Learn more about Sustainable Brands 2015 San Diego

event marketing

#SXSW 2015 Branding: Lowe’s Hires Sci-Fi Writers to Envision the Future

Posted by Mark J. Miller on March 18, 2015 11:07 AM

Science fiction can be a powerful tool. After all, what we consider standard today was pure fantasy not too long ago. It contributes to the look, feel and sound of virtually every item we own today, from Bluetooth-enabled toothbrushes to vacuums controlled by smartphones.

Lowe’s understands the power of science fiction. At SXSW this week, it is showcasing its partnership with SciFutures, an organization that works with move than 100 science-fiction writers, to help create what customers want.

Since 2013, Lowe’s has shared its consumer research with the sci-fi writers, who then churn out comic books with the info, Canada's Marketing Magazine reports. Lowe’s Innovation Lab then turns some of those ideas into reality.Continue reading...

tech talk

Talking Robots: The Branding Challenge

Posted by Ilan Beesen on February 19, 2015 11:08 AM

On my way to LAX last week, I noticed a billboard for Neill Blomkapt’s new film, "Chappie." The film, set for release in the US on March 6, is about a robot that’s programmed to save humanity.

It got me thinking about a childhood road trip from the Bay Area to Vancouver—an eternal ride for any kid. In the backseat boredom, I got it in my head that I had to have a “robot with buttons,” and started a whiny campaign to get one. I don’t know where the thought came from, but I still remember the obsession, and I’m sure my parents do, too.

Obviously robots have progressed way beyond the toys of childhood—metallic bodies, buttons and blinking lights. They’re even starting to resemble and act like Hollywood’s trusty sidekicks: think R2D2. But they’re also creating uncomfortable questions about a future so chillingly portrayed in such films as “2001: A Space Odyssey,” “Terminator” and “Blade Runner.”Continue reading...

brand news

Brand News: Super Bowl XLIX Morning After Edition

Posted by Dale Buss on February 2, 2015 09:15 AM

TOP STORIES

Super Bowl 49 saw New England Patriots beating Seattle Seahawks in thriller, as ads ran and pundits weigh in on this year's serious tone, including many nods to Dad. Also:

• Budweiser "Best Buds" puppy won USA Today's Big Game ad meter as Nationwide brought on the tears

• McDonald's launched Pay With Lovin' campaign and promoted other Super Bowl advertisers on social media

• Esurance kicks off new branding campaign with ads featuring Bryan Cranston and Lindsay Lohan

• T-Mobile made separate ads for live streaming and TV in a big presence

• Weight Watchers gets attention for its tough love adContinue reading...

brand news

Brand News: Samsung, Girl Scouts, AT&T and more

Posted by Dale Buss on January 20, 2015 09:05 AM

Girl Scout cookie candles

TOP STORIES

Samsung leads global smartphone sales as Chinese brands rise.

Girl Scouts bring cookie scents to limited-edition Yankee Candle line.

Google nears closes (with Fidelity) billion-dollar investment in Elon Musk's SpaceX and space-based internet.

Facebook touts "economic impact," estimating it adds more than $200 billion to global economy, as it targets TV ad dollars and fake links in newsfeeds.

AT&T introduces free calling to Mexico following Iusacell acquisition.Continue reading...

retail

From CES to NRF, the Future of Retail is All About the New Boss: The Customer

Posted by Sheila Shayon on January 9, 2015 03:12 PM

Going from CES 2015 in Las Vegas to the National Retail Federation's annual convention in New York might be a big hop, skip and jump—but the focus at both is on the consumer.

While cutting-edge retail tech is certainly part of the fray at CES, from Lowe's robots to mobile and virtual innovations, it's the NRF Big Show where the future of retail is figured out.Continue reading...

CES Watch

CES 2015: From Robots to Beacons, the Future of Retail is at Hand

Posted by Catherine Straut on January 8, 2015 05:01 PM

New research from Deloitte indicates that digital technologies now markedly impact up to 50 percent ($1.5 trillion) of in-store sales. But despite these statistics, a divide separates shoppers' digital needs and wants from what experiences retailers can provide.

At CES 2015 this week in Las Vegas—and ahead of next week's National Retail Federation Big Show in New York—technologists and marketers are hoping to close this gap.

Some of the CES exhibitors pitching their vision of the omnichannel, personalized shopping experience—and how to better engage shoppers online, on mobile and in stores:Continue reading...

brand news

Brand News: Mercedes-Maybach, Dollar General, Netflix and more

Posted by Dale Buss on November 19, 2014 09:07 AM

TOP STORIES

The Mercedes-Maybach S-Class is unveiled at the Los Angeles Auto Show.

Dollar General may have to divest more than 4,000 stores to buy Family Dollar.

Netflix pulls Bill Cosby special amid rape allegations as Nielsen plans to measure Netflix viewing.

Takata faces nationwide U.S. recall order for driver side air bags.

Keystone XL pipeline falls one vote short of U.S. Senate passage.Continue reading...

brand news

Brand News: Lowe's Robot, Alibaba-Apple, Twitter and more

Posted by Dale Buss on October 28, 2014 09:10 AM

TOP STORIES

Alibaba eyes payments tie-up with Apple (and rebrands travel unit) as Apple sees 1 million+ Apple Pay accounts activated in first 72 hours, and sees Mac sales gains.

Lowe's tests retail-ready, $50K multilingual robot at Orchard Supply Hardware store.

Tesla unveils lease discount amid softness.

Twitter sees user engagement slow down.

YouTube considers paid subscription, ad-free business model as music service looms.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements