Learn more about Sustainable Brands 2015 San Diego

brand bites

Brand Bites: Toxic Avenger Edition

Posted by Abe Sauer on December 3, 2010 12:00 PM

Well, that was fast. Yesterday, NASA announced a new toxic (arsenic-based) lifeform; Purell's response, above. More fun with Brand Bites, after the jump.Continue reading...

brand news

In the News: Facebook, Hasbro, Naked Cowboy

Posted by Dale Buss on October 7, 2010 09:00 AM

In the News

ABC News receives unusual grant from Gates Foundation for covering international health.

American Airlines, British Airways and Iberia Airlines launch a transatlantic joint venture.

Apple readies an iPhone for Verizon; separately, Motorola sues Apple over mobile patents.

Cisco and Logitech separately introduce gear to improve computer interfaces with home televisions. 

Facebook launches groups to address the social network's "biggest problem."

Gap's new logo draws widespread criticism (and fake Twitter feed).

GE plans to buy oilfield-equipment firm Dresser as part of an acxquisition binge.Continue reading...

video killed the _____ star

YouTube: LeanBack to Move Forward

Posted by Sheila Shayon on July 9, 2010 02:00 PM

In the latest in a flurry of new developments including its new mobile product, YouTube this week launched Leanback, which you can check out here.

The navigational tool for teeing up and watching YouTube videos on TV helps position the Google-owned video hub as an alternative to regular TV programming. Indeed, it makes the user akin to a network programmer, designing a customized channel on the fly without worrying about searching for the next video to watch.

Intended to enhance first-generation Google TV devices, the new interface is designed to make YouTube's clip-based system "effortless," meaning smarter about aggregating a user's video "likes" and subscriptions (including YouTube video rentals), as YouTube explains on its blog.Continue reading...

damage control

Eyjafjallajokull Spells Opportunity For Virtual Brands

Posted by Abe Sauer on April 21, 2010 12:12 PM

How does the old saying go? "In Chinese the word for crisis is composed of two characters. One represents danger, and the other represents opportunity." Despite this being patently untrue, the underlying reasoning is sound. As the Icelandic volcano creates a monster crisis for companies including UPS and HTC, a few brands are finding the volanic ash flight bans a prime opportunity to grow.

Regus, for instance, has seen a 108 percent boost in demand for its videoconferencing business. Cisco Systems, Videoworks and Tata Communications have also reported huge jumps in demand for similar services. "We have seen a huge spike in usage," said the head of Cisco Systems's TelePresence Technology Group. "The only evidence is anecdotal, but you will not get a demo room in any of the Cisco facilities."Continue reading...

More about: , , , , , ,

brand partners

Google TV Coming To Your Living Room Soon

Posted by Sheila Shayon on March 19, 2010 11:45 AM

Google, Intel, and Sony will be bringing Google TV to your living room soon. It’s a partnership made in heaven – as Sony has fought to maintain a competitive advantage and Intel and Google want nothing more than to take their considerable computing sway into the television arena.

The fourth wheel is Logitech, with peripheral device expertise in computer speakers and remote controls. The partnership is focused on delivering transparent technology – enabling web applications with ease of use comparable to channel surfing.

Based on its Android operating system, the technology is powered by Intel’s Atom chips. Google will give access to developers via a toolkit in the hopes of tapping into a wealth of creativity, and having products come to market by summer.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia