Posted by Dale Buss on June 12, 2014 05:49 PM
Many brands that want to reach Millennials are becoming their own creators and curators of music, both live and online, aHonda executives believe there’s no reason their brand can’t compete with Amazon, Apple and others in this realm, much less other auto companies.
So Honda has just launched Honda Stage, a multi-platform music program designed to meet music fans in environments where they’re already searching for and consuming music, providing Honda an opportunity to further build brand awareness and loyalty. Adding to the brand’s previous significant music initiatives such as the Honda Civic Tour that began in 2001, Honda Stage will offer a new YouTube channel, as well as 200 Honda-sponsored live events over the next year.
“Plenty of other companies have done a great job with music,” Tom Peyton, assistant vice president of advertising and marketing for American Honda Motor Co., told brandchannel. “But we think with more than 200 events lined up over the next year, as well as our online presence, we can have a constant premise and become known as a destination for music on an ongoing basis—and that’s the real difference.”Continue reading...
Posted by Dale Buss on August 13, 2013 09:34 AM
JCPenney sees divisive director and largest shareholder Bill Ackman resign from board as George Soros backs CEO.
Dole Food agrees to $1.2-billion buyout.
Lincoln tutors car dealers on how to sell luxury to younger generation.
AOL firing of Patch executive gets messy.
BlackBerry ponders sale to Canadian institutions.
Chipotle and Jack in the Box settle trademark lawsuit.
Corona sponsors Marc Anthony tour.
eBay trials personalized fashion recommendations.
Facebook adds tie-in with OpenTable restaurant bookings.
Gap woos Gen Y with denim campaign.Continue reading...
Posted by Mark J. Miller on August 12, 2013 01:43 PM
For years, Live Nation Entertainment's Ticketmaster has been doing everything it can to stave off ticket scalpers and resellers, keeping its premium ticket marketplace top-of-mind for eager event goers. However, despite its best efforts, scalpers still remain, and ticket resellers, like eBay's StubHub, are thriving.
Tired of pushing against the $4 billion resale industry, Ticketmaster has decided to join the ranks instead, debuting its TM+ service for a handful of test events, according to the Wall Street Journal.
The service, which is being tested on a Black Sabbath concert outside Chicago this month, gives ticket seekers two options: seating charts feature prices for unsold tickets, as well as prices for those that consumers are trying to resell.Continue reading...
chew on this
Posted by Dale Buss on July 29, 2013 11:12 AM
The source of ingredients for food concessions may be the furthest thing from the mind of most American concert-goers, but what the heck: Live Nation is going to give you only local produce and humanely raised meats along with the Justin Bieber hologram and Kenny Chesney guitar riff that you are really going to see.
The continent's biggest live-entertainment company, which operates 38 venues across North America, is revamping its foodservice program with commitments to use local produce and meat from humanely raised animals, according to Nation's Restaurant News. Live Nation is working with the Humane Society of the United States and has committed to serving hamburgers, hot dogs, Italian sausages and chicken tenders made with meat that carries Certified Humane, Global Animal Partnership or Animal Welfare Approved certification, the publication said.
Live Nation is working with a celebrity chef, Hugh Acheson, to develop its first vegetarian options for concert menus.Continue reading...
Posted by Dale Buss on July 26, 2013 09:33 AM
Samsung reports soaring profits on smartphone sales.
GlaxoSmithKline names new chief in China amid bribery probe.
Apple still tops consumer brands.
A&P goes on auction block.
Activision Blizzard buys back most of Vivendi controlling stake in company.
Acura and Porsche lead in evaluation of websites.
Amazon swings to loss as expenses grow.
American Airlines and US Airways offer antitrust concessions.
AT&T nabs naming rights for Cowboys Stadium.
Daimler takes 5 percent stake in Aston Martin in technical partnership as CEO Dieter Zetsche faces pressure to catch Audi and BMW.
Facebook sees share price come within striking distance of disappointing IPO price.Continue reading...
Posted by Dale Buss on June 7, 2013 03:39 PM
He may not yet make the pantheon of Detroit business innovators that includes Henry Ford and Mike Ilitch of Little Caesars Pizza fame, but local music icon Kid Rock is making his concert tour this summer as much about the economics of the music business as the music itself.
Kid Rock is working with promoter Live Nation Entertainment to price most tickets for his summer concerts at just $20 and make them available for purchase at Walmart. He hopes the good old-fashioned price discount will spur buying and, so far, he told the Wall Street Journal, that is exactly what has happened at his concerts.
Instead of taking a big upfront fee from Live Nation, Kid Rock has shouldered more risk by sharing ticket sales but also should benefit from an unusual arrangement with Live Nation in which he gets a cut of revenue from food, drinks and other "house earnings."Continue reading...
Posted by Dale Buss on May 3, 2013 09:15 AM
Apple dodges $9 billion in US taxes with bond deal.
Google named Advertiser of the Year.
Volkswagen makes $10 million donation to the National Mall.
Adidas sales drop on weakening Reebok brand.
Barnes & Noble begins support of Google apps on Nook.
Beam sales rise because of "formula run" on Maker's Mark.
Diet Coke slims down its vending machines.
Ford adds jobs and raises capacity to make pick-up trucks.
Geritol seeks new life with younger consumers.
Huffington Post brings rapid-response "native" ads to its home page.Continue reading...
Posted by Sheila Shayon on December 7, 2011 05:02 PM
Santa has been busy these past few decades, touting Philips Norelco shavers among other holiday advertising campaigns, and he’s back after a brief hiatus with his new ride, the SensoTouch 3D.
“This new commercial (above) combines the best of the old and the new as Santa navigates the fast and slippery slopes with the look of the same shaver for decades, but now with new technology, an upgraded product that is thinner, waterproof, works in the shower, with foam, or dry, a product virtually transformed,” Jacopo D’Alessandris, VP, Head of Marketing North America for Philips Consumer Lifestyle told brandchannel.Continue reading...