Posted by Mark J. Miller on April 29, 2013 06:27 PM
Microsoft's Windows Phone may lag behind Samsung and Apple in the battle for America’s mobile-phone patronage, but the company seems to think that being in the lower spot isn’t always a bad thing.
Its most recent commercial, which debuted on NBC's “Today” show on Monday, features fans of the top two mobile phones attacking one another at a wedding while two folks working at the nuptials enjoy the pleasures of their Nokia Lumia 920 Windows Phones. That sure beats going negative, like it did with its Scroogled ads.
“We have our own fans, of course,” Microsoft writer and editor Michael Stroh said in a blog post, AllThingsD.com reports. “And while they may be outnumbered (for now), they’re no less proud and routinely urge us to do more to get the word out about Windows Phone … There are choices. iPhone and Android Smartphones aren’t the only—or even best—options out there for all Smartphone buyers.”Continue reading...
Posted by Abe Sauer on April 9, 2013 10:37 AM
The Dark Knight Rises was a blockbuster, but as the final installent of a trilogy, the future of the Batman series was unclear—until now. The next installment for the genre-redefining Dark Knight is as a spokesperson for Canon cameras in China.
In a series of new ads, the Dark Knight promotes Cannon's line of point and shoot digital cameras, with the superhero personally using—from his utility belt no less—the IXUS model. "Out of the darkness comes color" reads the tagline, meant to draw attention to the brand's superior image capture in low light. Canon has even built a special Dark Knight microsite to promote the partnership.Continue reading...
Posted by Barry Silverstein on February 27, 2013 03:26 PM
We may live in an increasingly virtual world, but often it's what happens at live tech trade shows that sets the tone for what is to come. Such was the case with the flurry of major product announcements at January's Consumer Electronics Show (CES) in Las Vegas.
This week's Mobile World Congress (MWC13) in Barcelona, Spain has been just as interesting, albeit for different reasons. One couldn't help but notice, for example, Samsung everywhere and Apple nowhere. Coming off its recent glitzy Super Bowl campaign with Paul Rudd and Seth Rogen and Oscars ad campaign starring Tim Burton, Samsung had a dominant presence at MWC13, debuting the Galaxy Note 8.0 tablet as a competitor to the iPad Mini, touting its Android-powered Galaxy S III and Galaxy Note II smartphones and proclaiming that it would double tablet sales from a year ago.
Samsung also aligned itself with the show introduction of Intel's Tizen, a new mobile operating system expected to challenge Google's Android. This could potentially put Samsung, which will launch Tizen-based phones this summer, on a collision course with Google, since Samsung currently makes more Android-based devices than any other manufacturer.
Of course, collision courses are nothing new for Samsung, the Korean behemoth that leads the world in cellphones.Continue reading...
Posted by Dale Buss on February 22, 2013 09:56 AM
Oreo did a pretty good job of owning the second half of the blackout-interrupted Super Bowl—at least on social media. Now the world's leading cookie brand is making a grab for the galaxy in a playful new app exclusive to Nokia Lumia phones.
Meanwhile, continued innovation from Oreo will be crucial for its parent company Mondelez International as it attempts to reignite sales growth this year after a slightly disappointing 2012. CEO Irene Rosenfeld told analysts this week that she's "bullish about our future. Although our top-line growth was disappointing in the back half of last year," she said in a press release, "the quality of underlying revenue and earnings growth provides strong momentum as we enter 2013."
Using what it calls "augmented-reality" technology, the new Oreo Skies mobile app on Lumia allows users to write messages and "attach" them to actual constellations revealed in the app. Stars then "twist open" (like an Oreo) to reveal the message to the intended recipients. Other features include "shooting stars" that dash across the screen which carry special offers, recipes or incentives.Continue reading...
Posted by Shirley Brady on November 29, 2012 07:12 PM
Here's the video for Nokia's London light show - "This is Lumia" - with Deadmau5 last night.
Posted by Mark J. Miller on November 28, 2012 10:13 AM
Joel Thomas Zimmerman has a knack for drawing attention to himself. The house-music icon better known as deadmau5 sports a colorful and massive mouse head at live events, and dates the equally outrageous actress/model/tattoo artist Kat Von D has a way of helping the 31-year-old Canadian do such a thing.
And Nokia is happy to take advantage of his ability. Last November, he flew to London to rev up the crowds with a live music and 4D light projection show on London’s Millbank Tower to help promote the company’s Lumia 800. The show was projected onto big screens in six other English cities and live-streamed for those around the globe who wanted to pay attention. Now get ready for more deadmau5 x Nokia fun with another streaming show from London tonight.Continue reading...
Posted by Dale Buss on November 20, 2012 09:01 AM
Hostess Brands gets a stay of execution as company and union agrees to mediation today.
Ikea gets green light in India.
GM launches Springo sub-brand in China.
BMW shows off speed with tire-track promotion.
Best Buy posts loss as store sales drop.
Billabong Americas head considers buyout bid for company.
Campbell Soup builds giant Pinterest board out of classic green-bean casserole.Continue reading...
Posted by Shirley Brady on October 21, 2012 05:12 PM
Early look at new Windows 8 design baffles some users, but not three-year-old Julian, above, as Best Buy starts taking pre-orders for Windows 8 phones and gets ready to launch Surface tablet — and manage expectations ahead of growing thirst for tablets, and Oct. 23rd reveal of Apple's iPad Mini.
Lance Armstrong urges cancer supporters and celeb pals to stand by LiveStrong, as the New York Times and other media detail alleged doping cover-up.
Abercrombie & Fitch CEO sued by former private airline pilot over dismissal and eyebrow-raising requirements.
Apple sued over deal locking iPhone to AT&T network.
AT&T, Verizon and T-Mobile will launch Isis mobile wallet on Monday.
Audi may help Mercedes-Benz overtake BMW in US.
Banana Boat recalls sunscreen due to flammability threat.
BBC roiled by "worst crisis in 50 years" and internal strife as its Jimmy Savile sex scandal handling goes public in broadcaster's own Panorama expose.Continue reading...