social media watch
Posted by Sheila Shayon on March 20, 2013 02:58 PM
As millenials continue to flap around aimlessly in the job pool, one social network is extending what it hopes will be a candy-striped life saver.
Collegefeed is directly challenging the current king of recruiting, LinkedIn, with an “early career marketplace” that plans to create “improvement in the quality, speed, cost and efficiency of the connection between college students, employers, alumni and industry insiders.”
The public beta, currently open to students and new grads from the University of California-Berkeley, Stanford University and Carnegie Mellon aids students in creating resumes, portfolios and streamlining their job interests, while companies can create a page to push content to particular groups of students.Continue reading...
Posted by Dale Buss on March 12, 2013 09:09 AM
Alibaba names next CEO.
Denny's cancels franchise deal in China.
Google shows off sample apps for Project Glass a SXSW.
American Airlines and U.S. Airways prepare for merger bumps.
Apple and Samsung values soar.
Barney's New York rebrands Co-op stores as regular Barney's.
BlackBerry stock jumps on Lenovo takeover interest rumor.
BMW to build sub-brand for China.
Boeing sees investigators focus narrowly on batteries in Dreamliner probe.
China's Spring Airlines adds cars to in-flight sales offering.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on March 5, 2013 04:23 PM
As this year’s South by Southwest—running March 8-17 in Austin, Tex.—gears up, brands and agencies are pulling out all the stops to catch the attention of thousands of trendsetters that attend the yearly event. Nearly 25,000 people, about 7 percent more than in 2012, are expected to register for the interactive part of the festival alone.
Some SXSW pioneers question the growing popularity as lessening the value of the event, which started out mainly as a music festival. “What was once an under-the-radar affair has become a trendy, mainstream gala, raising concerns that going may no longer be worthwhile for entrepreneurs looking to meet investors, potential co-founders or others who could potentially have a significant impact on their businesses," the Wall Street Journal reports.
John Frankel, partner at ff Venture Capital in New York, which backs two to three startups a year disagrees. “If you just stick with companies recommended to you, you can miss out on some amazing [investment opportunities]. I’m a great believer in happenstance.”
For brands looking to make a connection with tech-savvy millennials, (who isn't?) SXSW is a feeding ground for viral campaigns and unique marketing stunts. Here's a sampling of what some sponsors and participants have in store for attendees: Continue reading...
Posted by Dale Buss on February 28, 2013 06:47 PM
LinkedIn is locked in to a successful if lackluster business model, as far as Wall Street—and the online social network's 40 to 43 million reguar unique visitors—are concerned. That puts it in contrast to many of the sexier brands in the social media-sphere.
While the market capitalizations of darlings such as Facebook, Zynga and Groupon have fallen by 25 percent to 60 percent since their recent public offerings, LinkedIn is now valued at more than $18 billion versus just $4 billion when it went public nearly two years ago. With that, its stock closed at all-time highs this week.
That's because the Mountain View, Calif.-based brand has managed to create and then dominate social media networking focused around jobs, careers and business identities. LinkedIn also has been able to monetize its site by selling services such as job ads, career pages and a recruiter talent finder that helps companies find, attract and manage their talent.
In turn, LinkedIn's utility has helped make it gradually more attractive to the most career-challenged generation—Milennials—in addition to Generation Xers and boomers who tended to become the initial members of LinkedIn as established professionals. Meanwhile, Facebook, for instance, has lost its identity as the place where young social-networkers gather. Continue reading...
Posted by Dale Buss on February 28, 2013 09:07 AM
Carnival Cruise Lines sees brand perceptions drop to all-time low.
J.C. Penney losses snowball as boost in ad spending can't reverse sales declline.
Facebook inks deal to show ads based on shopping habits.
AC/DC rocks their own signature brand of beer.
American Express pushes e-commerce to TV commerce.
Apple preaches patience.
Boeing apologizes for Dreamliner fiasco.
Caesars looks to web gambling for financial help.
Flowers Foods set to buy Wonder, other Hostess brands for $390 million.Continue reading...
Posted by Dale Buss on February 8, 2013 09:07 AM
Airbus may change battery system in its 350 aircraft to avoid problems faced by Boeing.
American Airlines stands to gain vast route network in looming merger with United Airways.
Apple faces battle over proposed preferred stock.
Michael Bloomberg builds empire in U.K.
Boeing Dreamliner fire was caused by battery short, investigation finds, as Poland's LOT finds bet on the aircraft turning dicey.
Bud Light Platinum presents Justin Timberlake as its new face.
Conan O'Brien and late-night competitors try bigger stunts to hold on to fans.
Daimler sees flat earnings this year as Europe and China mar results.Continue reading...
Posted by Dale Buss on December 14, 2012 09:02 AM
Hostess brands reportedly attract bids from Walmart and Kroger.
LinkedIn gains job-recruiting edge over Monster, reveals most-liked brands of 2012.
Nissan begins turning out Leaf batteries at new U.S. plant.
Apple dominates tablet-purchase intent, survey says, but loses patent case to licensing firm.
Build-A-Bear considers change at top.
Fox News leads cable segment while CNN dips.
GM revamps MyLink system.
Jaguar drops plan to build supercar.Continue reading...
Posted by Dale Buss on December 5, 2012 09:05 AM
Disney and Netflix sign landmark agreement for the web streaming service.
GlaxoSmithKline begins assembling new global branding effort on its impact around the world.
Tesco bails out of Fresh & Easy venture in U.S.
AOL's Advertising.com group acquires Buysight.
Apple upgrades iTunes, secures USPTO patent for "retina."
Beer tax dispute heats up in Europe.
Blu Dot tests Twitter game of musical chairs.
BMW has US luxury auto sales crown in its sights.
Campbell Soup Company donates $500K to Salvation Army.
Citigroup announces 11,000 job cuts and $1B charge.Continue reading...