Bankrupt American Airlines found a little extra cash to invest in a lot of paint.

The troubled airline — which is rumored to be considering a merger with US Airways and has irked its union in recent months with threatened job cuts — introduced a new look Thursday, its first major design change in 40 years.

In the airline's new identity, the eagle long a fixture in the airline’s logo has been marginalized. Only a suggestion of it remains in the “neck and head embedded in the design element in front of the American’s lettering at the airplane’s front," The Dallas Morning News noted. Continue reading...

JetBlue yesterday launched new livery that pays tribute to New York State's iconic "I Heart New York" tourism campaign.

As announced in September, the airline partnered with Milton Glaser, the designer of NY's iconic place branding and marketing effort, on the tailfin design.Continue reading...