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In the News: Facebook IPO Blues, iPad Saves Greece, SAP Goes Shopping

Posted by Shirley Brady on May 23, 2012 08:50 AM

In the News

Facebook I.P.O. raises regulatory concerns, as regulators review Morgan Stanley's pre-Facebook IPO actions and the social network's share price drops 18% below IPO price and shareholders worry. NASDAQ is also being sued by an irate investor, while Facebook, its bankers and CEO Mark Zuckerberg are also being sued. One hot commodity: Zuckerberg's post-IPO secret wedding to Priscilla Chan sees Claire Pettibone-designed wedding dress "go viral."

Apple's iPad played a key role in the largest debt restructuring in history, with 100 iPads saving Greece $140 billion. European banks were less prepared for the Greek economic crisis.

SAP to acquire Ariba for $4.3 billion in push into cloud.

Alcatel-Lucent technology made the Internet five times faster.

Amazon's massive cloud business raises questions.

FOX's American Idol lost nearly a quarter of its still-huge audience this season.Continue reading...

brand bites

Brand Bites: Monty iPython App, Huggies vs Dads, and Lenny Kravitz Digs Water

Posted by Abe Sauer on March 9, 2012 11:55 AM

Hark! It's Monty Python's new iPad app.

Below, watch the Huggies commercial that has dads up in arms, and more.Continue reading...

celebrity brandmatch

Lenny Kravitz Debuts New Tune in Jeep Commercial

Posted by Shirley Brady on May 17, 2011 11:30 AM

Chrysler's Jeep division tapped brand fan Lenny Kravitz (who has driven one, and only one, for 16 years) as the face and voice of the 2011 Jeep Wrangler. The Grammy-winner's new single, Rock Star City Life, is on an album that won't be released until August. But TV viewers can check it out in the performer's new Jeep Wrangler commercial, "Adventure Swamp," above, which features his music (and driving), and promotes his new album at the end.

“Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand,” commented Jeep CEO Mike Manley to The Wall Street Journal, adding that Kravitz was a perfect fit because he “understands the core values of the Jeep brand that include an authentic style, a no holds barred-adventurous approach to life, as well as mastering the ability to withstand the test of time.”Continue reading...

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