Best Global Green Brands 2014

tech innovation

Smarter (and Sexier) Wearable Tech Looks Beyond Early Adopters

Posted by Sheila Shayon on May 1, 2014 10:45 AM

The world's biggest e-tailer is now in the wearable tech business. That's right: Amazon, that bellwether of all things retail/e-tail, just opened a Wearable Technology store this week, devoted exclusively to selling smartwatches, activity trackers, healthcare devices, wearable cameras—even trackers for your pet.

From top brands like Samsung, Jawbone, LeapFrog (yes, there are kid wearables) and GoPro, to brands-to-watch like Basis and Misfit, "Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices," says John Nemeth, Amazon's director of Wireless and Mobile Electronics.

Facebook just paid a staggering two billion dollars to acquire Oculus VR, the virtual reality startup whose Oculus Rift gaming headset resembles a scuba mask with a metal plate on the front, while Intel acquired smartwatch-maker Basis Science for $100 million and insiders say that Apple will bring its highly anticipated iWatch to market this year.

As the New Yorker observes, “Companies love the idea of wearable technology because that constant data stream would be a bonanza for marketers, measuring what people are doing every second, even while they’re asleep.” Consumers, however, are not flocking to bulky, strap-on devices as proven by hundreds of Samsung's Galaxy Gear smartwatches that popped up on eBay a mere six months after launch.Continue reading...

brand news

In the News: Best Indian Brands, Yahoo, Facebook and more

Posted by Dale Buss on July 31, 2013 09:20 AM

In the News

Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report. 

Yahoo and NBC team up to develop cross-platform sports shows.

Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing. 

Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas. 

ABC leads rival networks in summer ratings.

Accenture is in talks about acquiring Booz & Co.

Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.

BP fund for Gulf spill is running out.

Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns. 

CBS continues to court boomers.

Coach shuffles management after weak results.Continue reading...

social commerce

How TOMS Inspired a Generation of Socially-Conscious, Booming Businesses

Posted by Barry Silverstein on April 24, 2013 01:41 PM

Sometimes a brand blazes a trail, only to find itself outrun by the competition. 

Back in 2006, entrepreneur Blake Mycoskie, who made his name and a small fortune as a contestant on reality TV show, The Amazing Race, came up with a unique proposition for a new brand, TOMS Shoes. The business model: TOMS would donate a pair of shoes to a child who lived in poverty for every pair of shoes sold. The philanthropic concept quickly became a sensation that catapulted the company's brand awareness to superstar status.

Not surprisingly, other companies started to knock off the idea. The most egregious copycat has been a line of shoes called "BOBS" that Skechers introduced in 2010. BOBS not only look exactly like TOMS signature shoe, right down to the logo stitched on a visible exterior label, but Skechers also shamelessly followed TOMS' "one-for-one" model of giving away a pair of shoes for every pair sold.Continue reading...

brand news

In the News: Kindle, DirecTV, Snackwells and more

Posted by Dale Buss on April 21, 2011 09:00 AM

In the News

Amazon, Costco and Kohls top US brand-loyalty ranking as Amazon’s Kindle expands to offer e-books from libraries.

BP includes Halliburton in round of lawsuits on one-year anniversary of Gulf disaster.

Boeing to fight order to move some 787 production.

Chesapeake Energy suffers blowout on anniversary of BP oil spill.

DirecTV plan for early viewing of new movies at home draws criticism from filmmakers.

Fiat moves to raise Chrysler ownership to near half.Continue reading...

doing good

Warby Parker: DIY Glasses Online, Force for Good Offline

Posted by Sheila Shayon on January 18, 2011 03:00 PM

Remember the first thing you bought online – a book, CD, DVD?                                           

The thought of larger purchases was a dim shadow then, but e-commerce has defied conventional wisdom and people now buy everything from groceries, diapers, flowers, wedding dresses, cars, houses, wine and now… prescription glasses online.

Warby Parker has sold 20,000 pairs of glasses since launch last February, including its own branded frames as well as styles by Ray-Ban, Chanel, Prada, Ralph Lauren and Gucci. For every pair of glasses sold, a pair is donated to individuals who can't afford glasses (as outlined in the video above). Talk about a social vision.Continue reading...

doing good

P&G and Luxottica Bring China's Future Into Focus

Posted by Shirley Brady on October 13, 2010 05:00 PM

At Procter & Gamble's annual meeting of shareholders yesterday, the company showcased not only its achievements of the past year and plans for the next, but also highlighted its philanthropic and corporate social responsibility efforts.

Case in point: Brian Sasson, P&G's Global Social Investment Manager, who was shown (in the video above) talking about how his daughter's new eyeglasses made him realize that it's a rare sight in China to see kids wearing glasses.

The heartwarming upshot: he duly partnered with Luxottica, featured here back in July, and helped fund Luxottica's OneSight initiative to bring glasses to more than 800 Chinese students through mobile vision clinics at P&G's Hope Schools in rural China.

retail therapy

Luxottica Envisions Future of Retail

Posted by Sheila Shayon on July 22, 2010 03:00 PM

Call it a high concept store. Luxottica’s just opened Eye Hub store in Australia is 16,000 square feet of interactive merchandising and jaw-dropping design.

The basic layout is shaped like an eyeball and includes a wind machine, a treadmill, machines that simulate snow and water glare, and 41 touch screens that serve as cameras and mirrors for shoppers to check out the frames.

At the epicenter of the store is the ‘iris,’ home to the most expensive brands such as Dolce & Gabbana, Bulgari and Versace. The products are displayed like a rare wine vault, and the store boasts the biggest selection of high-end eyewear in the southern hemisphere.Continue reading...

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