P&G's Gain brand enrolled comedian and actress, Wanda Sykes, to help consumers find their perfect scent match.

On the brand's YouTube channel an interactive video questionnaire features Sykes as a virtual matchmaker ("like Cupid, for your nose!"), guiding users through a tongue-in-cheek personality test to determine the Gain variety scent best suited to their likes.Continue reading...

Haven't you always wondered what happens to your socks after a few loads of laundry? Are they getting lost in the machine? Are they being stolen? GEs recent viral campaign may have the answers you seek.

A fictional organization called L.O.S.S (Laundered and Orphan Sock Society), started by GE, has tried to settle the missing sock phenomenon once and for all. On its report a sock section, it gives viewers the chance to create "wanted" flyers for their socks, and an opportunity to win prizes from GE.

It's nice to see this idea come to life using the viral video and website approach, because anyone who has ever done laundry has probably lost a sock or two in the process.