2014 Brandcameo Product Placement Awards

brand news

In the News: Taco Bell, JCPenney, Netflix and more

Posted by Dale Buss on July 23, 2013 09:14 AM

In the News

Taco Bell eliminates kids' meals.

JCPenney names former Kraft marketing exec Debra Berman as VP brand strategy.

Netflix sees subscriber growth fall short of expectations.

Al-Jazeera taps ABC veteran to run editorial operations in US.

Bentley invests heavily to boost UK car industry.

Chevrolet aims new Silverado ad at women, who buy 15 percent of pickups.

Cisco to buy cybersecurity firm Sourcefire for $2.7 billion.

Dell founder presses shareholders on his proposed buyout.Continue reading...

social media watch

Loyal3 Lets Fans Share in Brands' Success Via Facebook Stock Shares

Posted by Sheila Shayon on December 19, 2012 04:08 PM

Should brand fans be able to own a piece of their beloved brands, without any middlemen taking a cut? That's the premise of Loyal3, which offers consumers a Customer Stock Ownership Plan (CSOP) where small amounts of stock can be bought directly from publicly traded companies via Facebook or a website. E.F. Hutton, are you listening? 

The pitch, on their website: “LOYAL3 is built on the simple and yet profound principle that people care more about things they own than things they don’t. We offer a revolutionary web and social media platform that enables public companies to sell their stock directly to customers from their Facebook page or website in just 3 clicks, creating more loyal customers.”

As Reuters notes, users can invest from $10 to a maximum of $2,500 per company per month. By leveraging consumer devotion for companies planning to go public, Loyal3 acts as broker. "People love Target and Coke," says Barry Schneider, CEO of Loyal3. "Why aren't more of them owners of those brands?"Continue reading...

rebranding

Why Liz Claiborne Inc. is Rebranding to Fifth & Pacific

Posted by Mark J. Miller on January 4, 2012 05:07 PM

The Liz Claiborne brand name was sold in November to J.C. Penney so it was inevitable that its parent company, Liz Claiborne Inc., would shed the brand from its name. The inevitable is now official. The 34-year-old fashion company is changing its name to Fifth & Pacific Companies, and will start trading under the ticker symbol FNP in mid-May, in addition to replacing its zippy liz.com corporate domain with fifthandpacific.com.

Claiborne unloaded its Mexx brand in September and then sold its namesake brand to J.C. Penney, along with its Monet brand, two months later for $267.5 million. It also got rid of its Kensie and Dana Buchman brands this fall as it attempted to right its own financial ship. Now FNP is left with three core brands in Juicy Couture, Lucky Brand, Kate Spade, and a sibling in the mens fashion/accessory brand of Jack Spade line, to focus on.

The new corporate identity may recall Gap's Forth & Towne, Gilt's Park & Bond, and Nordstrom's Treasure & Bond, but CEO William McComb argues that the name is a perfect synthesis of the east coast/west coast stable of brands, as it's "where California cool meets New York chic."Continue reading...

divide and conquer

Liz Claiborne Whittles Down to Three Brands; or Four, Including Tim Gunn

Posted by Mark J. Miller on November 8, 2011 01:02 PM

Liz Claiborne Inc. hasn’t turned a profit since 2006 so it’s no surprise that the company finally reached a tipping point of sorts and decided to massively shake things up. In the last of five deals that are focused on the company ending up with only its higher-priced brands, Claiborne sold off its namesake brand as well as the Monet brand to J.C. Penney Co. on Nov. 2nd.

Liz Claiborne CEO William McComb stated, "We are very proud of the value we have unlocked from our Partnered Brands group. What remains of that segment is a private brand jewelry design and development group that will continue to serve J. C. Penney, via our exclusive license for the Liz Claiborne and Monet brand jewelry lines. It will also continue to market Trifari and Marvella, as well as serve Kohl's with a license for Dana Buchman jewelry. Our jewelry capability is a profitable niche that was worth retaining, and will add to our earnings profile."

McComb continued: "With this announcement, the company has completed the last in a series of five transactions that in total have raised $471 million, allowing the company to meaningfully de-leverage and transform its balance sheet — while creating a portfolio focused on growth. ...We are now focused on our three global lifestyle brands — Juicy Couture, kate spade and Lucky Brand — and seeing the high growth and high margin opportunities they offer come to fruition as well."Continue reading...

brand news

Brands to Watch: Adidas, Borders, Polo & more

Posted by Chana Mayefsky on August 10, 2011 06:00 PM

Brands to Watch

Adidas reintroduces Originals in new campaign.

Apple officially exceeds Exxon to take the biggest market cap crown.

Borders and Waldenbooks brand auction is now scheduled, with bids due by Sept. 8.

CBS sees "EcoAd" unit gain traction.

Cisco shares soar as company earnings beat analyst projections.

Facebook traffic declines in the U.K.

Gap expands Athleta brand with bricks-and-mortar stores.Continue reading...

brand news

P&G Woos Moms Back to Pampers

Posted by Shirley Brady on May 21, 2010 08:00 AM

P&G seeks to regain trust of moms by tapping mommy bloggers to defend Pampers Dry Max.

BP's MD Bo Dudley hopes to shut off leak by next week, continues efforts and challenges estimates as oil spill advances.

British Airways is having a tough year.

Dish Network threatens to launch rival to Weather Channel in US.

Facebook and MySpace confront privacy loophole.

Fox News targets Latinos with new online campaign.

Jeep Grand Cherokee relaunches today as "symbol of the new Chrysler."Continue reading...

fashion therapy

Vogue Gets Tech-Savvy

Posted by Suzanne Blecher on February 26, 2010 03:59 PM

The iPhone gets a bit more dangerous for shopaholics with a new Vogue shopping application launching this month. Vogue Stylist enables users to scroll through the magazine’s ads, click to purchase looks, and obtain styling advice. It is impulse buying at its best.
 
Users can also upload items from their own wardrobes and sort them by color or trend. Computer algorithms provide suggestions based on clothes in the user’s closet and ones shown in the current Vogue issue.Continue reading...

brand news

Headline Roundup: The Goods

Posted by Sara Zucker on February 2, 2010 07:21 AM

Sneak preview of ABC's 'Lost' leaks onto the Internet. [Business Insider]

Retailers quickly selling out of Wii Fit Plus leads to negativity. [Consumerist]

Gene Montesano and Barry Perlman, co-founders of Lucky Brand, are leaving. [WWD]

Pre-teen boys forgo showers in favor of Axe body sprays. [NY Times]

Hewlett-Packard donates to former CEO Fiorina's opponent for Senate. [Gawker]

Amazon feels pressure to lower e-book prices. [WSJ]Continue reading...

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