Posted by Shirley Brady on May 15, 2013 05:08 PM
Soccer’s quadrennial World Cup is the world’s most-watched sporting event, but there is another event held annually that packs a heftier long-term punch for 500 kids from around the world.
Since 2000, France’s Groupe Danone—the makers of such products as Evian, Naya and Volvic water along with Brown Cow, Stonyfield and Dannon yogurt, among other products—has sponsored 40 youth soccer teams from across the globe to come play in the Danone Nations Cup, essentially a World Cup for the 10- to 12-year-old set. Since 2003, the event has been supported by former French soccer great Zinedine Zidane, who gracelessly ended his career at the 2006 World Cup by getting kicked out of the game for headbutting an Italian player.
After nine championships in France and two in South Africa, the Cup Final has been played in Spain and Poland in the last two years. Word has finally come this week that the world’s youth soccer elite will be heading to London’s Wembley Stadium for this year’s final on Sept. 7. The American team will be decided after the U.S. final to be held on May 27.Continue reading...
Posted by Sheila Shayon on March 21, 2013 10:16 AM
Luxury is back at the forefront of fashion and lifestyle despite the still shaky worldwide economy.
Findings from the 2013 Harris Poll EquiTrend, show gains in brand equity across 155 categories from auto makers to department stores across three key criteria: Familiarity, Quality and Purchase Consideration.
"This may show that after a number of years spent tightening their belts, consumers are looking to the quality and value they feel these brands provide,” said Aron Galonsky, SVP Brand and Communication Consulting at Harris Interactive.
Mercedes-Benz took top honors in the Luxury Automotive brand category for the third consecutive year, with Acura (which takes on uber-luxury in its latest US TV commercial, below), Audi, BMW, Infiniti and Land Rover receiving their highest scores ever. Harley-Davidson got its highest score in the study's 25-year history regaining top spot as Motorcycle Brand of the Year.Continue reading...
Posted by Mark J. Miller on February 18, 2013 03:52 PM
Burberry Chief Creative Officer Christopher Bailey promised back in September ahead of its global flagship store opening on London's Regent Street that Burberry would be stepping up its digital innovation lead even more. He wasn't kidding.
London Fashion Week kicked off Monday with Burberry's autumn/winter 2013 women's ready-to-wear show full of glossy trenchcoats, hearts, animal prints and polished metals. It's also taking a shine to latest in digital personalization: giving consumers the ability to order what they see on the catwalk straight from their mobile devices with a novel twist—customization using the brand's proprietary technology.
It's the latest example of how the Burberry brand is all in on tech, including its Art of the Trench and Burberry World digital platforms, pushing photos to Instagram, making contact with consumers across the social and mobile web. The fastest growing luxury brand on Interbrand's 2012 Best Global Brands list is now bridging social and mobile with its latest move: live streaming its fashion show on its website, on Facebook, on Twitter (a first, the brand believes, according to the New York Times) and in its digital-first flagship Regent Street store.Continue reading...
Posted by Shirley Brady on January 4, 2013 12:12 PM
Selfridges has revealed its first batch of unbranded products as part of its month-long "No Noise" quiet shopping promotion.
Ahead of Monday's official launch of the event, the British retailer's Oxford Street flagship in London has unveiled its first collection of de-logofied products in partnership with brands in its food hall a trio of bare labels created by Heinz for its iconic ketchup bottle, baked beans tin and Marmite jar. (Warning: It's a "very limited" collection by Heinz, tweeted Selfridges food and restaurants manager David Jarvis.)
Selfridges grocery section of its food hall is now offering on-the-spot juicing by Juice Club UK, healthy snacks (and a food prescription consultation) from WinNaturally and other "food for thought" as part of the promotion inspired by the store's namesake founder — whose story is coming to British TV on Sunday night, with Jeremy Piven starring as "Mr. Selfridge" in ITV's new period drama series.
Other "No Noise" elements shoppers can check out include free meditation sessions and motion sensor window displays from Headspace, cellphone- and shoe-free shopping, art and (quiet) music performances and other moves to turn down the visual and auditory volume as a minimalist kick-off to the new year.Continue reading...
Posted by Shirley Brady on January 2, 2013 01:47 PM
Here's a retail concept that "No Logo" champion Naomi Klein might approve of — maybe. Britain's fabled Selfridges department store is ushering in the new year with a vow of silence. The "Best Department Store in the World" (according to last year's Global Department Store Summit in Paris) is rolling out a "No-Noise" concept to its flagship stores including London starting January 7th and running through the end of February. As part of the promotion, they're even convincing brands to strip their logos in an attempt to reduce visual noise for shoppers. Some of the "de-branded" items on offer include Levi's 501 jeans and the pricey Crème De La Mer face cream line.
According to Selfridges' blog post, "Some of the world’s most recognisable brands have taken the admirable step of removing their logos in our exclusive collection of de-branded products, available in the Quiet Shop." And it's not just about logo-free shopping (or shhopping, as the case may be), as there will be art and meditation, along with food and music, to clear the mind.Continue reading...
Posted by Mark J. Miller on December 17, 2012 12:03 PM
All PR is good PR, right? Getting your brand name in front of as many eyeballs as possible can’t hurt, especially if the eyeballs are attached to bodies that are participating in a fun, engaging activity and so moved to purchase? Well, no.
The eyeballs of Britain have been staring down hard at Starbucks after it surfaced that that the coffee giant has paid only £8.5m ($13.8 million) in tax in the UK since entering the country 14 years ago despite having £3bn ($4.8 billion) in sales in that same time. In the last three years, the company paid exactly nothing in corporate tax in the UK. Some financial wizards at the company (or that the company consulted) figured out a way to make this a legal possibility. It involves the UK division of the company buying its coffee from the Swiss division in order to circumvent the tax charges.
Starbucks has agreed to voluntarily cough up £20m ($32.4 million) over the next two years to help make amends, but the dust-up hasn't settled yet. It's sponsoring an ice skating rink at London’s Natural History Museum, where Jessica Alba took her daughter for a spin. A big screen is pulling in Twitter messages with the hashtag of #spreadthecheer — and some wags took the opportunity to #spreadthesneer.Continue reading...
Posted by Shirley Brady on December 13, 2012 03:59 PM
Muhammad Shahid Nazir, a fish-seller at Queen's Market in East London's Upton Park, soared to fame when his "Come on, ladies" song to lure buyers to his "one pound fish" stall when it was captured on video and posted on YouTube in April, and now has more than 4.5 million views.
On Dec. 10th he got his own music video — "£1 Fish Man - One Pound Fish - O-Fish-Al Video" — chalking up more than one million views in two days and more than 1.6 million views so far. There's even a Speakerbox remix and a Trap remix (buy them on iTunes), and he has been profiled beyond the UK including on CBS in the US and in Australia. Follow him on Facebook for more.
Posted by Johnny Trinh on December 12, 2012 11:19 AM
A Bathing Ape (BAPE) celebrates its 8th anniversary in the U.S. today, marking the opening of its New York City flagship store on December 12th, 2004. It's a bittersweet time for many longtime fans, including this writer.
The Planet of the Apes-inspired brand paved the way for many streetwear brands, with a limited edition run of products sparking a huge craze outside of Japan at a time where you could only attain items imported by proxy vendors or resellers. As a result, it was ranked #3 on Complex's "50 Greatest Streetwear Brands" ranking last year.
The New York store, located in SoHo, is still a mainstay for streetwear aficionados, tourists and fans of the Bathing Ape lifestyle — and many of them will be flocking to the store today to pick up the limited edition anniversary gear. With the recent 10th Anniversary of BAPE London, I am reminded of my experiences over the last eight years with BAPE New York and the Bathing Ape brand.Continue reading...