bc q&a

It's Not Over: 5 Questions with MAC AIDS Fund on World AIDS Day

Posted by Sheila Shayon on December 1, 2014 11:29 AM

Today is World AIDS Day 2014, and the hashtag #WAD2014 is leading the social conversation as brands, foundations, corporations and non-profits partner to address the HIV/AIDS issue on a global level. 

MAC Cosmetics is once again out in front, supporting the cause with their new efforts to raise HIV awareness among youth. To date, the brand has raised more than $340 million for AIDS awareness, much of it through the sale of its VIVA Glam lipstick and lipglass.

This year, the beauty brand hopes to particularly connect with the 12-24 demographic—the only age group worldwide where HIV rates are still rising—with the launch of the Andrew Jenks-directed documentary, It's Not Over, which launches today on Netflix in support of World AIDS Day.

brandchannel chatted with Nancy Mahon, Global Executive Director of the MAC AIDS Fund, about the iconic brand that was founded in Canada 30 years ago by Frank Toskan and Frank Angelo. Continue reading...

brand news

Brand News: Adobe, Google Glass, Sony and more

Posted by Shirley Brady on May 14, 2014 09:15 AM


Brands to Watch

Adobe’s marketing cloud goes real-time with app store and celebrates 25th anniversary of Illustrator.

Amazon tops America’s Most Reputable Companies list.

Google Glass is now available to anyone in the U.S. (with $1500) as Samsung reportedly readies Galaxy Gear glasses.

Sony reports $1.3 billion quarterly loss amid restructuring costs.

Yahoo buys Snapchat rival Blink with plans to shut it down.


ABC brings programmatic video to U.S. upfront media buyers as TV ad dollars follow younger viewers online.

Adventr, backed by John Legend, enables build-your-own-adventure games.

Airbnb takes on hotels with last-minute bookings and wins New York legal battle.

Apple bows to pressure with splitscreen app move.Continue reading...


Product Placement Sees Global Rise as Fans Face Saturated Entertainment

Posted by Abe Sauer on April 24, 2013 10:47 AM

The upcoming re-imagined Great Gatsby 3D has a slew of roaring '20s brands going along for the ride. Moet & Chandon and MAC Cosmetics are listed among the film's partners in its official "Guide to Style." As is New York's Plaza Hotel, which will "celebrate the Roaring `20s with period-inspired affairs throughout the spring," while Brooks Brothers has released a special Gatsby collection. While not listed in the film's official style guide, Prada has its own major partnership and Gatsby-inpired line. Tiffany & Co. has embraced its tie-in as well.

But one needn't be at entertainment's high-end to grab a fashion line tie-in. Clothing brand Opening Ceremony partnered with Spring Breakers to release a line based on the exploitation film: "Accessories include unicorn bandanas, mesh backpacks, lighters, cotton beach towels, 'HARMONY' friendship bracelets, and 'SPRING BREAK 4EVER BITCHES' wristbands."

It's all part of a booming product placement business that grew 11.7 percent in 2012 and promises to get bigger this year.Continue reading...

luxury watch

Luxury Brands Seeing Steady Global Growth

Posted by Sheila Shayon on March 21, 2013 10:16 AM

Luxury is back at the forefront of fashion and lifestyle despite the still shaky worldwide economy.

Findings from the 2013 Harris Poll EquiTrend, show gains in brand equity across 155 categories from auto makers to department stores across three key criteria: Familiarity, Quality and Purchase Consideration.

"This may show that after a number of years spent tightening their belts, consumers are looking to the quality and value they feel these brands provide,” said Aron Galonsky, SVP Brand and Communication Consulting at Harris Interactive.

Mercedes-Benz took top honors in the Luxury Automotive brand category for the third consecutive year, with Acura (which takes on uber-luxury in its latest US TV commercial, below), Audi, BMW, Infiniti and Land Rover receiving their highest scores ever. Harley-Davidson got its highest score in the study's 25-year history regaining top spot as Motorcycle Brand of the Year.Continue reading...

celebrity brandcasting

Marilyn Monroe Estate at 50: Cafes, Cosmetics and Social Moxie

Posted by Mark J. Miller on August 13, 2012 11:03 AM

We've just passed the 50th anniversary of Marilyn Monroe’s death from an overdose of barbiturates, but the world still can’t keep its collective eyes off of her visage — or brand. She may not have an annual week dedicated to her as Elvis does, but her doe-eyed, beauty-marked visage is stronger than ever.

Forbes, which has made something of a cottage industry out of tracking dead celebrities' brands, estimates that Monroe pulled in $27 million in 2011, third behind Michael Jackson and Presley in the dead-celeb sweepstakes.

Her image and likeness are controlled by Authentic Brands Group and partner NECA, which purchased the Monroe brand in 2010. The plan in process now, according to the Associated Press, is to upgrade “Monroe offerings from trinkets to cosmetic lines, spas, salons and apparel.”Continue reading...

brand collaborators

M.A.C. Collaborates with Fashion Eccentrics

Posted by Sheila Shayon on December 22, 2011 11:01 AM

MAC, the Canadian-born global brand of cosmetics that built its name and credibility with makeup artists, is known for its limited-edition lines inspired by celebrities such as Lady Gaga, the latest celebrity endorser of its Viva Glam line. Now, it's embracing lesser-known fashion icons whose style is no less eccentric, even if their names are better known by fashion insiders.

Take 90-year-old Iris Apfel’s MAC makeup line coming in January, which is described as "a color collection inspired by a rare bird who has always been ahead of her time," says MAC's official release. The 20-piece collection is “full of bombastically bright lipsticks, attention-grabbing nail lacquers and unambiguous hues of eye-shadow,” writes The Daily Mail, and an “impeccable brow pencil." 

The ever-chic Apfel is delivering her signature eccentricity, an inspiration for decades in jewelry, fashion and museum exhibitions, to make-up. “The range proves, yet again, that the wonderfully outspoken nonagenarian is beyond compartmentalising — falling far outside the usual fashions associated with those old enough to be great grand-mothers,” writes the Mail.Continue reading...

week in review

Top 10 Stories of the Week: MTV's 30th Birthday, Budweiser's Can Re-design, Knock-off Ikea Stores, and more

Posted by Michael Waltzer on August 5, 2011 04:32 PM

Our most-read blog posts of the past week include MTV's 30th Birthday, Budweiser's Can Re-design, Knock-off Ikea Stores, and more:

#1 China's Kunming Adds Fake Ikea Store to Apple Clones

#2 Viral Video Watch: A Day Made of Glass

#3 A TV Icon Turns 30, But Do Kids Still Want Their MTV?

#4 Gap's New Global Brand Story: Denim, Design, Food Trucks and a Dog Named Louis

#5 Chrysler Produces Gospel Version of Eminem Super Bowl Hit

#6 MAC Cosmetics + Cindy Sherman: Genius or Lunacy?

#7 Bud Refresh: The King of Beers Puts on a Bowtie

#8 Logo Showdown: Iowa Hawkeyes Clips Southern Miss Golden Eagle

#9 CNN's Piers Morgan Finds Himself on Hackgate Hot Seat

#10 Hooters Hotel Goes Bust in Vegas

brand inspiration

MAC Cosmetics + Cindy Sherman: Genius or Lunacy?

Posted by Shirley Brady on August 2, 2011 12:30 PM

MAC Cosmetics has been known for some fairly far-out collaborations, but this one's definitely the furthest-out collaboration the Canadian-born makeup brand has forged to date. MAC's fall collection, slated for Sept. 29th, is modeled by American artist Cindy Sherman, the art world's queen of reinvention and cosmetic disguise.

Known for putting herself into sometimes haunting, often disturbing images that she stages, styles and photographs, Sherman has been reinventing her image and pushing buttons long before Madonna and Lady Gaga (both previous MAC collaborators) thought to do the same.Continue reading...

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