brand news

Brand News: GM, Gap, T-Mobile and more

Posted by Dale Buss on August 22, 2014 09:33 AM

TOP STORIES

GM sees its lawyers come under scrutiny in fed probe of recalls and cuts output in Russia as market slump continues.

Gap plans to open in India.

Ice Bucket Challenge yields $41 million so far for ALS research.

Sears burns through cash and eyes balance-sheet help.

Sprint and T-Mobile go at it in price war.

MORE BRAND NEWS

Al Jazeera made Al Gore hesitant before sale of Current TV.

Chick-fil-A tests chicken-and-waffles breakfast.

Cinnabon readies Bon Bake Shop test.

Comcast bundles pay TV with campus housing.

Coors Light UK pays Jean Claude Van Damme to attack a block of ice in latest campaign.Continue reading...

brand news

Brand News: Amazon, Coca-Cola, LVMH and more

Posted by Dale Buss on July 18, 2014 09:06 AM

TOP STORIES

Amazon launches unlimited books for Kindle and first ad for the Amazon Phone with AT&T.

AbbVie to acquire Shire with $55 billion pharma deal.

Coca-Cola pours billions into Mexico and sees growth in Brazil.

LVMH moves Givenchy CEO to run Marc Jacobs.

Malaysia Airlines plane takedown over Ukraine shocks the world, the aviation industry and AIDS research community.

MORE BRAND NEWS

AB InBev shuffles exec ranks, affecting media and digital.

Adidas North America president remains optimistic.

Bitcoins can’t shake bubble image in poll after 45 percent drop in value.

BlackBerry CMO discusses challenges.

Calvin Klein taps Lara Stone for global #MyCalvins campaign.Continue reading...

tech in the spotlight

Wearable Baby Tech Aims to Bring Piece of Mind to New Parents

Posted by Mark J. Miller on May 13, 2014 01:42 PM

While adult consumers wait around for the ever-elusive iWatch, kids already seem to have a full offering of wearable devices at their fingertips.

In fact, infants are privvy to the ultimate wearable device: Rest Devices' Mimo Kimono. The onesie keeps track of a baby's respiratory rate, body temperature and activity level, which is all fed to an app for parents. Despite the $200-plus price tag, devices like the Kimono are the new rage in the fast-growing infant wearables space, according to the Wall Street Journal

Another startup, Owlet Baby Care, has a $250 smart sock coming to market in October that tracks a baby's oxygen saturation and heart rate, which is also fed to parents via a smartphone app. According to the Journal, there are more than $300,000 worth of pre-orders for the smart sock.

But wearable baby monitors aren't just for parents. Educational-toy manufacturer LeapFrog recently unveiled its own wearable-tech device for children, the LeapBand. Set to go on sale in August, the band works much like Nike's FuelBand and Adidas' miCoach, and is able to track a child's play activity and encourages them to keep moving with 50 different games and challenges, CNN reports.Continue reading...

tech innovation

Smarter (and Sexier) Wearable Tech Looks Beyond Early Adopters

Posted by Sheila Shayon on May 1, 2014 10:45 AM

The world's biggest e-tailer is now in the wearable tech business. That's right: Amazon, that bellwether of all things retail/e-tail, just opened a Wearable Technology store this week, devoted exclusively to selling smartwatches, activity trackers, healthcare devices, wearable cameras—even trackers for your pet.

From top brands like Samsung, Jawbone, LeapFrog (yes, there are kid wearables) and GoPro, to brands-to-watch like Basis and Misfit, "Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices," says John Nemeth, Amazon's director of Wireless and Mobile Electronics.

Facebook just paid a staggering two billion dollars to acquire Oculus VR, the virtual reality startup whose Oculus Rift gaming headset resembles a scuba mask with a metal plate on the front, while Intel acquired smartwatch-maker Basis Science for $100 million and insiders say that Apple will bring its highly anticipated iWatch to market this year.

As the New Yorker observes, “Companies love the idea of wearable technology because that constant data stream would be a bonanza for marketers, measuring what people are doing every second, even while they’re asleep.” Consumers, however, are not flocking to bulky, strap-on devices as proven by hundreds of Samsung's Galaxy Gear smartwatches that popped up on eBay a mere six months after launch.Continue reading...

kiddie brands

Toy Fair Morphs Into CES for Kids as Tablets, Apps Take Spotlight

Posted by Barry Silverstein on February 15, 2012 12:04 PM

Today is the final day of the Toy Industry Association's 109th annual Toy Fair, wrapping up in New York with a power surge of touchscreens, apps and other tech-based entertainment (or edutainment) items designed to engage young minds — and open their elders' wallets. At a time when toy sales have been stagnant for the past several years, major toymakers and upstarts alike were banking on the whiz bang of tablets, interactivity, and apps to lift the industry from its doldrums.

This year's Toy of the Year at the fair is symbolic of the direction the industry is taking: LeapFrog's LeapPad Explorer Tablet, a $99 kid's version of a computer tablet introduced last February that was so popular retailers couldn't keep it in stock during the 2011 holiday selling season. LeapPad also won "Educational Toy of the Year" and "Preschool Toy of the Year."

The two leading toymakers, Hasbro and Mattel, both debuted app-related products at the Toy Fair. Hasbro updated its clasic board game, "The Game of Life," by promoting a version ("The Game of Life zAPPed," which is available now for $25) that resides on an iPad — literally. Download the app, place your iPad on the middle of the board and it serves as the "spinner" as swell as adding interactive games and videos to the fun.

Mattel's big entry into app-land is "Apptivity," a whole new toy line that turns the iPad into a live board game, by integrating such popular toys as Barbie dolls and Hot Wheel cars with tablet-based games. A child can race one of the new Hot Wheel cars on the screen of an iPad, or use Apptivity to enhance Cut the Rope, Fruit Ninja and Angry Birds game play.Continue reading...

going green

Green Brands Look for Rewards at RecycleBank

Posted by Sheila Shayon on October 1, 2010 04:00 PM

Nature Made, Kashi, LeapFrog and Nestle Purina have just joined green rewards organization RecycleBank in preparation for America Recycles Day, this November 15. Together, these brands represent four major areas of recyclable materials: plastic, paper, electronics and metal. The companies, in collaboration with RecycleBank, are planning to educate and incentivize consumers to recycle, through digital and social media campaigns.
 
“There is no doubt that sustainability is a top priority for brands today, and we are thrilled to have Nature Made, Kashi, LeapFrog and Nestle Purina join our movement,” said Ian Yolles, CMO of RecycleBank. “Consumers realize that one of the easiest ways they can positively impact the environment is through their purchasing decisions and are increasingly looking to corporations to be the ones driving environmental change.”Continue reading...

brand news

Headline Roundup: Apple Faces Fed Scrutiny

Posted by Shirley Brady on May 4, 2010 07:55 AM

Apple, under scrutiny from US regulators, is bringing the 3G iPhone to China.

US FDA agency is still probing kids medicine recall, as Tylenol maker "scrambles" to fix issue.

Microsoft is still pursuing tablet projects despite shelving Courier project, says Bill Gates.

Boeing's social media tutor: an 8-year-old.

Google's Chrome outpaces Firefox in the browser wars as IE loses share.

Starbucks remixes its Frappucino line.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements