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HBO Brings Lehman Demise to Primetime

Posted by Sheila Shayon on May 23, 2011 06:00 PM

It still holds true that yesterday’s crises make today’s television hits, and tonight is the HBO debut of Too Big to Fail, based on New York Times writer Andrew Ross Sorkin’s eponymous book.

The movie depicts the failure of Lehman Brothers during the financial crisis of 2008. In high praise, Michael Kinsley writes, “I’ve never come closer than the two minutes after watching Too Big to Fail to understanding what a “credit default swap” is.” 

A suitably start-studded cast includes William Hurt in the role of former Treasury secretary Henry M. "Hank" Paulson Jr.; Billy Crudup as Tim Geithner, and Paul Giamatti as Ben Bernanke. But equal weight goes to CNBC and their anchors.Continue reading...

brand news

In the News: Another Bad Day for BP

Posted by Shirley Brady on June 15, 2010 07:00 PM

The Guardian calls today's Washington hearing with BP executives a "root canal" (one example) as gulf oil leak estimates increase by 50% and President Obama gears up for tonight's TV address on the Gulf of Mexico oil spill.

Oil industry executives from Shell and ExxonMobil also testified in Washington today. Exxon, meanwhile, launched a blog to share its perspective on the oil spill. Tomorrow, BP CEO Tony Hayward will face a special Senate hearing and the TV cameras.

Fitch downgraded BP's stock (again) while a fire temporarily halted its Gulf operation, which is now partnering with Kevin Costner's company. Other brands in the news:Continue reading...

brand news

Radio Shack Rolls With Lance Armstrong

Posted by Shirley Brady on May 27, 2010 08:16 AM

Unphased by doping claims, Radio Shack rolls out new Lance Armstrong spot (above).

J&J faces Congressional hearing today over children's medicine recall as new questions arise.

Coca-Cola's FIFA World Cup trophy tour winds down, attracts record crowds.

Ford adds stock quotes, horoscopes and movies to in-car Sync app.

Pepsi's new brand challenge: think small.Continue reading...

corporate citizenship

Time Warner's Ex-CEO Apologizes, Preaches Brand Integrity

Posted by Sara Zucker on January 6, 2010 09:57 AM

What a difference a decade makes.

AOL is now Aol. (period included). Time Warner remains scarred by a $164B loss. And former chief executive Gerald Levin says he's sorry.

Levin, who conducted the “worst deal of the century” by merging AOL with Time Warner Cable, admitted his failures in a recent CNBC appearance. He also used the opportunity to reach out to today’s corporate CEOs and urge them to assume responsibility for America's financial crisis. Among the financial brands targeted were Citigroup, AIG, Lehman Brothers, and Bear Stearns.

“Where is the stand-up leadership that’s going to take responsibility for what’s happened and do something about it?” he asked.Continue reading...

follow the money

Will Nomura's Caution Catch On In US?

Posted by Stephanie Startz on September 28, 2009 02:13 PM

Can a new global bank emerge from the last big banking crisis to wrestle away business and prestige from bailout-tainted mega-banks? Nomura Holdings hopes so.

Positioning for dominance with the newly-added weight of Lehman's Asian, European and Middle East operations, Nomura has been accumulating talent, shoring up capital, and signaling its intent to expand in its current markets while developing opportunities in the US.

Nomura faces several short-term challenges. The brokerage wisely shut down its US-based mortgage-backed securities unit in 2007, but the subsequent downfall in the Japanese market -- due to Lehman -- forced the bank into a sell-off.Continue reading...

best global brands

Can Fallen Giant UBS Restore Trust By Reviving Paine Webber?

Posted by Stephanie Startz on September 18, 2009 12:30 PM

While 2009 was rough for many brands, none lost more ground in Interbrand's Best Global Brands study this year than UBS, down 50% in Brand Value, an index that factors in brand revenue, brand earnings, and a measure of brand strength. (To be fair, Citigroup's decline of 49% is about as steep.)

So, should UBS drop its name and revive "Paine Webber"? Has "UBS" become the ValuJet of finance?

CNBC's Charlie Gasparino and The Business Insider's John Carney both expect the beleaguered Swiss bank to rebrand. Each has suggested that if former Merrill Lynch brokerage chief Robert McCann convinces a court to let him break his non-compete agreement with former employer Bank of America to head UBS's brokerage unit, he will rename it Paine Webber, the retired name of the stock brokerage and asset management firm UBS aquired in 2000. Initially, the merged conglomerate was called "UBS PaineWebber"; in 2003 "Paine Webber" was dropped in place of "UBS Wealth Management USA." Continue reading...

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