AT&T Swings Back At Verizon Wireless, Misses

What do you do when your brand is slammed repeatedly by the competition?

If you're AT&T, you file a lawsuit, alleging that Verizon Wireless is misleading consumers with their "There's a map for that" ads.

When that fails, you go to Plan B.

In this case Plan B involves Luke Wilson, magnets, an empty loft and a chalk board. It's not quite what Sonny Corleone had in mind when he instructed you to "go to the mattresses," but it's proactive nonetheless. (Recruiting an unlikely spokesman in Luke Wilson has us scratching our heads. He is America's supportive boyfriend, but really: Luke Wilson?)Continue reading...