Interbrand IQ: The Best Asian Brands Issue

rss

multicultural marketing

Lucha Libre Coming to America

Posted by Mark J. Miller on March 14, 2013 06:27 PM

A large swath of Americans have loved grappling of one sort or another for decades, whether it was the pro-wrestling version with Gorgeous George, Andre the Giant, Hulk Hogan and the Undertaker or the UFC version that’s gotten hot in recent years. 

There will soon be a new game in town—at least it will be new for Americans. For Latin Americans, Lucha Libre has been around for nearly a century. Now the sport, showcased to the U.S. public by the 2006 Jack Black film Nacho Libre and a kids' cartoon called ¡Mucha Lucha! that ran from 2002-2005, is planning to make its mark on U.S. culture and shed its cult status as a fringe sport.Continue reading...

chew on this

Fresh Food for Thought as Major GMO Foe Changes Thinking

Posted by Sheila Shayon on January 4, 2013 03:06 PM

Public apologies by high-profile experts are rare, making this week's anti-GMO reversal — call it a GMea Culpa — by British environmentalist, author and Oxford University visiting research associate Mark Lynas particularly stunning.

Lynas spurred the anti-GMO movement in the mid-‘90s, continuing to argue as recently as 2008 that corporate greed was threatening Mother Earth and her inhabitants; but at this week's Oxford Farming Conference, he recanted his position in a very public way.

“I want to start with some apologies," he stated. "For the record, here and upfront, I apologise for having spent several years ripping up GM crops. I am also sorry that I helped to start the anti-GM movement back in the mid 1990s, and that I thereby assisted in demonising an important technological option which can be used to benefit the environment.”

“As an environmentalist, and someone who believes that everyone in this world has a right to a healthy and nutritious diet of their choosing, I could not have chosen a more counter-productive path. I now regret it completely. So I guess you’ll be wondering—what happened between 1995 and now that made me not only change my mind but come here and admit it?"Continue reading...

auto motive

No Random Acts of Vision: Ford CEO Still Has Plenty Up His Sleeve

Posted by Dale Buss on September 18, 2012 12:53 PM

Just in case things get dicey once Mark Fields, Ford's presumptive next CEO, takes the reigns, Ford's board reportedly is considering keeping current CEO Alan Mulally around past his retirement as the non-executive chairman.

As skilled as is Fields, the 51-year-old head of Ford's Americas operations, you can't blame Ford's directors for not wanting to let Mulally go completely once he ends his tenure as CEO, with a rumored target for departure around the end of next year. The 67-year-old former chief of Boeing has worked wonders at the auto manufacturer since he took the helm in 2006, seeing it through the global financial collapse and Great Recession without a U.S.-government bailout, supervising the launch of a fleet of worthy new products, and guiding Ford into leadership positions in infotainment technology and fuel economy.

And though Fields may be champing at the bit, Mulally is hardly ready to ride into the sunset just yet. He's got Ford moving on a number of important ongoing and new initiatives. They include:Continue reading...

social media watch

Pinterest: Hot on the U.S. Campaign Trail, Hotter in Latin America

Posted by Sheila Shayon on June 15, 2012 03:14 PM

Pinterest has become the dark horse in the U.S. election season. First Lady Michelle Obama this week joined as part of her husband's re-election campaign, with three boards — Father's Day, Around the White House, and Great Memories. Michelle’s account, like her husband’s, is run by Obama 2012 campaign staff, with original "pins" signed "-mo."

Mrs. Obama joins the President (the only other account she's following), Vice President Joe Biden ... and Ann Romney, who helped raise awareness in Pinterest among her fellow Mormon wives while tacitly supporting hubby Mitt's presidential run. 

While pinning may now be seen as a precursor to winning, Pinterest is on fire in Latin America, the most socially-engaged market anywhere and home to the fastest growing group of "pinners" on the planet.Continue reading...

brand launch

Netflix Says Goodbye to Starz, Hola (And Olá) To New Markets

Posted by Anthony Zumpano on September 6, 2011 01:45 PM

What do you do when you lose one of the most valuable resources for your popular product? If you’re Netflix, which suffered a setback when Starz ended its relationship with the movie rental and streaming brand, you head south.

Although Netflix’s launch in Brazil this week, part of a 43-nation rollout throughout Latin America and the Caribbean, wasn’t a direct result of the loss of Starz, it shows the brand shaking off what was a shaky summer — which included a customer revolt when the company revised its pricing plans – with some good news.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein