brand collaborators

Not Fade Away: Target Plays Against Type

Posted by Sheila Shayon on July 18, 2011 04:00 PM

A new alliance between Target and The Hamilton Wood Type and Printing Museum in Two Rivers, Wisconsin, proves once more that all things old are new again…or in this case, Vintage Varsity, as Target's back-to-school fall fashion collection is called, with the tagline: "Cool Never Fades.”

Many of the designs, licensed by the museum to Target, are not available anywhere else in the world.Continue reading...

luxury watch

Burberry Retrenches Digitally

Posted by Shirley Brady on June 24, 2010 04:45 PM

Burberry today unveiled an innovative digital campaign that was described by Vogue as the first interactive extension of a luxury brand.

Expanding on its 3D launch earlier this year, Autumn-Winter 2010 collection launched today as a fully interactive, motion-responsive experience wherein "users are able to click, drag, and control their views and perspectives on the ad, collection, products, and models," as Racked notes.

It also commissioned music from British artists—including Alleyway by Life in Film, plus tracks by Ramona and Misty Miller—to enhance digital offerings such as Art of the Trench.

More luxury brand news:Continue reading...

Mom and Pop-Up Stores Woo NYC

Posted by Barry Silverstein on June 23, 2010 12:00 PM

Pop-ups are hot, and we're not talking about websites.

There was a time when "pop-up" referred to the windows of additional information that popped up on websites. Increasingly, though, pop-ups mean branded stores that appear for what seems like just an instant and disappear just as quickly.

Pop-up stores have been growing in, er, pop-ularity over the past few years as retailers and product marketers look for new, breakthrough ways to make an impression on consumers. Part of the reason could be the soft economy.

They've been particularly popular in New York, where brands without a retail presence—such as Target, which doesn't have a location in Manhattan—have successfully launched limited shops in empty stores in high-traffic areas.

Target's spring 2010 tie-in with Liberty of London proved so popular, its midtown NYC pop-up (seen above) attracted celebs including Naomi Watts, and closed early when the cheery floral merchandise sold out ahead of projections.Continue reading...

brand news

Watch This Ad (or the Dog Gets It)

Posted by Shirley Brady on May 12, 2010 07:15 AM

Ruff love: Pedigree's UK adoption drive campaign includes a video (above) that will reveal pt. 2 of abandoned dog's story after 25,000 views. (Click, save Charlie!) More brands in the news this morning:

Pass the buck (and beach ball): Gulf oil spill hearing in Washington awash in finger-pointing, as BP pays $200,000 for BP-free ad campaign to lure tourists back to the Gulf. (Tell us: how will the Gulf oil disaster affect green marketing? Post a comment here.)

Move over, iPad ... What's up? Docs: Verizon Wireless is working on a tablet with Google ... which touted Google Docs to businesses ahead of Microsoft's Office 2010 launch today.

GM can't quit GMAC: General Motors wants to get back into auto financing, a source tells AP.

That's cold: Dunkin' Donuts fans who missed out on free iced coffees yesterday moaned on Facebook and Twitter. Continue reading...

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