Posted by Mark J. Miller on July 23, 2014 01:49 PM
Whoever tries to hack into Target’s data next is going to have a lot more to dig through. The retailer's new app, In a Snap, aims at improving its foothold in the mobile shopping space by allowing users to take pictures of Target products in print (magazines, catalogs and newspapers) and then simply click to buy.
The free app, which uses advanced image recognition technology, allows consumers to have their product shipped or held for them at a local store—all part of Target's big push to ramp up e-commerce and click-and-collect efforts as it continues to feel the pressure from Amazon, Walmart, and fast-fashion retailers. In a Snap joins Target's other app, Cartwheel, which serves as a coupon-serving shopping companion.
“It’s a single-purpose app that will appeal to Millennials and college students or anyone not averse to downloading an app,” Target spokesman Eddie Baeb told the Minneapolis Star Tribune.
The app's launch is timed to Target advertising running in Real Simple and Domino magazines, part of the brand's back to school campaign for college-aged consumers with a new registry and web video series, Best Year Ever, that features YouTube stars helping students with dorm room makeovers.Continue reading...
Posted by Sheila Shayon on January 24, 2014 12:35 PM
Biz Stone’s Jelly is just two weeks old, but the mash-up of social and search has reached a roiling boil among fans and brands that were quick to adopt the new tech.
Jelly scored 28,275 active users on the first day with 100,000 questions asked in the first week. According to Digimind, during the first weeks of January, 77 percent of Jelly’s users were speaking favorably online about the app while 19 percent were negative.
The gently altruistic brand whose tag line is “Let’s help each other” relies on humans rather than algorithms to gather and parse information. “If we’re successful, then we’re going to introduce into the daily muscle memory of smartphone users, everyone, that there’s this idea that there’s other people that need their help right now," said CEO Biz Stone, a co-founder of Twitter.
A handful of brands have dived in head-first—and whether or not they are using the app correctly is open to interpretation.Continue reading...
Posted by Sheila Shayon on January 14, 2014 07:29 PM
Retail is all about customer experience, and home improvement chain Lowe’s is doing its part to give consumers start to finish guidance on their most challenging projects. The retailer has partnered with Porch.com, a site that recommends home improvement professionals, to help their customers get the job done once they leave the store.
Lowe’s employees in 139 stores in North Carolina, South Carolina and Seattle are using Porch to find and suggest contractors, handymen and other professionals for customers looking for a helping hand beyond what Lowe's employees can offer. As part of the partnership, Lowe’s has also joined Porch’s stable of investors.
“For us, it’s a great tool for our associates to have in the store,” Jay Rebello, VP business development at Lowe’s, told the Charlotte Business Journal. “People have an idea that they want to fix their house up, do something nice, and it requires not just products but products and expertise, and the know-how to get the project done.”Continue reading...
Posted by Sheila Shayon on November 27, 2013 07:02 PM
Thanksgiving is a time to share with loved ones, express gratitude, and take stock of the ad frenzy that is holiday shopping. And with brands turning the clock forward on Black Friday promos, marketing teams are in an all-out race to grab the attention of savings-hungry consumers.
According to research from Shareablee, of the top 25 retailers on Facebook in the first half of November, Walmart accounted for 27 percent of the total shares by fans, followed by QVC with 9 percent, and Macy’s and Nordstrom at 8 percent. On Twitter, BestBuy is dominant with 30 percent of retweets in the category, followed by Nordstrom at 9 percent, Ebay and Target at 8 percent respectively and Walmart at 6 percent.
Target has outpaced all retail competition with six times more Black Friday posts than any other brand, while JCPenney’s one Black Friday post earned the highest level of engagement with over 54,000 likes, comments and shares.
Are you planning on braving the crowds? If so, here's some offers to keep an eye out for:Continue reading...
Posted by Dale Buss on November 20, 2013 09:18 AM
Verizon unveils big-box superstores in bid to reinvent wireless.
Panera enters single-serve home-coffee market.
Johnson & Johnson agrees to artificial-hip settlement of at least $2.5 billion.
Bitcoin regulation is argued.
Burger King enters India via joint venture.
Dodge tests coattails of Ron Burgundy.
Ford plans to reveal all-new Mustang on Dec. 5 and said Edge concept at LA Auto Show provides glimpse of global SUV ambitions.
Home Depot registers 50 percent rise in digital sales and Lowe's net profit surges.
JCPenney loss widens but turnaround firms up.Continue reading...
Posted by Dale Buss on August 26, 2013 10:40 AM
Sears results keep eroding, with no end in sight. Now the giant retailer's maladroitness has begun affecting the operation that arguably has kept the brand afloat: appliance sales. Not even a successful shopper-loyalty program has been able to turn things around for the company that used to be America's largest store.
Lately it's been easy to lose sight of Sears' woes. For one thing, at least one other traditional retail giant—JCPenney—has had things way worse over the last year or so. Also, Sears has been able to spark some gains at its other major brand, Kmart, with exposure from its popular and cheeky "Ship My Pants" and "Big Gas Savings" ads.
But Sears is suffering. Last week the retailer reported a $194 million loss during the second quarter as same-store sales fell by 1.5 percent. Sears hasn't turned a profit since 2010, and sales, which stood at $53 billion a decade ago, have dwindled steaily to $40 billion in 2012 as customer traffic ebbed and Sears sold assets to raise cash.Continue reading...
Posted by Dale Buss on August 21, 2013 09:16 AM
Amazon and Conde Nast create new "all-access" magazine subscriptions across platforms.
Al Jazeera sues AT&T for dropping US channel and makes limited US debut.
Facebook leads project to connect whole world through the internet.
Apple loses iPad market share in China to Samsung and plans to launch iTunes Radio in September with big advertisers.
BMW is making customers wait for repairs due to global supply-chain hiccups.
Barnes & Noble abandons plans to split company.
Bob Evans opens Express prototype.
CBS turns to its stars in battle with Time Warner Cable.
Coca-Cola sees "very positive" prospects in Indonesia.
Cummins diesel deal with Nissan for Titan could vex Chrysler's Ram truck.
Diageo fights off latest legal challenge to its Parrot Bay cocktails.Continue reading...
Posted by Dale Buss on March 12, 2013 09:09 AM
Alibaba names next CEO.
Denny's cancels franchise deal in China.
Google shows off sample apps for Project Glass a SXSW.
American Airlines and U.S. Airways prepare for merger bumps.
Apple and Samsung values soar.
Barney's New York rebrands Co-op stores as regular Barney's.
BlackBerry stock jumps on Lenovo takeover interest rumor.
BMW to build sub-brand for China.
Boeing sees investigators focus narrowly on batteries in Dreamliner probe.
China's Spring Airlines adds cars to in-flight sales offering.Continue reading...