Posted by Dale Buss on October 23, 2014 09:15 AM
Chevrolet celebrates pitching sensation Mo'ne Davis in longform commercial.
Amazon still finds profit elusive.
Macy's links with Google to show shoppers what's in stock nearby.
P&G ousts North American head in executive shuffle as CEO Lafley re-sets succession plan.
Pandora opens listener data to let musicians target fans.Continue reading...
Posted by Dale Buss on October 14, 2014 08:35 AM
Mulberry issues profit warning as Burberry sees markets getting tougher as first-half revenues increase, breaking one billion pounds in sales.
Google expands same-day delivery service to Boston, Chicago and Washington, D.C., intensifying battle with Amazon.
Heineken scores four-year, $40 million US soccer deal.
Jimmy Choo is valued at up to $1 billion ahead of IPO.
Fidelity names Abby Johnson CEO, succeeding her father.Continue reading...
Posted by Dale Buss on October 13, 2014 09:02 AM
Fiat Chrysler Automobiles (FCA) debuts on NYSE today as Marchionne begins last lap at helm.
JCPenney taps next CEO, Marv Ellison, from The Home Depot.
Kmart is dragging down parent Sears and gives free credit monitoring after credit-card data was stolen.
Katy Perry will headline Super Bowl halftime show.
McDonald's tests customized build-your-own burger kiosks in Australia.Continue reading...
Posted by Dale Buss on September 2, 2014 09:34 AM
Uber is banned across Germany by Frankfurt court.
Aston Martin hires new CEO, Andy Palmer, from Nissan.
McDonald's boosts food-safety efforts in China.
RadioShack and shareholder talk about saving company from bankruptcy.
Apple fixes bug but denies iCloud link to celebrity nude photos leak following internal investigatiion.
MORE BRAND NEWS
1-800-FLOWERS acquires Harry & David.
Aflac ties campaign to college football.
Alfa Romeo sets return to US after 20 years.
American Apparel ads banned in the UK.
AOL brand CEO Susan Lyne steps down to attract women-led startups to venture arm.
Arthur Andersen name returns to tax consulting.
Buick launches new campaign to build on success of "Hmmm" spot. (More in our Q&A.)
Burger King sees tax history come under scrutiny.Continue reading...
Posted by Sheila Shayon on May 1, 2014 10:45 AM
The world's biggest e-tailer is now in the wearable tech business. That's right: Amazon, that bellwether of all things retail/e-tail, just opened a Wearable Technology store this week, devoted exclusively to selling smartwatches, activity trackers, healthcare devices, wearable cameras—even trackers for your pet.
From top brands like Samsung, Jawbone, LeapFrog (yes, there are kid wearables) and GoPro, to brands-to-watch like Basis and Misfit, "Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices," says John Nemeth, Amazon's director of Wireless and Mobile Electronics.
Facebook just paid a staggering two billion dollars to acquire Oculus VR, the virtual reality startup whose Oculus Rift gaming headset resembles a scuba mask with a metal plate on the front, while Intel acquired smartwatch-maker Basis Science for $100 million and insiders say that Apple will bring its highly anticipated iWatch to market this year.
As the New Yorker observes, “Companies love the idea of wearable technology because that constant data stream would be a bonanza for marketers, measuring what people are doing every second, even while they’re asleep.” Consumers, however, are not flocking to bulky, strap-on devices as proven by hundreds of Samsung's Galaxy Gear smartwatches that popped up on eBay a mere six months after launch.Continue reading...
Posted by Dale Buss on July 31, 2013 09:20 AM
Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report.
Yahoo and NBC team up to develop cross-platform sports shows.
Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing.
Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas.
ABC leads rival networks in summer ratings.
Accenture is in talks about acquiring Booz & Co.
Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.
BP fund for Gulf spill is running out.
Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns.
CBS continues to court boomers.
Coach shuffles management after weak results.Continue reading...
Posted by Barry Silverstein on April 24, 2013 01:41 PM
Sometimes a brand blazes a trail, only to find itself outrun by the competition.
Back in 2006, entrepreneur Blake Mycoskie, who made his name and a small fortune as a contestant on reality TV show, The Amazing Race, came up with a unique proposition for a new brand, TOMS Shoes. The business model: TOMS would donate a pair of shoes to a child who lived in poverty for every pair of shoes sold. The philanthropic concept quickly became a sensation that catapulted the company's brand awareness to superstar status.
Not surprisingly, other companies started to knock off the idea. The most egregious copycat has been a line of shoes called "BOBS" that Skechers introduced in 2010. BOBS not only look exactly like TOMS signature shoe, right down to the logo stitched on a visible exterior label, but Skechers also shamelessly followed TOMS' "one-for-one" model of giving away a pair of shoes for every pair sold.Continue reading...
Posted by Dale Buss on April 21, 2011 09:00 AM
Amazon, Costco and Kohls top US brand-loyalty ranking as Amazon’s Kindle expands to offer e-books from libraries.
BP includes Halliburton in round of lawsuits on one-year anniversary of Gulf disaster.
Boeing to fight order to move some 787 production.
Chesapeake Energy suffers blowout on anniversary of BP oil spill.
DirecTV plan for early viewing of new movies at home draws criticism from filmmakers.
Fiat moves to raise Chrysler ownership to near half.Continue reading...