Posted by Abe Sauer on September 4, 2012 12:08 PM
Does anyone remember Linsanity? The media melee last spring engulfed NBA fans in NYC and beyond when an unknown player and Harvard grad of Taiwanese parents rocketed to stardom with the New York Knicks. The term "Linsanity" came to describe the Jeremy Lin phenomenon. Brands, sensing an opportunity to tap into the China market via the NBA's new Asian sensation, rushed to cash in on Lin. One of those brands was Volvo.
Volvo? Yes, Volvo. Now, Lin's first Volvo commercial for the China market has finally been released. While Volvo is trying to appeal to well-heeled Chinese consumers about their aspirations versus the status quo, it's less than Linspiring.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on August 14, 2012 03:05 PM
The five young women who won Olympic gymnastics gold for the United States in London were repeatedly called the Fab Five by television announcers and others. But that term has already been trademarked by basketball player Jalen Rose, who was on the 1991 Michigan team that used that same nickname.
So USA Gymnastics is planning to try and trademark the term “Fierce Five” to honor the team and make a few bucks in the process, according to Bloomberg. The team will have to battle for the trademark, though it will likely be easier than beating out Russia for the gold to get it. Continue reading...
sports in the spotlight
Posted by Mark J. Miller on July 20, 2012 05:10 PM
You’re just sitting watching the game, enjoying the dull rhythm of massive millionaire players pounding back and forth down the court to help make other millionaires even richer through ticket sales, souvenir sales, beer sales, and, of course, jersey sales.
Suddenly NBA owners have found a new way to make some dough from that last category. And who doesn’t like to make a buck?
The NBA Board of Governors has voted to allow teams to sell small advertising patches on uniforms ("just above the heart") starting in the season after next, according to the Houston Chronicle. That seemingly little change could bring in $100 million annually for the league and open the door to other North American professional leagues to do the same thing.Continue reading...
Posted by Dale Buss on July 19, 2012 09:01 AM
Apple reportedly ordered by judge to run "Samsung didn't copy the iPad" ads.
AT&T fires back at Verizon with shared-data plans.
Bank of America and Credit Suisse launch new cost cuts.
Capital One to pay $210 million in fines over deceptive credit practices.
Duke Energy pins CEO swap on handling of troubled Florida nuke plant.
Facebook to offer voter-registration platform in Washington state.
GM buyout plan poses deadline dilemma for retirees.
Hermes sales slowly rise.Continue reading...
Posted by Dale Buss on July 18, 2012 09:02 AM
Apple slims down next iPhone as analyst says that iPad Mini and iTV are real products.
AT&T is introducing shared data plans as iPhone users fear iPhone FaceTime charges.
Bank of America swings to profit.
Bob Evans may be considering sale of Mimi's Cafe.
Coke and PepsiCo step up campaign against New York soda ban.
DirecTV finds unlikely friends in dispute with Viacom.
Ericsson earnings plunge on economic slowdowns.Continue reading...
Posted by Abe Sauer on July 11, 2012 10:07 AM
"Sharpness is a state of mind," said Chow Yun-Fat (Master Li Mubai) in Crouching Tiger Hidden Dragon. But sharpness might also might be a perfectly fitted Hugo Boss suit, like the one Chow is now sporting as the first ever Asian face of the brand.
Chinese consumers may still be trying to "find" Leonardo DiCaprio and his Oppo handset, but more and more, brands looking to reach the Chinese consumer — especially luxury ones — are opting for local celebrity.Continue reading...
Posted by Dale Buss on July 6, 2012 09:01 AM
Jeremy Lin signs free agent deal with Houston Rockets, ending "Linsanity" in NYC if the Knicks don't make him a better offer.
Yahoo considers CEO of Hulu for top job.
Porsche tries to adjust to Volkswagen embrace.
Anheuser-Busch encourages responsible drinking.
Bausch & Lomb could go public by year-end.
Chevrolet plans to show off vehicles at MLB All-Star Game in Kansas City next week.
Chuck E. Cheese burns long-time voice with new mascot.
Dynegy files for bankruptcy.Continue reading...
Posted by Abe Sauer on June 29, 2012 10:07 AM
The China Daily uses the ongoing frenzy around the Euro 2012 soccer football tournament to revisit a known, but not well known enough, phenomenon in China. Namely, names being registered in China by people who have nothing to do with the trademarked names themselves.
As The China Daily notes, "Philipp Lahm, Cristiano Ronaldo and Andres Iniesta are world-popular soccer stars, but they have also attracted attention that they might not want — from Chinese companies registering their names as trademarks."
Anyone charged with protecting a brand, or who might BE a brand, should drop what they are doing immediately and check to see if your brand has been registered in China without your approval, spelling your doom. Don't even bother reading the rest of this piece on China and trademarks. Go check.Continue reading...