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Blacktop 360 Branding: The Spinal Tap of Tailgating

Posted by Abe Sauer on November 8, 2011 04:04 PM

Blacktop 360 Party Hub Grill Fryer is a UFO-like portable tailgating machine that retails for $250. Billed as a "next-level man machine," the grill is "specifically designed for social cooking," better known as tailgating.

The grill is "a deep fryer, infrared grill and griddle all in one. Cook up all your favorite tailgating grub with ease—everything from fries to your favorite exotic big game." One of the neatest little details of the Blacktop 360 is that, in Spinal Tap fashion, the dials "go to 11."Continue reading...

brand challenges

No Fear Now Fears Paying Its Bills

Posted by Abe Sauer on March 3, 2011 01:30 PM

There will be a few cracking a smug smile at today's news that the "2 the max" XXX XTreme brand No Fear has filed for bankruptcy protection.

The lifestyle clothing brand, which has 41 stores and is headquartered in Carlsbad, CA, cited the poor economy for its filing. Yes, the brand that once sold a t-shirt reading "Does not play well with others" is now going to be forced to play well with others… or at least, its creditors.

Launched in 1989 as a simple apparel company. The brand extended into energy drinks with PepsiCo's SoBe brand, "extreme" sport sponsorships, and, recently, trucks. No Fear infected the 1990s, coming to define a certain lifestyle of the decade, which is why, like many such brands, it came to have a healthy number of detractors.Continue reading...

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