Posted by Dale Buss on August 6, 2013 09:33 AM
Coca-Cola recalls Minute Maid sold in China over botulism scare.
GM slashes price of Chevrolet Volt by $5,000.
Sony rejects spinoff of Hollywood properties.
23andMe "personal genetics" firm launches first ad push.
Christie's is asked to appraise the art pieces in City of Detroit collection.
Chrysler explains its struggles with launch of crucial new Jeep Cherokee.
DreamWorks Animation CMO resigns.
Farmers Insurance launches zany online videos.Continue reading...
Posted by Dale Buss on January 16, 2013 09:01 AM
Boeing's troubled 787 Dreamliner grounded in Japan.
JPMorgan cuts Jamie Dimon's pay, tops estimates with profit.
Dell falls from PC king to buyout fodder.
Apollo Group to offer course on innovation.
Audi bows out of sponsoring inaugural this time around.
Boeing sees Dreamliner make another emergency landing, in Japan.
Bristol-Myers Squibb plans to discuss settling Hepatitis C claims.Continue reading...
Posted by Shirley Brady on September 22, 2011 06:08 PM
HP hires former eBay CEO (and "prolific deal maker") Meg Whitman to replace an unaware Leo Apotheker and turn around the company.
AT&T seeks trial to challenge Dept. of Justice opposition to T-Mobile merger.
Yum! Brands unloads A&W and Long John Silver's chains to separate buyers.
American Express sees top spenders curb luxury purchases.
Dish Network and Blockbuster are ready to unveil Netflix streaming competitor.
Google TV apps leak.
Molson Coors unveils corporate citizenship initiative.Continue reading...
chew on this
Posted by Mark J. Miller on July 18, 2011 05:00 PM
KFC owner Yum! Brands — which also owns quick-serve restaurant brands Pizza Hut, Taco Bell, Long John Silver's and A&W — is about to get itself a major footprint in the largest marketplace in the world: China.
According to the Louisville, KY, Courier-Journal, the locally-based Yum! is about to acquire Little Sheep, a Mongolian hot pot eatery that has 700 locations in China, for $860 million.
Yum currently operates 38,000 stores worldwide, but the company is hoping to add a lot more as it expands Little Sheep (which has seven US restaurants, with New York City launching "soon") globally.Continue reading...
Posted by Abe Sauer on May 30, 2011 12:00 PM
"We're at a f**king IHOP."
Like that one for the International House of Pancakes, many of the brand and product appearances in The Hangover 2 come, to some degree, at the expense of the brand. P.F. Chang's. Long John Silver's. MSNBC. Teen People Magazine. Fanta soda. Skype. Hard Rock Cafe. Bally Total Fitness. All of these brands are the punchline to varying jokes.
Then there are the straight placements, including Delta Airlines, Singha beer, Adidas and Smart Water.
But the most interesting product placements in Hangover 2 are the ones the audience can't see, including where to get Zach Galifianakis' labrador t-shirt. Continue reading...
Posted by Shirley Brady on February 14, 2011 09:30 AM
American seafood restaurant chain Long John Silver's today unveiled its first commercial promoting its new "We Speak Fish" tagline, logo and brand positioning.
Posted by Sheila Shayon on February 10, 2011 06:00 PM
Long John Silver's today unveiled a new logo and tagline — "We Speak Fish" — as part of a new branding push, including a refreshed menu and restaurant design, that kicks off during "the biggest seafood season of the year" — Lent.
More new campaigns after the jump, including a peek at Mercedes-Benz Fashion Week's hot models.Continue reading...
Posted by Barry Silverstein on January 13, 2011 05:00 PM
McDonald's may be the first brand name that comes to mind when you think of fast food restaurants, but it is actually the restaurant empire of Yum! Brands Inc. that leads the world in QSR (quick service restaurants), with more than 37,000 outlets in over 110 countries and territories.
Yum! is better known, of course, by its brand portfolio, which includes KFC, A&W, Long John Silver's, Pizza Hut, Taco Bell, and Wing Street. The good news for Yum!, according to information the company shared at an investors meeting this week, is that it projects robust growth from areas outside North America and China through its Yum! Restaurants International division.Continue reading...