brand news

In the News: Super Bowl, Starbucks, Netflix & more

Posted by Shirley Brady on September 6, 2011 08:55 AM

In the News tests "more airy" website redesign, as delivery locker test with 7-Eleven looms.

Apple designer Jonathan Ive enters a new era, as iPhone 5 speculation mounts and brand announces first store in Hong Kong.

Baidu taps Dell for mobile push.

Bank of America shares decline (despite Warren Buffett's $5 billion injection) in tandem with global banks.

BMW tests 1,000 times brighter laser headlights.

Cantor Fitzgerald's post-9/11 recovery is in the spotlight this week.

Carlyle Group files for IPO.

Coca-Cola will invest $4 billion with Chinese bottling partners to spur China sales.Continue reading...

doing good

FEED Bags Clarins Partnership

Posted by Barry Silverstein on July 5, 2011 12:30 PM

Lauren Bush's FEED USA campaign, which raises money to improve school food programs across America, last crossed our transom when it produced "Made in USA" bags for Gap that turned out to be made in China, and Gap duly apologized for the gaffe.

Now another retailer, Nordstrom, is offering an exclusive FEED bag, to support the activist's (that's her at right) global FEED Projects program, with French beauty brand Clarins on board.

This bag, dubbed FEED 15, is a makeup bag rather than a tote bag, however. It contains Clarins body lotion, hand cream and lip gloss and will be available for $30 starting July 15th at Nordstrom and on the FEED web store and starting August 1st at

To extend the exclusivity even further, in October, Bloomingdale's will offer a similar FEED 25 bag. The "15" and "25" on the bags indicate the number of children fed around the world with the purchase of each bag, according to WWD.Continue reading...

brand news

Brands to Watch: Apple, Trump, NFL and more

Posted by Shirley Brady on April 20, 2011 06:15 PM

Brands to Watch

Apple earnings nearly double on record iPhone sales in latest quarterly earnings report, as security experts say iPhone and 3G iPad devices secretly track users.

Chevrolet unveils eco-version of the Malibu at the New York auto show.

Comcast strikes at Disney's ESPN in nearly $2 billion, 10-year NHL deal for NBCUniversal channels.

Donald Trump candidacy for the White House is "gaining ground," reports the Wall Street Journal.

Facebook's Mark Zuckerberg moderates town hall with President Obama.Continue reading...

Gap Apologizes for Made in USA (vs Made in China) Flap

Posted by Shirley Brady on December 16, 2010 05:43 PM

Gap has issued a response to the "Made in USA" vs "Really Made in China" labeling on its holiday collection, a story that brandchannel broke yesterday:

"We regret any misunderstanding caused about Gap’s line of FEED USA bags. There are several bags in the FEED USA collection. The FEED USA Canvas Tote bag and the limited edition one-of-a-kind Bandana Bag are both made in the USA. However, the FEED USA Denim Bucket bags are made in China, and should not have been connected to the Made in the USA signs. The tags in the bags are labeled correctly. The signage in the store is incorrect. We are removing the store signage and our website is being updated. We apologize for any inaccurate messaging. We are proud of our FEED USA partnership. Gap donates $5 toward FEED USA’s school lunch program for each bag sold."

Indeed, the denim bucket bag in question is no longer for sale on's FEED USA holiday store.

As Abe Sauer's story pointed out (based on a tip from brandchannel reader Tom Martin, who spotted the disconnect and uploaded his pix online), the point isn't the worthiness of FEED USA or the holiday campaign.

It's about misleading labeling, and the disconnect between Gap's messaging and merchandising, particularly in a high-profile holiday and corporate social responsibility initiative.Continue reading...


Gap Want: Celebrating Holiday 2010 with Heart, Same Logo

Posted by Caroline Smith on November 22, 2010 11:30 AM

This season, after one very large identity crisis, Gap has decided to stick with the tried and true. The retailer’s holiday commercials never fail to delight, and this year’s campaign, “Gap Want,” while slightly less jazzy than those of years past, is no exception.Continue reading...

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