Red Bull has been the talk of the world, and the out of this world, with their most recent stunt in space involving Red Bull-sponsored daredevil Felix Baumgartner breaking the speed of sound by free-falling back to earth.

Now Red Bull keeps the awesomeness coming with a new video unlike anything they've done before. The Red Bull Kluge. So what does Kluge mean? Red Bull defines it as "/Klooj/ Noun, Slang - A Witty, yet inelegant solution that succeeds in performing a particular task." And that's precisely what they've created.

The Kluge is essentially a Rube Goldberg machine powered by human athletes, with each athlete performing some type of stunt that comples a piece of the machine. From skydiving to golfing to BMX riding to drifting, the spectacle covers a wide variety of action sports.Continue reading...

Just as McDonald's is gearing up its controversial sponsorship of the 2012 Summer Olympics in London that begins this week, the world's biggest fast-food brand is introducing a new US Olympics tie-in marketing program designed to continue to reposition the brand as at least a reasonable alternative for healthful fare in the eyes of American consumers.

"Favorites Under 400 Calories" is a new menu "platform" featuring existing popular food and beverage choices at McDonald's, in an attempt to remind customers that they have plenty of healthful and even diet-friendly choices under the golden arches. Team USA gold medal contenders hurdler Lolo Jones (above) and boxer Marlen Esparza are featured in a new series of commercials supporting the Olympics contest.Continue reading...

Olympic sponsor Adidas has unveiled the next phase of its Olympic 'Take the Stage' campaign, above. The focus of the spot is Team Great Britain athletes in what's being called the brand's biggest-ever marketing spend. According to Brand Republic, "It's being supported by a large-scale digital output across a dedicated site, www.adidas.com/all2012, Facebook and Twitter, using the handle @adidasUK, with a dedicated hashtag #takethestage, which will run for the next six weeks." Below, check out the official London 2012 Predator shoe and a new addition to Stella McCartney's Team GB Olympics kit — a rain cape.Continue reading...

With 32 days before the London 2012 Summer Olympic Games kick off in London....

Official sponsor McDonald's UK offers sneak peek at designer Wayne Hemingway's sustainable, Mad Men-inspired uniforms that will debut at its biggest restaurant (if for only six weeks), which is now under construction at the London Olympics Park:Continue reading...