brand vs. brand

Bratz Legal Spatz Keeping Lawyers Busy

Posted by Mark J. Miller on December 13, 2011 01:05 PM

Brooklyn artist and photographer Bernard Belair has been creating images of “physically distorted women” since the 1990s, Boing Boing reports, and he registered his design late in that decade after his big-headed female characters were used in a Steven Madden ad in Seventeen magazine. 

That particular ad went on to inspire sculptor Margaret Leahy to create what we all now know as the Bratz dolls, a line of dolls that has created much controversy for wearing such things as fishnet stockings, feather boas, and miniskirts while also sporting absolutely impossible body proportions while being marketed to girls between the ages of 4-8.

The success of the MGA Entertainment Inc.-owned Bratz brand through the sale of the dolls and all of the many extensions it has inspired (videos, clothing, makeup, babies) has left Belair steaming, so he filed suit in October 2009 because, after all, it was his original artistic vision that had inspired (and unleashed) the Bratz phenom to begin with.

However, a New York federal court has disagreed with Belair and chucked the case, Boing Boing reports.Continue reading...

brand news

In the News: Airbus, RIM, BP and more

Posted by Dale Buss on April 11, 2011 09:00 AM

In the News

Airbus says Mideast unrest could wipe out up to 40% of orders.

Alfa Romeo delays planned return to US.

BlackBerry-maker Research in Motion plots a rebound.

BP flounders in Russia.

CBS prepares to part ways with Katie Couric, as Couric and Matt Lauer explore reteaming for a daytime syndicated talk show.

Charlie Sheen gets two standing ovations in NYC Sunday after bombing Friday.

Christian Louboutin sues Yves Saint Laurent for allegedly violating trademark red sole.Continue reading...

brand news

In the News: Airbus, Bratz, Facebook, NRA and more

Posted by Dale Buss on January 12, 2011 09:00 AM

In the News

AIG agrees to $2.2B sale of Taiwan unit.

AMD’s ouster of CEO Dirk Meyer attributed to mobile strategy.

Airbus lines up biggest order ever, boosting A320 upgrade.

Ann Taylor selects actress Katie Holmes as its new “face.”

Apple and Verizon deal (which "took years" to reach) sparks iPhone users to mull switching from AT&T.

BYD rises as Warren Buffett’s pick in the Chinese auto derby.Continue reading...

kiddie brands

MGA Reboots Bratz

Posted by Shirley Brady on July 26, 2010 06:00 PM

Bratz—the brand and dolls—have been on ice since December while MGA Entertainment tussled with Mattel over rights to the 10-year old brand, which was a billion-dollar franchise at the height of its popularity in the mid-1990s.

Barbie's parent company claimed ownership because Bratz creator Carter Bryant was employed by the toy giant as a stylist when he came up with the concept, which he pitched and sold to MGA. Last week, a federal court threw out Mattel's claim and cleared MGA to resume marketing and distributing the line.

The new Bratz dolls have tamed their look (read: less makeup, more clothing) and will start hitting retailers shortly. But will its target audience—tween girls—even care?Continue reading...

brand news

In the News: Which Brands Do Consumers Trust?

Posted by Dale Buss on July 23, 2010 09:00 AM

Apple and J&J considered "most trustworthy" in a U.S. consumer survey.

Bratz dolls owner MGA Entertainment won back the rights to the brand from Mattel.

Caterpillar's healthy second-quarter earnings bodes well for the global industrial economy.

Channel Five in the U.K. has a handshake deal to be acquired by media tycoon Richard Desmond.

Comic-Con is underway in San Diego, where comic-book and movie superheroes take center stage.

Fiat pushes work ethic at Italian plant.

Ford posted its highest quarterly gains in six years, thanks to higher priced models and upgrades to SYNC.Continue reading...

Bratz Win Appeal In Mattel Lawsuit, Remain On Shelves

Posted by Stephanie Startz on December 11, 2009 03:01 PM

Oh, those Bratz!

Barbie’s slutty brethren were granted a reprieve yesterday by the US Court of Appeals and will remain on store shelves in 2010.

MGA Entertainment, maker of the Bratz dolls, lost a 2008 court case ordering the company to stop selling the dolls and hand over the copyright to Mattel. The decision also awarded $100 million to Mattel.

Mattel filed the original suit, claiming that the Bratz dolls were created by designer Carter Bryant while he was still under Mattel’s employ.Continue reading...

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