the US military. Today, it’s a dying brand with only a seven percent market share according to the cheese-boosters' group.Continue reading...

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