corporate citizenship

Corporate Citizenship: Whirlpool Honors Those Who Serve at Home and Abroad

Posted by Mark J. Miller on November 11, 2014 01:48 PM

There is no shortage of U.S.-based brands honoring America's troops this Veterans Day. One particular badge of honor: making it onto the annual Military Friendly Employers List from MilitaryFirst.com, an accolade that Whirlpool notes in a press release today.

Last year, the company was named the official appliance sponsor to Homes For Our Troops, a U.S. non-profit organization that assists veterans who were severely injured in combat. In addition, Whirlpool has bolstered its commitment to hiring and representing veterans in its own employee demographics.Continue reading...

brand news

Brand News: PepsiCo, Yelp, Target and more

Posted by Dale Buss on September 18, 2014 09:32 AM

TOP STORIES

As another NFL player is suspended following domestic violence arrest, Nike and the Minnesota Vikings reverse course and suspend Adrian Peterson. Other sponsors monitor the situation as PepsiCo CEO Indra Nooyi signals her support for embattled NFL Commissioner Roger Goodell, while Radisson's move to drop Vikings sponsorship turned out to be a smart move. Meanwhile, female fans grow wary of league and CBS CEO Moonves hails football on TV.

Toshiba cuts 900 jobs in PC restructuring while Warner Bros. is expected to cut up to 1,000 jobs.

Target selects brand partners for "made to matter" sustainable push with Walmart.

Yelp and TinyCo settle FTC lawsuit for improperly collecting data on kids.

Scotland goes to the polls in historic vote on independence while Scotch whisky-makers fret, among other nervous industries.

MORE BRAND NEWS

Alibaba sets to price shares amid investor frenzy over looming IPO.

Amazon expands Kindle lineup and boosts price of basic e-reader.

Apple reportedly plans to reveal two new iPads (despite i-fatigue) and new Mac OS, amidst increasing focus on security.

Audi claims first California self-driving permit.Continue reading...

tech in the spotlight

Space Inc.: The Great Beyond is Now Ripe for Brand Commercialization

Posted by Dale Buss on September 17, 2014 06:41 PM

What is it about space that entrepreneurs want to keep going up there—or at least starting companies that go up there? Amazon Founder Jeff Bezos is the latest king of business buildling who's now gotten a foothold in the great beyond, joining Virgin Galactic's Richard Branson and SpaceX's Elon Musk.

Bezos founded and funded a space startup called Blue Origin that had been a relatively low-profile venture until it turned up as a partner to Boeing for the "space taxi" program for NASA of which Boeing won the biggest share this week, while SpaceX also got a contract. Blue Origin had been focused on developing spacecraft with a vertical takeoff-vertical landing first stage, simlar to technology that SpaceX has been working on with its Grasshopper and Falcon 9 launchers.

Musk, also founder of Tesla, has been involved via SpaceX in a high-profile race with Branson's Virgin Galactic to be the first to take rank-and-file global citizens into space on their separate aircraft, a competition which is supposed to take civilians into space as early as next year.Continue reading...

brand news

In the News: Sony, Volkswagen, Adidas and more

Posted by Dale Buss on November 15, 2013 07:58 AM

In the News

Sony puts US fans in a lather with PlayStation 4 launch at critical time for company.

Volkswagen recalls 2.6 million vehicles worldwide and says UAW vote at its plant wouldn't affect US expansion plans.

Adidas goes with NBA "BIG logo" and short-sleeved jerseys for Christmas Day promotion.

A.G. Lafley shuffles P&G executives as one moves to Google.

Alexander McQueen collaborates with Damien Hirst

Berkshire Hathaway takes big stake in ExxonMobil.

Cisco earnings miss portends broader changes in industry.

Compuware gets shareholder pressure to put itself up for sale.

Comcast plans to start selling films.

Dolce & Gabbana appeal tax evasian conviction. 

Eminem taps brand partners to promote new album.Continue reading...

brand news

In the News Amazon, Facebook, Walmart and more

Posted by Dale Buss on October 17, 2013 09:29 AM

In the News

Amazon launches 'Amazon Fashion Studio Sessions' contest. 

Facebook changes privacy settings for teens. 

Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.

America Movil scraps KPN bid.

Apple deals with doubts about its iPhone strategy.

Boeing addresses icing problem in latest jet.

Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.

Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...

brand news

In the News: Amazon, Mondelez, Samsung and more

Posted by Dale Buss on September 25, 2013 09:14 AM

In the News

Amazon debuts "native" video ads and launches new tablets while cutting Kindle Fire HD price.

Mondelez revamps its social media strategy. 

Samsung to launch smartphones with curved displays

AT&T launches mobile broadcast network and says it's open to European acquisitions.

Airbus wins plane orders from Chinese startups.

Alibaba heads for US with mammoth IPO.

Applied Materials to acquire Tokyo Electron in huge B2B deal.

BlackBerry shoves off bankruptcy questions.

Bob Evans sees disgruntled investor call for spin-off of restaurant division.

Carlsberg kicks off three-year partnership with Premier soccer league.

Carnival cuts outlook.Continue reading...

brand news

In the News: Google, Apple, Burger King and more

Posted by Dale Buss on May 15, 2013 09:20 AM

In the News

Google CEO Larry Page discloses vocal-cord condition as company plans music-streaming service.

Apple is being investigated for its role in e-book pricing.

Burger King rolls out BK Rib to bust McRib by McDonald's.

ABC tests expanding Nielsen ratings to mobile and plans to consolidate Dancing with the Stars to Monday evenings.

Amy's Baking Company goes rogue after Kitchen Nightmares rejection, shows what brands shouldn't do on social.

Bloomberg terminal-use issue highlights stress in corporate culture as Wall Street firms begin to regard it as competitor.

Dell will miss profit estimates.

Dollar General looks to hire 10,000 new employees this month.Continue reading...

brand news

In the News: Nike, Volkswagen, Google and more

Posted by Dale Buss on February 22, 2013 08:58 AM

In the NewsNike quickly backs away from Oscar Pistorius.

Volkswagen putting plug-in hybrid into production.

Google unveils touch-screen laptop.

Apple sees hedge-fund manager press his case against it.

Avon weighs exits from more countries.

Billabong posts record loss.

Boeing CEO stays in background to work on Dreamliner problem.

Citigroup toughens rules for executive bonuses.

Facebook COO bombs glass ceiling with new book.Continue reading...

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