tech talk

Talking Robots: The Branding Challenge

Posted by Ilan Beesen on February 19, 2015 11:08 AM

On my way to LAX last week, I noticed a billboard for Neill Blomkapt’s new film, "Chappie." The film, set for release in the US on March 6, is about a robot that’s programmed to save humanity.

It got me thinking about a childhood road trip from the Bay Area to Vancouver—an eternal ride for any kid. In the backseat boredom, I got it in my head that I had to have a “robot with buttons,” and started a whiny campaign to get one. I don’t know where the thought came from, but I still remember the obsession, and I’m sure my parents do, too.

Obviously robots have progressed way beyond the toys of childhood—metallic bodies, buttons and blinking lights. They’re even starting to resemble and act like Hollywood’s trusty sidekicks: think R2D2. But they’re also creating uncomfortable questions about a future so chillingly portrayed in such films as “2001: A Space Odyssey,” “Terminator” and “Blade Runner.”Continue reading...

brand news

Brand News: Super Bowl XLIX Morning After Edition

Posted by Dale Buss on February 2, 2015 09:15 AM

TOP STORIES

Super Bowl 49 saw New England Patriots beating Seattle Seahawks in thriller, as ads ran and pundits weigh in on this year's serious tone, including many nods to Dad. Also:

• Budweiser "Best Buds" puppy won USA Today's Big Game ad meter as Nationwide brought on the tears

• McDonald's launched Pay With Lovin' campaign and promoted other Super Bowl advertisers on social media

• Esurance kicks off new branding campaign with ads featuring Bryan Cranston and Lindsay Lohan

• T-Mobile made separate ads for live streaming and TV in a big presence

• Weight Watchers gets attention for its tough love adContinue reading...

brand news

Brand News: Samsung, Girl Scouts, AT&T and more

Posted by Dale Buss on January 20, 2015 09:05 AM

Girl Scout cookie candles

TOP STORIES

Samsung leads global smartphone sales as Chinese brands rise.

Girl Scouts bring cookie scents to limited-edition Yankee Candle line.

Google nears closes (with Fidelity) billion-dollar investment in Elon Musk's SpaceX and space-based internet.

Facebook touts "economic impact," estimating it adds more than $200 billion to global economy, as it targets TV ad dollars and fake links in newsfeeds.

AT&T introduces free calling to Mexico following Iusacell acquisition.Continue reading...

retail

From CES to NRF, the Future of Retail is All About the New Boss: The Customer

Posted by Sheila Shayon on January 9, 2015 03:12 PM

Going from CES 2015 in Las Vegas to the National Retail Federation's annual convention in New York might be a big hop, skip and jump—but the focus at both is on the consumer.

While cutting-edge retail tech is certainly part of the fray at CES, from Lowe's robots to mobile and virtual innovations, it's the NRF Big Show where the future of retail is figured out.Continue reading...

CES Watch

CES 2015: From Robots to Beacons, the Future of Retail is at Hand

Posted by Catherine Straut on January 8, 2015 05:01 PM

New research from Deloitte indicates that digital technologies now markedly impact up to 50 percent ($1.5 trillion) of in-store sales. But despite these statistics, a divide separates shoppers' digital needs and wants from what experiences retailers can provide.

At CES 2015 this week in Las Vegas—and ahead of next week's National Retail Federation Big Show in New York—technologists and marketers are hoping to close this gap.

Some of the CES exhibitors pitching their vision of the omnichannel, personalized shopping experience—and how to better engage shoppers online, on mobile and in stores:Continue reading...

brand news

Brand News: Mercedes-Maybach, Dollar General, Netflix and more

Posted by Dale Buss on November 19, 2014 09:07 AM

TOP STORIES

The Mercedes-Maybach S-Class is unveiled at the Los Angeles Auto Show.

Dollar General may have to divest more than 4,000 stores to buy Family Dollar.

Netflix pulls Bill Cosby special amid rape allegations as Nielsen plans to measure Netflix viewing.

Takata faces nationwide U.S. recall order for driver side air bags.

Keystone XL pipeline falls one vote short of U.S. Senate passage.Continue reading...

brand news

Brand News: Lowe's Robot, Alibaba-Apple, Twitter and more

Posted by Dale Buss on October 28, 2014 09:10 AM

TOP STORIES

Alibaba eyes payments tie-up with Apple (and rebrands travel unit) as Apple sees 1 million+ Apple Pay accounts activated in first 72 hours, and sees Mac sales gains.

Lowe's tests retail-ready, $50K multilingual robot at Orchard Supply Hardware store.

Tesla unveils lease discount amid softness.

Twitter sees user engagement slow down.

YouTube considers paid subscription, ad-free business model as music service looms.Continue reading...

brand news

Brand News: McDonald's, Uber, Walgreen and more

Posted by Dale Buss on August 20, 2014 09:31 AM

TOP STORIES

McDonald's in Ferguson, Mo., becomes headquarters of protest coverage as brand names first US VP of digital, rolls out bagged McCafe coffee with Kraft across US, and sets to offer mandarin oranges.

Uber hires former Obama campaign chief as lobbyist and tests delivery service in D.C.

Staples accelerates turnaround actions as sales continue to fall.

Walgreen shakes up executive ranks after projection was off by $1 billion.

Petsmart explores possible sale.

MORE BRAND NEWS

AirAsia takes advantage while Malaysia Airlines wallows in tragedies.

Apple soars to stock record amid optimism about upcoming products.

Audi airs Emmys promo that's heavy on celebrity cameos (at top).

Boeing may boost production of its bestselling 737.

Brita recalls thousands of child water bottles.Continue reading...

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