brand news

Brand News: Samsung, Girl Scouts, AT&T and more

Posted by Dale Buss on January 20, 2015 09:05 AM

Girl Scout cookie candles

TOP STORIES

Samsung leads global smartphone sales as Chinese brands rise.

Girl Scouts bring cookie scents to limited-edition Yankee Candle line.

Google nears closes (with Fidelity) billion-dollar investment in Elon Musk's SpaceX and space-based internet.

Facebook touts "economic impact," estimating it adds more than $200 billion to global economy, as it targets TV ad dollars and fake links in newsfeeds.

AT&T introduces free calling to Mexico following Iusacell acquisition.Continue reading...

retail

From CES to NRF, the Future of Retail is All About the New Boss: The Customer

Posted by Sheila Shayon on January 9, 2015 03:12 PM

Going from CES 2015 in Las Vegas to the National Retail Federation's annual convention in New York might be a big hop, skip and jump—but the focus at both is on the consumer.

While cutting-edge retail tech is certainly part of the fray at CES, from Lowe's robots to mobile and virtual innovations, it's the NRF Big Show where the future of retail is figured out.Continue reading...

CES Watch

CES 2015: From Robots to Beacons, the Future of Retail is at Hand

Posted by Catherine Straut on January 8, 2015 05:01 PM

New research from Deloitte indicates that digital technologies now markedly impact up to 50 percent ($1.5 trillion) of in-store sales. But despite these statistics, a divide separates shoppers' digital needs and wants from what experiences retailers can provide.

At CES 2015 this week in Las Vegas—and ahead of next week's National Retail Federation Big Show in New York—technologists and marketers are hoping to close this gap.

Some of the CES exhibitors pitching their vision of the omnichannel, personalized shopping experience—and how to better engage shoppers online, on mobile and in stores:Continue reading...

brand news

Brand News: Mercedes-Maybach, Dollar General, Netflix and more

Posted by Dale Buss on November 19, 2014 09:07 AM

TOP STORIES

The Mercedes-Maybach S-Class is unveiled at the Los Angeles Auto Show.

Dollar General may have to divest more than 4,000 stores to buy Family Dollar.

Netflix pulls Bill Cosby special amid rape allegations as Nielsen plans to measure Netflix viewing.

Takata faces nationwide U.S. recall order for driver side air bags.

Keystone XL pipeline falls one vote short of U.S. Senate passage.Continue reading...

brand news

Brand News: Lowe's Robot, Alibaba-Apple, Twitter and more

Posted by Dale Buss on October 28, 2014 09:10 AM

TOP STORIES

Alibaba eyes payments tie-up with Apple (and rebrands travel unit) as Apple sees 1 million+ Apple Pay accounts activated in first 72 hours, and sees Mac sales gains.

Lowe's tests retail-ready, $50K multilingual robot at Orchard Supply Hardware store.

Tesla unveils lease discount amid softness.

Twitter sees user engagement slow down.

YouTube considers paid subscription, ad-free business model as music service looms.Continue reading...

brand news

Brand News: McDonald's, Uber, Walgreen and more

Posted by Dale Buss on August 20, 2014 09:31 AM

TOP STORIES

McDonald's in Ferguson, Mo., becomes headquarters of protest coverage as brand names first US VP of digital, rolls out bagged McCafe coffee with Kraft across US, and sets to offer mandarin oranges.

Uber hires former Obama campaign chief as lobbyist and tests delivery service in D.C.

Staples accelerates turnaround actions as sales continue to fall.

Walgreen shakes up executive ranks after projection was off by $1 billion.

Petsmart explores possible sale.

MORE BRAND NEWS

AirAsia takes advantage while Malaysia Airlines wallows in tragedies.

Apple soars to stock record amid optimism about upcoming products.

Audi airs Emmys promo that's heavy on celebrity cameos (at top).

Boeing may boost production of its bestselling 737.

Brita recalls thousands of child water bottles.Continue reading...

sporting brands

With Thursday Night Football, CBS Joins Brands Betting Bigger on NFL

Posted by Dale Buss on August 19, 2014 02:52 PM

In many ways the National Football League brand has become a 365-day-a-year enterprise. But there's still nothing for football fans like the traditional kickoff of the actual NFL season, which begins September 4 when the Green Bay Packers visit the Seattle Seahawks.

That means the NFL itself, and the increasing number of other brands that depend on its success, are about as keyed up right now as the kicking team getting ready to rush down the field to defend their first kickoff.

Arguably no brand has more at stake this NFL season than CBS, which paid the league handsomely to add a package of games under Thursday Night Football to complement the network's Sunday programming. CBS will begin on September 11 airing a package of eight games that it hopes to turn into a prime-time powerhouse much like ABC did with Monday Night Football decades ago. The league launched its Thursday-night broadcasts a few years ago by airing them only on the NFL Network.Continue reading...

mobile commerce

Target Snaps Up Mobile Shopping Innovation with Image Recognition App

Posted by Mark J. Miller on July 23, 2014 01:49 PM

Whoever tries to hack into Target’s data next is going to have a lot more to dig through. The retailer's new app, In a Snap, aims at improving its foothold in the mobile shopping space by allowing users to take pictures of Target products in print (magazines, catalogs and newspapers) and then simply click to buy.

The free app, which uses advanced image recognition technology, allows consumers to have their product shipped or held for them at a local store—all part of Target's big push to ramp up e-commerce and click-and-collect efforts as it continues to feel the pressure from Amazon, Walmart, and fast-fashion retailers. In a Snap joins Target's other app, Cartwheel, which serves as a coupon-serving shopping companion. 

“It’s a single-purpose app that will appeal to Millennials and college students or anyone not averse to downloading an app,” Target spokesman Eddie Baeb told the Minneapolis Star Tribune.

The app's launch is timed to Target advertising running in Real Simple and Domino magazines, part of the brand's back to school campaign for college-aged consumers with a new registry and web video series, Best Year Ever, that features YouTube stars helping students with dorm room makeovers.Continue reading...

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