Calvin Klein Relaunches CK One as Lifestyle Brand

With its men's and women's autumn/winter 2011 runway shows and New York Fashion Week out of the way, Calvin Klein is turning its attention to reviving one of its older sub-brands. On March 1st, it will relaunch ck one (introduced in 1994 with a unisex fragrance) as a broader lifestyle brand.

It will expand from perfume to include jeans and underwear — which model Lara Stone gives a glimpse of in a teaser spot, above, shot by another icon of the era: photographer Steven Meisel.Continue reading...