Interbrand IQ: The Best Asian Brands Issue

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brand news

In the News: Google Nexus Q, HP, Ikea and more

Posted by Dale Buss on August 9, 2012 09:02 AM

In the News

Google goes back to the drawing board for Nexus Q black ball.

HP writes down $8 billion.

Ikea name sold to Dutch company.

Lane Bryant reveals new campaign and tagline.

Macy's raises outlook as profits surge.

NBC gets high marks from viewers for Olympics coverage.

Nestle warns of slowdown in U.S. market.

Nokia sells app-development unit.Continue reading...

brand news

In the News: Facebook, Lifetime, BlackBerry and more

Posted by Dale Buss on May 2, 2012 09:00 AM

In the News

Facebook faces doubts by advertisers as it gears up for IPO roadshow.

Lifetime unveils new logo and tagline.

BlackBerry launches "Touch Awesomeness" campaign, test keyboardless version to challenge Apple.

Apple files for touch-based music-sharing patent.

CNN delivers lowest monthly ratings in a decade.

CVS succeeds in grabbing drugstore customers from Walgreens.

Chesapeake Energy board crimps CEO's power.Continue reading...

fashion therapy

Mad Men, Barbie Dolls Ready for Sunday

Posted by Shirley Brady on July 22, 2010 05:00 PM

Mad Men's stylish cast (and their Barbie versions: Roger, Joan, Don and Betty) are ready for Sunday's season 4 premiere. Check out Barbie circa season 1 after the jump.

Betty White is putting her face on a limited collection of hipster hoodies.

Booty Pop spearheads fashion's rear view.

Diane Von Furstenberg and other fashion designers are in love with Twitter.

Katy Perry will launch her first perfume exclusively at Neiman Marcus.Continue reading...

make it stop

Double Standard for Plus-Size Brand

Posted by Sheila Shayon on April 23, 2010 11:04 AM

Lane Bryant just launched a campaign for Cacique, its line of sexy lingerie billed as “so not what Mom would wear.” Its first spot (above) was set to air during Dancing with the Stars this week, but was pulled by ABC at the eleventh hour.

The Disney-owned network said it showed too much cleavage, an insider at Lane Bryant told the New York Post: "The cleavage of the plus-size models, they said, was excessive, and we don't think that's the case. It certainly appears to be discrimination against full-sized women."

ABC was joined by Fox in a boycott of the ad on American Idol, ostensibly for the same excessive cleavage reason.

Apparently, however, Fox had no problems airing Victoria's Secret ads featuring rail-thin models such as Miranda Kerr, as Lane Bryant fumed on its official blog.Continue reading...

brand news

Headline Roundup: Text it Like Beckham

Posted by Sara Zucker on April 21, 2010 07:36 AM

Victoria Beckham and Eva Longoria are promoting the LG Fashion Touch.

Major League Baseball signs All-Star Game sponsors. [NY Times]

Lane Bryant has its panties in a bunch after networks pull a new lingerie ad. [Adweek]

Neiman-Marcus dips its toes into discount retail. [Mediapost]

Sarah Ferguson, Duchess of York, wants to extend her brand to include a show. [Reuters]

Chrysler lost $4 billion since emerging from bankruptcy protection. [NY Times]Continue reading...

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