Posted by Sheila Shayon on November 27, 2013 07:02 PM
Thanksgiving is a time to share with loved ones, express gratitude, and take stock of the ad frenzy that is holiday shopping. And with brands turning the clock forward on Black Friday promos, marketing teams are in an all-out race to grab the attention of savings-hungry consumers.
According to research from Shareablee, of the top 25 retailers on Facebook in the first half of November, Walmart accounted for 27 percent of the total shares by fans, followed by QVC with 9 percent, and Macy’s and Nordstrom at 8 percent. On Twitter, BestBuy is dominant with 30 percent of retweets in the category, followed by Nordstrom at 9 percent, Ebay and Target at 8 percent respectively and Walmart at 6 percent.
Target has outpaced all retail competition with six times more Black Friday posts than any other brand, while JCPenney’s one Black Friday post earned the highest level of engagement with over 54,000 likes, comments and shares.
Are you planning on braving the crowds? If so, here's some offers to keep an eye out for:Continue reading...
Posted by Dale Buss on November 20, 2013 09:18 AM
Verizon unveils big-box superstores in bid to reinvent wireless.
Panera enters single-serve home-coffee market.
Johnson & Johnson agrees to artificial-hip settlement of at least $2.5 billion.
Bitcoin regulation is argued.
Burger King enters India via joint venture.
Dodge tests coattails of Ron Burgundy.
Ford plans to reveal all-new Mustang on Dec. 5 and said Edge concept at LA Auto Show provides glimpse of global SUV ambitions.
Home Depot registers 50 percent rise in digital sales and Lowe's net profit surges.
JCPenney loss widens but turnaround firms up.Continue reading...
Posted by Dale Buss on August 26, 2013 10:40 AM
Sears results keep eroding, with no end in sight. Now the giant retailer's maladroitness has begun affecting the operation that arguably has kept the brand afloat: appliance sales. Not even a successful shopper-loyalty program has been able to turn things around for the company that used to be America's largest store.
Lately it's been easy to lose sight of Sears' woes. For one thing, at least one other traditional retail giant—JCPenney—has had things way worse over the last year or so. Also, Sears has been able to spark some gains at its other major brand, Kmart, with exposure from its popular and cheeky "Ship My Pants" and "Big Gas Savings" ads.
But Sears is suffering. Last week the retailer reported a $194 million loss during the second quarter as same-store sales fell by 1.5 percent. Sears hasn't turned a profit since 2010, and sales, which stood at $53 billion a decade ago, have dwindled steaily to $40 billion in 2012 as customer traffic ebbed and Sears sold assets to raise cash.Continue reading...
Posted by Dale Buss on August 21, 2013 09:16 AM
Amazon and Conde Nast create new "all-access" magazine subscriptions across platforms.
Al Jazeera sues AT&T for dropping US channel and makes limited US debut.
Facebook leads project to connect whole world through the internet.
Apple loses iPad market share in China to Samsung and plans to launch iTunes Radio in September with big advertisers.
BMW is making customers wait for repairs due to global supply-chain hiccups.
Barnes & Noble abandons plans to split company.
Bob Evans opens Express prototype.
CBS turns to its stars in battle with Time Warner Cable.
Coca-Cola sees "very positive" prospects in Indonesia.
Cummins diesel deal with Nissan for Titan could vex Chrysler's Ram truck.
Diageo fights off latest legal challenge to its Parrot Bay cocktails.Continue reading...
Posted by Dale Buss on March 12, 2013 09:09 AM
Alibaba names next CEO.
Denny's cancels franchise deal in China.
Google shows off sample apps for Project Glass a SXSW.
American Airlines and U.S. Airways prepare for merger bumps.
Apple and Samsung values soar.
Barney's New York rebrands Co-op stores as regular Barney's.
BlackBerry stock jumps on Lenovo takeover interest rumor.
BMW to build sub-brand for China.
Boeing sees investigators focus narrowly on batteries in Dreamliner probe.
China's Spring Airlines adds cars to in-flight sales offering.Continue reading...
Posted by Dale Buss on February 12, 2013 05:51 PM
Water, water everywhere — yet less and less to drink. That's why more brands are paying specific attention to water conservation in their sustainability platforms, even if water isn't specifically or strongly related to their business.
Take Toyota: The company just announced a continuation of its partnership with the Wyland Foundation to promote preservation of oceans and waterways. Toyota and Wyland will hold what they are calling National Mayor's Challenge for Water Conservation throughout April — which is Earth Month — asking U.S. residents to sign an online pledge to conserve water and resources.
Prizes for winning residents in cities that have the highest percentage of committers include a Toyota Prius C and water-saving fixtures. Lowe's, Rain Bird and other brands also are involved. Toyota's renewed commitment also includes assistance for a mobile, interactive Wyland exhibit on water resources that will travel across the U.S. beginning in March.Continue reading...
Posted by Sheila Shayon on November 1, 2012 01:16 PM
Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):
AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...
Posted by Dale Buss on September 17, 2012 09:02 AM
Apple iPhone 5 sets pre-sale record, inspires queues outside stores.
Express Scripts members now can go back to Walgreens.
Ford becomes focus of talks with Canadian Auto Workers ahead of strike deadline at midnight.
Fox says Nicki Minaj and Keith Urban will join American Idol as judges.
GM is getting resistance from U.S. government over proposal for taxpayer exit from ownership.
HP emphasizes design in turnaround hopes.
Heineken makes over its bottle and enlists James Bond for global campaign.Continue reading...