Best Global Green Brands 2014

that's entertainment

The Hills Are Alive with Anxiety as 'Sound of Music' Fronts New NBC Strategy

Posted by Dale Buss on December 3, 2013 11:17 AM

Will Carrie Underwood be able to hit the high notes like Julie Andrews? Will she botch a line? Will one of the Von Trapp children forget what follows "do"? And how in the heck can you simulate the Austrian Alps in a live production?

NBC is hoping that viewers by the millions will tune in on Thursday for the answers to those questions and more as the network stages one of the most interesting—and gutsiest—holiday TV specials in some time: a live new interpretation of The Sound of Music starring the Nashville songbird who first won fame on American Idol.

Underwood has done a bit of acting and has live-hosted the Country Music Association awards show with Brad Paisley for a few years—and she's sure done a lot of singing. But NBC is making a huge bet on Underwood's ability to stretch herself professionally in a completely new way. Already there are haters nixing her for even daring to reprise Andrews' role in the movie version of the Broadway musical, but Underwood also has defenders including other cast members.Continue reading...

brand news

In the News: Harry Potter, Best Buy, Levi Strauss & more

Posted by Shirley Brady on June 23, 2011 09:00 AM

In the News

Apple's "app store" trademark suit likely to fail; COO Tim Cook visits China to talk 4G, may offer new iPhone in September.

Bacardi and Live Entertainment partner for social promotion.

Best Buy launches Music Cloud service.

BP faces fresh fingerpointing by Transocean.

China plans a cloud computing zone.

Clearasil reaches out to teens via Facebook and Lollapalooza.

CSN Stores rebrands as Wayfair.com.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements