2014 Brandcameo Product Placement Awards

kiddie brands

Toy Fair Morphs Into CES for Kids as Tablets, Apps Take Spotlight

Posted by Barry Silverstein on February 15, 2012 12:04 PM

Today is the final day of the Toy Industry Association's 109th annual Toy Fair, wrapping up in New York with a power surge of touchscreens, apps and other tech-based entertainment (or edutainment) items designed to engage young minds — and open their elders' wallets. At a time when toy sales have been stagnant for the past several years, major toymakers and upstarts alike were banking on the whiz bang of tablets, interactivity, and apps to lift the industry from its doldrums.

This year's Toy of the Year at the fair is symbolic of the direction the industry is taking: LeapFrog's LeapPad Explorer Tablet, a $99 kid's version of a computer tablet introduced last February that was so popular retailers couldn't keep it in stock during the 2011 holiday selling season. LeapPad also won "Educational Toy of the Year" and "Preschool Toy of the Year."

The two leading toymakers, Hasbro and Mattel, both debuted app-related products at the Toy Fair. Hasbro updated its clasic board game, "The Game of Life," by promoting a version ("The Game of Life zAPPed," which is available now for $25) that resides on an iPad — literally. Download the app, place your iPad on the middle of the board and it serves as the "spinner" as swell as adding interactive games and videos to the fun.

Mattel's big entry into app-land is "Apptivity," a whole new toy line that turns the iPad into a live board game, by integrating such popular toys as Barbie dolls and Hot Wheel cars with tablet-based games. A child can race one of the new Hot Wheel cars on the screen of an iPad, or use Apptivity to enhance Cut the Rope, Fruit Ninja and Angry Birds game play.Continue reading...

going green

Green Brands Look for Rewards at RecycleBank

Posted by Sheila Shayon on October 1, 2010 04:00 PM

Nature Made, Kashi, LeapFrog and Nestle Purina have just joined green rewards organization RecycleBank in preparation for America Recycles Day, this November 15. Together, these brands represent four major areas of recyclable materials: plastic, paper, electronics and metal. The companies, in collaboration with RecycleBank, are planning to educate and incentivize consumers to recycle, through digital and social media campaigns.
“There is no doubt that sustainability is a top priority for brands today, and we are thrilled to have Nature Made, Kashi, LeapFrog and Nestle Purina join our movement,” said Ian Yolles, CMO of RecycleBank. “Consumers realize that one of the easiest ways they can positively impact the environment is through their purchasing decisions and are increasingly looking to corporations to be the ones driving environmental change.”Continue reading...

brand news

Headline Roundup: Apple Faces Fed Scrutiny

Posted by Shirley Brady on May 4, 2010 07:55 AM

Apple, under scrutiny from US regulators, is bringing the 3G iPhone to China.

US FDA agency is still probing kids medicine recall, as Tylenol maker "scrambles" to fix issue.

Microsoft is still pursuing tablet projects despite shelving Courier project, says Bill Gates.

Boeing's social media tutor: an 8-year-old.

Google's Chrome outpaces Firefox in the browser wars as IE loses share.

Starbucks remixes its Frappucino line.Continue reading...

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