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brand news

In the News: Google, Nike, Cadillac and more

Posted by Dale Buss on January 14, 2014 09:19 AM

In the News

Google buys Nest Labs for $3.2 billion to enter smart-home derby.

Nike plans to open Jordan brand stores. 

Cadillac says new ATS Coupe will be first vehicle to wear updated crest.

AstraZeneca forecasts quicker return to growth.

Black & Decker refreshes its image. 

Michael Bloomberg returns to his company.

DirecTV attacks Weather Channel fees.

Facebook expands conversations group and acquires link-sharing service Branch. 

Fiat begins to rethink brand architecture.

Fox opts out of TV's traditional pilot season.

GE Capital gets into loyalty-program business.Continue reading...

brand news

In the News: Apple, NBC, Wal-Mart and more

Posted by Dale Buss on November 16, 2010 08:40 AM

In the News

Apple prepares to announce Beatles/iTunes deal at 10am ET.

BHP Billiton will keep pursuing large acquisitions despite failed bid for Potash.

Buick, Delta, Disney, Diageo, and T-Mobile test Google Goggles brand marketing.

Chrysler redefines Dodge brand, sans Ram.

Discovery buys Animal Planet and Liv TV channels from BBC.

Droid lands a starring role in Gossip Girl.

Facebook roils rivalry with Google with new messaging system.Continue reading...

brand news

Headline Roundup: Apple "I'm a Mac" Ads No More?

Posted by Sara Zucker on April 26, 2010 08:04 AM

Apple ending "I'm a Mac" ads?

KFC's "pink bucket" promotion isn't all that, says Consumerist.

Nescafe to revive "Gold Blend" couple after decade break.

Chevrolet moves on from "Like a Rock" and "Heartbeat of America."

Victoria's Secret suits up with the NFL.

Israel will allow iPads to enter the country, while bootleg iPads show up in China.Continue reading...

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