chew on this

Chipotle Leads Parade of QSR Brands Joining In On Sustainable Food

Posted by Dale Buss on February 12, 2014 05:19 PM

Looking for ways to jump-start a sluggish fast food market in the US, more brands are tacking toward sustainability positioning and "clean" ingredients as the king of that approach, Chipotle, doubles down on its own efforts as profits continue to rise. 

Latest to move in this direction are Chick-fil-A and Long John Silver's. The seafood chain said that it's planning a major brand relaunch this year, with a new tagline, "Think fish," that includes TV spots with environmental messaging, according to Ad Age.

"Anyone ever heard of free range?" a voiceover narrates one ad. "Get your next meal from the real frontier—fish sustainably harvested from the wildest place on earth."Continue reading...

brand news

In the News: Yelp, Chick-fil-A, Toyota and more

Posted by csauser on February 12, 2014 09:33 AM

In the News

Yelp unveils website revamp and upgrades local content.

Chick-fil-A launches switch to antibiotic-free chicken.

Toyota recalls 1.9 million Priuses to update software.

Annie's Homegrown sets to roll out new snacks strategy.

Audi boosts output of A3, Q5 in Germany.

Belk launches contest offering Edwin McCain as wedding singer.

Burger King beefs up Big King.

Dean Foods hurt by food-stamp losses.

Paula Deen readies comeback.

Dow Chemical rejects activist investor's call for major breakup.

DuPont moves toward approval of GMO crop in Europe.Continue reading...

brand news

In the News: Coca-Cola, GM, Sony and more

Posted by Dale Buss on August 6, 2013 09:33 AM

In the News

Coca-Cola recalls Minute Maid sold in China over botulism scare.

GM slashes price of Chevrolet Volt by $5,000.

Sony rejects spinoff of Hollywood properties. 

23andMe "personal genetics" firm launches first ad push.

Christie's is asked to appraise the art pieces in City of Detroit collection.

Chrysler explains its struggles with launch of crucial new Jeep Cherokee.

DreamWorks Animation CMO resigns

Farmers Insurance launches zany online videos.Continue reading...

brand news

In the News: Boeing, JPMorgan, Dell and more

Posted by Dale Buss on January 16, 2013 09:01 AM

In the News

Boeing's troubled 787 Dreamliner grounded in Japan.

JPMorgan cuts Jamie Dimon's pay, tops estimates with profit.

Dell falls from PC king to buyout fodder.

Apollo Group to offer course on innovation.

Audi bows out of sponsoring inaugural this time around.

Boeing sees Dreamliner make another emergency landing, in Japan.

Bristol-Myers Squibb plans to discuss settling Hepatitis C claims.Continue reading...

brand news

Brands to Watch: HP, AT&T, A&W and more

Posted by Shirley Brady on September 22, 2011 06:08 PM

Brands to Watch

HP hires former eBay CEO (and "prolific deal maker") Meg Whitman to replace an unaware Leo Apotheker and turn around the company.

AT&T seeks trial to challenge Dept. of Justice opposition to T-Mobile merger.

Yum! Brands unloads A&W and Long John Silver's chains to separate buyers.

American Express sees top spenders curb luxury purchases.

Dish Network and Blockbuster are ready to unveil Netflix streaming competitor.

Google TV apps leak.

Molson Coors unveils corporate citizenship initiative.Continue reading...

chew on this

KFC Owner Leads Little Sheep to Greener Pastures

Posted by Mark J. Miller on July 18, 2011 05:00 PM

KFC owner Yum! Brands — which also owns quick-serve restaurant brands Pizza Hut, Taco Bell, Long John Silver's and A&W — is about to get itself a major footprint in the largest marketplace in the world: China.

According to the Louisville, KY, Courier-Journal, the locally-based Yum! is about to acquire Little Sheep, a Mongolian hot pot eatery that has 700 locations in China, for $860 million.

Yum currently operates 38,000 stores worldwide, but the company is hoping to add a lot more as it expands Little Sheep (which has seven US restaurants, with New York City launching "soon") globally.Continue reading...

brandcameo

The Secret Product Placements Of Hangover 2

Posted by Abe Sauer on May 30, 2011 12:00 PM

"We're at a f**king IHOP."

Like that one for the International House of Pancakes, many of the brand and product appearances in The Hangover 2 come, to some degree, at the expense of the brand. P.F. Chang's. Long John Silver's. MSNBC. Teen People Magazine. Fanta soda. Skype. Hard Rock Cafe. Bally Total Fitness. All of these brands are the punchline to varying jokes.

Then there are the straight placements, including Delta Airlines, Singha beer, Adidas and Smart Water.

But the most interesting product placements in Hangover 2 are the ones the audience can't see, including where to get Zach Galifianakis' labrador t-shirt. Continue reading...

campaigns

Long John Silver's Nets New Campaign

Posted by Shirley Brady on February 14, 2011 09:30 AM

American seafood restaurant chain Long John Silver's today unveiled its first commercial promoting its new "We Speak Fish" tagline, logo and brand positioning.

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