brand news

Brand News: Super Bowl XLIX Morning After Edition

Posted by Dale Buss on February 2, 2015 09:15 AM


Super Bowl 49 saw New England Patriots beating Seattle Seahawks in thriller, as ads ran and pundits weigh in on this year's serious tone, including many nods to Dad. Also:

• Budweiser "Best Buds" puppy won USA Today's Big Game ad meter as Nationwide brought on the tears

• McDonald's launched Pay With Lovin' campaign and promoted other Super Bowl advertisers on social media

• Esurance kicks off new branding campaign with ads featuring Bryan Cranston and Lindsay Lohan

• T-Mobile made separate ads for live streaming and TV in a big presence

• Weight Watchers gets attention for its tough love adContinue reading...

media brands

Now Profitable OWN Makes Big Bet on Lohan Special

Posted by Sheila Shayon on August 9, 2013 07:03 PM

Almost as soon as actress Lindsay Lohan left her latest stint in rehab, Oprah Winfrey swooped in to snag an interview with the troubled star. 

"All I can say about it is this: I believe that she believes that she is ready to move forward in her life," Winfrey told Today Show host Al Roker. "We'll see." With that, Winfrey is clearly willing to invest in Lohan's sober future—or at least document it for all the world to see. 

“I've heard a lot of things about me mentoring her,” Oprah said. “When I finished the interview, I gave her one of my favorite books ... 'The Untethered Soul.' And I've texted her a couple times since then. I'm anxious to see whether or not this young woman, who is a really, really fine actress, will be able to allow us into her life and let us see the trajectory of trying to put the pieces back together."Continue reading...

brand mascots

Air New Zealand Kills Off Sleazy Mascot Rico

Posted by Mark J. Miller on December 2, 2011 05:02 PM

Air New Zealand isn’t above doing something a little scandalous to bring in customers and publicity. Two years ago, it painted uniforms onto the skin of supposed members of a ANZ flight crew for an ad campaign, raising more than a few eyebrows.

Then a year ago, the airline introduced a brand mascot: a raunchy puppet named Rico, who starred in an online-only ad campaign in which he used “sexual innuendo and chats with B-grade celebrities,” such as David Hasselhoff, Richard Simmons, Snoop Dogg and Lindsay Lohan, to help sell the airline, according to New Zealand’s Stuff.

Rico found some success, collecting 4.5 million YouTube viewers and more than 48,000 Facebook fans along the way. ANZ is likely the only major airline that had a series of online ads starring a puppet that all opened with the text, “The following video contains language and themes of a sensitive nature. Viewer discretion is advised.”Continue reading...

brand news

Brands to Watch: HP, Goodrich, Foster's & more

Posted by Shirley Brady on September 21, 2011 06:01 PM

Brands to Watch

American Airlines woos Hispanic travelers with Spanish-language website.

Distilled Spirits Council releases social media guidelines for alcohol brand marketers.

Foster's takeover by SABMiller seen as good for the brand.

Goodrich may soon have a new owner in United Technologies.

Google chairman Eric Schmidt refutes charges the site 'cooks' search results, while site faces inquiry into Microsoft ad pricing.

Gucci celebrates 90th anniversary with "art deco meets Blade Runner" opening show at Milan Fashion Week.

HP board eyes new CEO.

Lindsay Lohan lands German brand endorsement deal.Continue reading...

brand bites

Brand Bites: Ford & 7-UP in China, QR Rear Branding, Krispy Kreme & more

Posted by Abe Sauer on August 12, 2011 12:00 PM

Call it a loogo — the looted logo for the London 2012 Olympics making the rounds this week.

For the tech-savvy felon: iPad cases made from Ponzi schemer Bernie Madoff's pants (for her, there's iChoo).

There's a movement afoot to stop the Rapunzel-like long receipt madness.Continue reading...

social marketing

Can UK Really Curtail Brand-Happy Tweeting Celebs?

Posted by Abe Sauer on July 13, 2011 11:30 AM

Celebrities getting paid for tweeting brand mentions is nothing new in the US.

Last year we looked at sponsored tweets middleman Sponsored Tweets and its stable of ready-and-tweeting celebs. We found famous names such as NFL star Nick Mangold and Lindsey Lohan getting, respectively, $1,764.75 to $2,985.80 per tweet. Even Kim Kardashian was available for the right price.

Twitter, meanwhile, is opening the floodgates to brand marketers by ramping up "promoted tweets" next month — a move that will, according to All Things D, "give marketers a chance to place their message directly in front of users who follow particular brands, via ads that will show up when a user first logs on to"

But over in the UK, they're still struggling with product placement tweets from celebrities. Now, the ISBA, which represents British advertisers, is pondering producing a guide on celebrity Twitter endorsements for its members. But how enforceable could any rules possibly be?Continue reading...

social marketing

Social Gaming Goes to Pot (and Hollywood)

Posted by Sheila Shayon on June 24, 2011 02:00 PM

The generational divide is in the Weeds, as digital gamers and baby boomers can now engage via a virtual haze of ganja gone Facebook.

According to a Bloomberg Businessweek report, urban fashion designer Marc Ecko and Lionsgate Films have joined forces for Weeds Social Club, a Facebook social game to coincide with the June 27th return of Lionsgate's hit original series for Showtime, Weeds, which this season brings pot-dealing soccer mom Mary-Louise Parker to the Big Apple.Continue reading...

brand news

Brands to Watch: Fiesta Bowl, Cisco, Penthouse and more

Posted by Shirley Brady on May 11, 2011 06:00 PM

Brands to Watch

Apple and the Weather Channel sued over location-based advertising.

Chrysler may hire up to 3,000 workers.

Cisco, struggling, reveals that AT&T will power its Cius tablet.

Duncan Hines tries to broaden its appeal.

eBay stands to make $1.4 billion on Skype's sale to Microsoft, as Skypers brace for more ads.

Facebook can't keep its Mark Zuckerbergs straight.

FOX releases biometric study assessing brand effectiveness.

Gilt valuation puts web brands to test.

Google will launch Chrome laptops in June.Continue reading...

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