brand news
Posted by Stephanie Startz on October 8, 2009 07:11 AM
UK antitrust regulators oppose Ticketmaster-Live Nation merger. [NY Times]
Alcoa reports first profit in 9 months, lifts Asian and European markets. [NY Times]
With no new cars to promote until mid-2010, new Ford ads (aimed at policymakers) tout innovation. [LA Times]
As Versace abandons market, analysts signal the end of luxury in Japan. [Times of London]
Hermes thrives in a "booming" Chinese market; US market is "slightly positive." [Bloomberg]
Kraft renames iSnack2.0 Vegemite "Cheesybite" after complaints. [Bloomberg]
Music industry relies on brand partnerships to finance marketing campaigns. [Bloomberg]
(More headlines: Starbucks sues Dunkin' exec; Wendy's, Estee Lauder campaigns.)Continue reading...
More about: Ticketmaster, Live Nation, Alcoa, Ford, Estee Lauder, Hermes, Kraft, iSnack2.0, Vegemite Cheesybite, Versace, Japan, Luxury, Linens 'n Things, Home Outfitters, Paramount, Paranormal Activity, Starbucks, Dunkin' Donuts, Wendy's, InBev, Blackstone Group, Skype, Winnie-the-Pooh
e-commerce
Posted by Laura Fitch on September 1, 2009 11:25 AM
There's nothing like a good recession to make an e-commerce opportunist smile.
In today’s brutal economy, resourceful companies can skip building a name from scratch and just buy one. Linens 'N Things has become an experiment in rebranding a bricks-and-mortar store as an Internet-only presence. Gordon Brothers-Hilco have taken over the very publicly bankrupted home-and-bath business, its established brand and – not a minor thing – its database of five million e-mail addresses. Continue reading...