Interbrand IQ: The Best Asian Brands Issue

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china

The Week in China: VW Nostalgia, Kung Fu Chili Pepper, McDonald's Mega Fries and more

Posted by Abe Sauer on May 17, 2013 01:46 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: VW gets nostalgic... Luxury brands suffer... Starbucks canbalizes itself... Apple "ruins" family life... Translating cat app... Tencent profits... BYD... Let Li... Dutch infant formula... What Taobao can tell you about breast size... McDonald's McCafe absurdity... Face toothpaste... What a poorly made $30 hamburger reveals about China's middle class... and more.Continue reading...

car talk

Auto Brands Gear Up for Shanghai Show in Vital Chinese Market

Posted by Dale Buss on April 19, 2013 07:12 PM

Global automakers—including home-owned ones—will be showing off their wares at the press preview of the Shanghai Auto Show on Saturday. What they display will reflect the brands' various crucial strategies for stoking sales and market-share growth in the world's largest auto market, which is only getting bigger.

Analysts and auto executives alike have shown up in Shanghai predicting that the national market will balloon to 30 to 35 million vehicles within several years, or as much as a doubling of last year's sales of 19.3 million vehicles (in a year in which US sales were 14.5 million). That kind of expansion would make the Chinese market as big as the projected European and American markets put together.

"There's lots of competition here and everyone wants a piece of this pie," GM China President Bob Socia told Channel News Asia. "As competitive as it is, it's probably the only market in the world that offers the type of opportunities this market offers."Continue reading...

car talk

Ferrari, Lamborghini Rev Exclusive Engines at Geneva

Posted by Dale Buss on March 11, 2013 10:54 AM

At the Geneva Auto Show last week, global auto executives tacked warily between handwringing about the awful car market in Europe and cajoling praise for their latest upscale models.

At least Lamborghini and Ferrari don't have to worry about displaying any pretense of concern about the mainstream auto business in Europe. Instead, as the Geneva show opened to the public, the two brands were battling in their very rarefied niche for the attention only of the very, very rich.

To that end, Lamborghini has rolled out an "extremely exclusive" Veneno two-seater automobile whose speeds exceed 350 km/h and whose pre-tax price of 3 million Euros ($3.9 million) exceeds the pocketbook of just about everyone on the planet. That's why the Volkswagen Group-owned brand plans to build only three Venenos—and all are pre-sold. Continue reading...

brand news

In the News: Apple, Toyota, Papa John's and more

Posted by Dale Buss on November 14, 2012 09:01 AM

In the News

Apple stock plunge concerns Wall Street.

Toyota recalls another 2.77 million vehicles.

Papa John's hit with $250 million lawsuit over unwanted text-message (aka spam) promotion.

BP settles with Russian partner.

Call of Duty: Black Ops II depicts David Petraeus as secretary of defense.

Cisco beats profit estimates.

GM and Peugeot halt talks on deeper tie-up.Continue reading...

china

The Week in China: Coke, Brands On Weibo, 300 KFCs, Starwood Skis, Xiaomi, HTC and a Homemade Lamborghini

Posted by Abe Sauer on August 24, 2012 05:41 PM

China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?!  A weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.

This week, Xiaomi, Apple, Google, Lamborghini, Coca-Cola, Chinese fashion dilemma, brands on Weibo, a 300th KFC and more... Continue reading...

luxury watch

Hautel Check-In: Luxury Labels Extend Brands to Hotels

Posted by Barry Silverstein on June 21, 2012 12:09 PM

Maybe we haven't seen the return of the roaring global recovery everyone has hoped for. The U.S. economy is sputtering, and the European continent isn't looking very bullish at the moment. But none of this seems to be terribly concerning to the luxury hotel market. There has been a spate of recent openings — hotel extensions of luxury brands — to prove it.

Bulgari, which operates a luxury hotel in Milan, a luxury resort in Bali, and restaurants in Tokyo, has just opened the doors of its fourth Bulgari Hotel, with its latest five-star property opening in a chi-chi pocket of London.

Located in the city's prestigious Knightsbridge section, its well appointed rooms (such as the one above) are opening just in time to take bookings for the London 2012 Olympic Games. Bulgari gushes about the property: "It is a perfect expression of the Bulgari aesthetic of timeless glamour. Innovative artistry and a lavish use of precious marble and silver blend harmoniously, exuding an understated elegance. The quality of the service, magnificent elements such as the spa, pool and private screening room, and the distinguished location beside Harrods and Hyde Park all contribute to an uncompromising sense of excellence."Continue reading...

china

Sitting Higher: In China, SUV-Makers Sell Women All Over Again

Posted by Abe Sauer on May 10, 2012 06:06 PM

Kubang! It's not Chinese, it's Italian. But Maserati is aiming its new luxury SUV Kubang concept vehicle at the growing China market in the hopes of eating some of Porsche's lunch.

While it's rare to see a Porsche Cayenne SUV on streets in the West, the model is an astoundingly common sight in the Chinese cities of Shanghai and Beijing. The driver is almost always a woman. China is Porsche's largest market in the world for the Cayenne SUV. And while sales of Porsche in China may be slowing due to a flattening of China's luxury car market, sales of the Cayenne specifically may slow because the marketplace is about to get a lot more crowded.

While the West is still nursing its SUV hangover, Chinese drivers are just entering the nation's SUV age. Brands, luxury and less luxurious, are lining up to cash in as mainland consumers begin delusionally rationalizing SUVs.Continue reading...

brand news

In the News: Walmart, Chrysler, Disney and more

Posted by Dale Buss on April 23, 2012 09:01 AM

In the News

Walmart copes with fallout from revelations of bribery in Mexico.

Chrysler aims new Dodge Dart at Millennials, opens new door to get suppliers' best ideas, and returns to China with new concept vehicle at Beijing Auto Show.

Disney accepts resignation of film chief after loss on John Carter, while more companies hire Disney Institute to help with customer service.

Amylin is searching for a buyer.

Audi sees demand surge in China and U.S.

Avon arrives late at e-commerce.Continue reading...

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