Interbrand IQ: The Best Asian Brands Issue

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Butter is Back, But Don't Blame Paula Deen

Posted by Dale Buss on June 29, 2012 01:01 PM

Lest traditional June Dairy Month close before dairy products get their well-deserved day in the marketing sun, let's turn our attention to a rising star in the milk-products firmament: butter.

That's right — congealed animal fat. The traditional Public Health Enemy No. 1 — cue the Paula Deen references — when it comes to clogged arteries. The iconic dairy product that you thought was a goner long before Oldsmobile. Butter is actually enjoying a renaissance these days — perhaps a halo effect from the popularity of bacon, and certainly thanks in part to efforts by the leading U.S. butter brand, Land O' Lakes.

Whether margarine or butter actually is more healthful has been a confused issue for decades now after margarine took an early lead. "People have become concerned about industrially produced trans fatty acids found in margarines, which increases risk factors for heart disease," Gregory Miller, EVP of the National Dairy Council, told brandchannel. And "we have learned that saturated fat intake is not as important a risk factor for heart disease as previously thought."Continue reading...

brand news

In the News: Best Global Green Brands, News Corp. and More

Posted by Shirley Brady on June 26, 2012 08:44 AM

In the News

Toyota tops Interbrand's 2012 Best Global Green Brands report.

News Corp. considers splitting company in two, spinning off publishing assets, according to the Wall Street Journal.

Microsoft acquires Yammer for $1.2 billion to take on Oracle and Salesforce with new cloud-based services.

Nissan rises on fast recovery from disasters and plans $1B China auto plant as CEO Ghosn remains Japan's highest paid exec and automaker turns to Facebook to launch five new models.

Facebook names first woman to board — COO Sheryl Sandberg — and pulls so-called stalker app while creating uproar by changing all users' email addresses to facebook.com.

Google I/O news on Wednesday expected to reveal Google and Sony taking on cable and satellite operators with voice-controlled YouTube TV box, as Google prepares to battle Apple with discount tablet.Continue reading...

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