brand revival
Posted by Sara Zucker on November 25, 2009 10:08 AM
Goyard was once a family-owned luggage-maker that, since its establishment in 1853, catered to the international traveling set. Now, collector-turned-owner Jean-Michel Signoles is working to revive the brand and restore its former glory with "organic" global expansion, while giving pet owners something stylish in which to carry their little friends.
For the past 11 years, Mr. Signoles' goal has been to maintain the look and quality that has been so frequently counterfeited. He set up a new workshop in his hometown of Carcassonne in southwestern France, and introduced new shapes and vibrant colors to the classic leather and coated-fabric material bearing the signature chevron pattern.Continue reading...