Posted by Abe Sauer on July 11, 2012 10:07 AM
"Sharpness is a state of mind," said Chow Yun-Fat (Master Li Mubai) in Crouching Tiger Hidden Dragon. But sharpness might also might be a perfectly fitted Hugo Boss suit, like the one Chow is now sporting as the first ever Asian face of the brand.
Chinese consumers may still be trying to "find" Leonardo DiCaprio and his Oppo handset, but more and more, brands looking to reach the Chinese consumer — especially luxury ones — are opting for local celebrity.Continue reading...
Posted by Abe Sauer on June 4, 2012 10:35 AM
"巴黎，我来了" Translation: "Paris, Here I come."
That was the message Li Na posted on her Facebook page on May 25th. The message captioned a photo of a blue sky, likely of the view from her flight. On June 4th, as news of China focuses on, let's say, less proud moments, Li Na will challenge to make the quarterfinals for the French Open, the grand slam event she won last year. It was a single championship win that put $42 million in endorsement deals in her pocket and made Li the second highest earning female athlete in the world.
Ah, pity Michael Chang.Continue reading...
Posted by Abe Sauer on August 1, 2011 03:00 PM
用运动 translates to "Yong Yundong." It's also Nike China's latest tagline to enhance "Just do it" with mainland consumers.
The tagline, which roughly translates in English to "Use sports" or "Have Sport," accompanies the brand's latest (characteristically moody and motivational) campaign for the China market.Continue reading...
Posted by Dale Buss on August 1, 2011 09:00 AM
Markets rally as Sunday night's U.S. debt limit deal goes before Congress for a vote today as Twitter explodes over deal.
Airbnb investor suggests ransacked woman is lying.
Al Jazeera English launches in New York.
Ambassador Coffee brand changes hands.
Apple wins dispute over iPods.com domain.
Bank of America hit with new Countrywide lawsuit.
Bloomberg Businessweek to hike paid circulation.Continue reading...
Posted by Shirley Brady on June 7, 2011 07:00 PM
California could become first state to ban styrofoam.
Groupon rapped for exaggerating pre-sale price in the UK.
Kobe Bryant announces new foundation to fight homelessness in LA.
Li Na hailed as first Asian to win a tennis Grand Slam tournament.
Louis Vuitton takes check-ins to China.
NBC's The Voice becomes a hit thanks to Twitter.Continue reading...